考虑后悔规避零售商的闭环供应链网络均衡研究
|
摘要
基于后悔理论研究了考虑零售商后悔规避行为的不确定性闭环供应链网络均衡问题。运用变分不等式方法得到所有制造商、零售商、需求市场、逆向供应链及整个网络均衡条件。着重分析零售商后悔规避行为对其交易量、效用影响,及对网络中其他决策者均衡决策、利润的影响。最后通过数值算例说明。结果发现:与后悔中性结果相比,零售商的后悔规避行为会增加其交易量、减少其效用,且不断增大后悔规避程度会使制造商利润、零售商效用均降低,另外零售商存货、缺货后悔权重对其交易量、效用和制造商决策、利润都有影响。
Based on the regret theory,this paper studies a closed-loop supply chain network with random demand,in which retailers consider their regret-averse behaviors. It establishes the equilibrium conditions of various manufacturers,retailers,demand markers,reverse supply chain and the network by the Variational Inequality. And then,it analyzes the effect of retailers' regret aversion on their transactions and utilities,as well as other decision makers' decisions and profits. Finally,numerical examples are given to illustrate the results. Results show that,retailers' regret-averse behaviors increase their transactions but decrease their utilities,compared with retailers' regret-neutral behaviors. The increase in the regret-averse coefficient decreases both manufacturers' profits and retailers' utilities. The weights of retailers' inventory regret and shortage regret affect not only their transactions and utilities but also manufacturers' decisions and profits.
Based on the regret theory,this paper studies a closed-loop supply chain network with random demand,in which retailers consider their regret-averse behaviors. It establishes the equilibrium conditions of various manufacturers,retailers,demand markers,reverse supply chain and the network by the Variational Inequality. And then,it analyzes the effect of retailers' regret aversion on their transactions and utilities,as well as other decision makers' decisions and profits. Finally,numerical examples are given to illustrate the results. Results show that,retailers' regret-averse behaviors increase their transactions but decrease their utilities,compared with retailers' regret-neutral behaviors. The increase in the regret-averse coefficient decreases both manufacturers' profits and retailers' utilities. The weights of retailers' inventory regret and shortage regret affect not only their transactions and utilities but also manufacturers' decisions and profits.
引文
[1]Hammond D,Beullens P.Closed-loop Supply Chain Network Equilibrium under Legislation[J].European Journal of Operational Research,2007,183(2):895-908.
[2]Yang G F,Wang Z P,Li X Q.The Optimization of the Closed-loop Supply Chain Network[J].Transportation Research Part E,2009,45(1):16-28.
[3]Qiang Q,Ke K,Anderson T,Dong J.The Closed-loop Supply Chain Network with Competition,Distribution Channel Investment,and Uncertainties[J].Omega,2013,41(2):186–194.
[4]王文宾,陈琴,达庆利.奖惩机制下制造商竞争的闭环供应链决策模型[J].中国管理科学,2013,21(6):57-63.
[5]杨玉香,黄祖庆.电子废弃物许可证制度下闭环供应链网络成员企业行为[J].系统工程理论与实践,2016,36(4):910-922.
[6]张桂涛,孙浩,胡劲松.考虑库存能力约束的多期闭环供应链网络均衡[J].管理工程学报,2017,31(1):176-184.
[7]Allais M,Hagen O.Expected Utility Hypothesis and the Allais Paradox[J].Economic Journal,1979,90:359-369.
[8]Ellsberg D.Risk,Ambiguity and the Savage Axioms[J].Quarterly Journal of Economics,1961,75:643-669.
[9]Simon H A.A Behavioral Model of Rational Choic[J].Econometrica,1947,15:31-42.
[10]Kahneman D,Tversky A.Prospect Theory:An Analysis of Decisions under Risk[J].Econometrica,1979,47:263-292.
[11]Schweitzer M E,Cachon G,Rard P.Decision Bias in the Newsvendor Problem with a Known Demand Distribution:Experimental Evidence[J].Management Science,2000,46(3):404-420.
[12]Vipin B,Amit R K.Loss Aversion and Rationality in the Newsvendor Problem Underrecourse Option[J].European Journal of Operational Research,2017,261(2):563-571.
[13]曹晓刚,郑本荣,夏火松,等.具有风险规避型零售商的闭环供应链网络均衡分析[J].控制与决策,2014(4):659-665.
[14]代建生,秦开大.具有风险规避销售商的供应链最优回购契约[J].中国管理科学,2016,24(7):72-81.
[15]袁鹏程,隽志才.基于ART及多风险规避的交通网络均衡模型[J].管理科学学报,2017,20(4):101-112.
[16]Loomes G,Sugden R.Regret Theory:An Alternative Theory of Rational Choice Under Uncertainty[J].Economic Journal,1982,92:805-824.
