具过度自信零售商的双渠道供应链网络均衡研究
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摘要
将零售商的过度自信行为纳入双渠道供应链网络均衡模型,研究了由供应商、分销商以及具过度自信行为的零售商构成双渠道供应链网络均衡问题。借助变分不等式以及互补理论,刻画了制造商、分销商以及过度自信零售商的最优行为,并构建了双渠道供应链网络均衡条件。解析分析了市场出现有利信息和不利信息两种情形下,零售商的过度自信行为对其订购决策的影响。最后,数值算例验证上述结论,并借助数值结果分析了零售商的过度自信行为对双渠道网络均衡的影响。
We incorporate retailers' overconfident behaviors into supply chain network dual channel equilibrium model consisting of supply markets,distribution markets and retail markets. Based on variational inequality and complementary theory,the optimal behaviors of manufacturers,distributors and overconfident retailers are modeled,and the supply chain network dual channel equilibrium pattern is established. The impacts of favorable and unfavorable market information on the order decision of overconfident retailers are analyzed. Finally,Numerical experiments verify above conclusions and the impacts of retailer's overconfident behavior on the network equilibrium are analyzed by numerical results.
We incorporate retailers' overconfident behaviors into supply chain network dual channel equilibrium model consisting of supply markets,distribution markets and retail markets. Based on variational inequality and complementary theory,the optimal behaviors of manufacturers,distributors and overconfident retailers are modeled,and the supply chain network dual channel equilibrium pattern is established. The impacts of favorable and unfavorable market information on the order decision of overconfident retailers are analyzed. Finally,Numerical experiments verify above conclusions and the impacts of retailer's overconfident behavior on the network equilibrium are analyzed by numerical results.
引文
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[9]浦徐进,诸葛瑞杰.考虑供应商过度自信和公平关切的供应链双边努力行为研究[J].计算机集成制造系统,2014,20(6):1462-1470.
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[13]张桂涛,胡劲松,孙浩,等.具有缺陷产品的双渠道闭环供应链网络均衡[J].中国管理科学,2013,05:68-79.
[14]胡劲松,李增强,胡小根,等.具有产能约束和价格干预的供应链网络双渠道均衡[J].计算机集成制造系统,2012,18(4):849-858.
[15]徐士琴,金晋,魏子秋,等.双渠道双目标的多期供应链网络均衡问题研究[J].数学的实践与认识,2013,16:66-78.
[2]Johnson D D P,Fowler J H.The evolution of overconfidence[J].Nature,2011,477(7364):317-320.
[3]Malmendier U,Tate G.CEO overconfidence and corporate investment[J].Journal of Finance,2005,60(6):2661-2700.
[4]Bernardo A E,Welch I.On the evolution of overconfidence and entrepreneurs[J].Journal of Economics&Management Strategy,2001,10(3):301-330.
[5]Busenitz L W,Barney J B.Differences between entrepreneurs and managers in large organizations:biases and heuristics in strategic decision-making[J].Journal of Business Venturing,1997,12(1):9-30.
[6]周永务,刘哲睿,郭金森,等.基于报童模型的过度自信零售商的订货决策与协调研究[J].运筹与管理,2012,21(3):62-66.
[7]徐玉发,刘哲睿,王海娟.信息不对称下具有过度自信零售商的供应链激励契约研究[J].运筹与管理,2014,23(3):113-118.
[8]李昌文,周永务,陈武,等.过度自信零售商广告费用和订货量的联合决策[J].中国科学技术大学学报,2014,44(6):523-530.
[9]浦徐进,诸葛瑞杰.考虑供应商过度自信和公平关切的供应链双边努力行为研究[J].计算机集成制造系统,2014,20(6):1462-1470.
[10]赵道致,吕昕.随机需求下基于供应商过度自信的VMI模型[J].系统工程,2011,29(8):1-7.
[11]Nagurney A,Loo J,Dong J,et al.Supply chain networks and electronic commerce:a theoretical perspective[J].Netnomics,2002,4(2):187-220.
[12]Nagurney A,Cruz J,Dong J,et al.Supply chain networks,electronic commerce,and supply side and demandside risk[J].European Journal of Operational Research,2005,164(2):120-142.
[13]张桂涛,胡劲松,孙浩,等.具有缺陷产品的双渠道闭环供应链网络均衡[J].中国管理科学,2013,05:68-79.
[14]胡劲松,李增强,胡小根,等.具有产能约束和价格干预的供应链网络双渠道均衡[J].计算机集成制造系统,2012,18(4):849-858.
[15]徐士琴,金晋,魏子秋,等.双渠道双目标的多期供应链网络均衡问题研究[J].数学的实践与认识,2013,16:66-78.