[17]Perakis G,Roels G.Regret in the Newsvendor Model with Partial Information[J].Operations Research,2008,56(1):188-203.
[18]Wang J,Xiao B.A Minmax Regret Price Control Model for Managing Perishable Products with Uncertain Parameters[J].European Journal of Operational Research,2017,258(2):652-663.
[19]张晓,樊治平,陈发动.基于后悔理论的风险型多属性决策方法[J].系统工程理论与实践,2013,33(9):2313-2320.
[20]于超,樊治平.考虑决策者后悔规避的风险投资项目选择方法[J].中国管理科学,2016,24(6):29-37.
[21]聂佳佳,丁龙.消费者预期后悔对服务商竞争策略的影响[J].软科学,2016,30(9):83-89.
[22]高鹏,杜建国,聂佳佳,等.消费者后悔预期对竞争型再制造供应链权力结构的影响[J].中国管理科学,2017,25(1):78-87.
[23]Chorus C G.Regret Theory-based Route Choices and Traffic Equilibria[J].Transportmetrica,2012,8(4):291-305.
[24]Korpelevich G M.The Extragradient Method for Finding Saddle Pointsand other Problems[J].Matecon,1976,12:747-756.
[2]Yang G F,Wang Z P,Li X Q.The Optimization of the Closed-loop Supply Chain Network[J].Transportation Research Part E,2009,45(1):16-28.
[3]Qiang Q,Ke K,Anderson T,Dong J.The Closed-loop Supply Chain Network with Competition,Distribution Channel Investment,and Uncertainties[J].Omega,2013,41(2):186–194.
[4]王文宾,陈琴,达庆利.奖惩机制下制造商竞争的闭环供应链决策模型[J].中国管理科学,2013,21(6):57-63.
[5]杨玉香,黄祖庆.电子废弃物许可证制度下闭环供应链网络成员企业行为[J].系统工程理论与实践,2016,36(4):910-922.
[6]张桂涛,孙浩,胡劲松.考虑库存能力约束的多期闭环供应链网络均衡[J].管理工程学报,2017,31(1):176-184.
[7]Allais M,Hagen O.Expected Utility Hypothesis and the Allais Paradox[J].Economic Journal,1979,90:359-369.
[8]Ellsberg D.Risk,Ambiguity and the Savage Axioms[J].Quarterly Journal of Economics,1961,75:643-669.
[9]Simon H A.A Behavioral Model of Rational Choic[J].Econometrica,1947,15:31-42.
[10]Kahneman D,Tversky A.Prospect Theory:An Analysis of Decisions under Risk[J].Econometrica,1979,47:263-292.
[11]Schweitzer M E,Cachon G,Rard P.Decision Bias in the Newsvendor Problem with a Known Demand Distribution:Experimental Evidence[J].Management Science,2000,46(3):404-420.
[12]Vipin B,Amit R K.Loss Aversion and Rationality in the Newsvendor Problem Underrecourse Option[J].European Journal of Operational Research,2017,261(2):563-571.
[13]曹晓刚,郑本荣,夏火松,等.具有风险规避型零售商的闭环供应链网络均衡分析[J].控制与决策,2014(4):659-665.
[14]代建生,秦开大.具有风险规避销售商的供应链最优回购契约[J].中国管理科学,2016,24(7):72-81.
[15]袁鹏程,隽志才.基于ART及多风险规避的交通网络均衡模型[J].管理科学学报,2017,20(4):101-112.
[16]Loomes G,Sugden R.Regret Theory:An Alternative Theory of Rational Choice Under Uncertainty[J].Economic Journal,1982,92:805-824.
[17]Perakis G,Roels G.Regret in the Newsvendor Model with Partial Information[J].Operations Research,2008,56(1):188-203.
[18]Wang J,Xiao B.A Minmax Regret Price Control Model for Managing Perishable Products with Uncertain Parameters[J].European Journal of Operational Research,2017,258(2):652-663.
[19]张晓,樊治平,陈发动.基于后悔理论的风险型多属性决策方法[J].系统工程理论与实践,2013,33(9):2313-2320.
[20]于超,樊治平.考虑决策者后悔规避的风险投资项目选择方法[J].中国管理科学,2016,24(6):29-37.
[21]聂佳佳,丁龙.消费者预期后悔对服务商竞争策略的影响[J].软科学,2016,30(9):83-89.
[22]高鹏,杜建国,聂佳佳,等.消费者后悔预期对竞争型再制造供应链权力结构的影响[J].中国管理科学,2017,25(1):78-87.
[23]Chorus C G.Regret Theory-based Route Choices and Traffic Equilibria[J].Transportmetrica,2012,8(4):291-305.
[24]Korpelevich G M.The Extragradient Method for Finding Saddle Pointsand other Problems[J].Matecon,1976,12:747-756.