用户认知与情绪对探索式网络搜索行为的影响:一项实验研究
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摘要
文章选择目前创新科技产品中最具有代表性的可穿戴健康设备为实证分析对象,以此为主题设计多重任务并通过模拟实验结合问卷访谈的方式获取24名被试者的实验数据,运用SPSS19.0中的多元线性回归和独立样本T检验对数据进行处理。探索式网络搜索情境下,用户的目标认知和知识认知正向影响结果满意度,难度认知和搜索认知负向影响结果满意度。此外,搜索熟悉度对任务总用时、浏览网页用时和数量等过程变量以及目标认知、难度认知和搜索认知等认知变量均产生显著影响,而负面情绪中焦虑能显著影响特定的过程变量。
The paper chooses wearable health device, which is considered as one of the most representative innovativetechnology products, as the object of empirical analysis. Based on this theme, multiple tasks were designed, and the ex-perimental data of 24 subjects were obtained by simulation experiment and questionnaire interview. Then the authorsprocessed data by multiple linear regression and independent sample T test in SPSS19.0. In the context of exploratorysearch, users' target cognition and knowledge cognition have a positive effect on satisfaction of results, while the diffi-culty cognition and search cognition have a negative impact of it. Search familiarity has a significant effect on the pro-cess variables such as time of total and browsing web pages and the number of pages, as well as cognitive variables suchas target cognition, difficulty cognition and search cognition. What's more, anxiety also has a significant effect on thegiven process variables.
The paper chooses wearable health device, which is considered as one of the most representative innovativetechnology products, as the object of empirical analysis. Based on this theme, multiple tasks were designed, and the ex-perimental data of 24 subjects were obtained by simulation experiment and questionnaire interview. Then the authorsprocessed data by multiple linear regression and independent sample T test in SPSS19.0. In the context of exploratorysearch, users' target cognition and knowledge cognition have a positive effect on satisfaction of results, while the diffi-culty cognition and search cognition have a negative impact of it. Search familiarity has a significant effect on the pro-cess variables such as time of total and browsing web pages and the number of pages, as well as cognitive variables suchas target cognition, difficulty cognition and search cognition. What's more, anxiety also has a significant effect on thegiven process variables.
引文
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[13]刘畅,张璐.时间限制和搜索任务类型对搜索体验的影响分析[J].现代图书情报技术,2015,31(9):1-8.
[14]Zhang X,Liu J,Cole M,et al.Predicting users'domain knowledge in information retrieval using multiple regression analysis of search behaviors[J].Journal of the Association for Information Science&Technology,2015,66(5):980-1000.
[15]Huang L,He Q,Song Y,et al.Task trail:an effective segmentation of user search behavior[J].Knowledge&Data Engineering IEEE Transactions on,2014,26(12):3090-3102.
[16]Fox S,Karnawat K,Mydland M,et al.Evaluating implicit measures to improve web search[J].ACM Transactions on Information Systems,2005,23(2):147-168.
[17]Marchionini G.Exploratory search:from finding to understanding[J].Communications of the ACM,2006,49(4):41-46.
[18]冯佳,张云秋.基于浏览器日志分析的探索式搜索行为研究[J].图书情报工作,2014,58(11):13-20.
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[21]Lei P L,Lin S S J,Sun C T.Effect of reading ability and internet experience on keyword-based image search[J].Journal of Educational Technology&Society,2013,16(2):151-162.
[22]Sanchiz M,Chin J,Chevalier A,et al.Searching for information on the web:impact of cognitive aging,prior domain knowledge and complexity of the search problems[J].Information Processing&Management,2017,53(1):281-294.
[23]Chevalier A,Dommes A,MarquiéJ C.Strategy and accuracy during information search on the Web:effects of age and complexity of the search questions[J].Computers in Human Behavior,2015,53:305-315.
[24]Wu D,Li Y.Online health information seeking behaviors among Chinese elderly[J].Library&Information Science Research,2016,38(3):272-279.
[25]魏丽,张云秋.探索式搜索行为的日志挖掘研究[J].图书情报工作,2014,58(11):21-28.
[26]孙丽,曹锦丹.任务执行者特征对网络信息搜寻行为的影响[J].图书情报工作,2016,60(9):83-90.
[27]Bagozzi R P,Gopinath M,Nyer P U.The role of emotions in marketing[J].Journal of the Academy of Marketing Science,1999,27(2):184-206.
[28]Hibbein M,Jenkins J L,Schneider C,et al.How is your user feeling?inferring emotion through human-computer interaction devices[J].Mis Quarterly,2017,41:1-22.
[29]Eysenck M W.Anxiety:The Cognitive Perspective[M].US:Lawrence Erlbaum Associates,Inc.,1992.
[30]Eysenck M W,Derakshan N,Santos R,et al.Anxiety and cognitive performance:attentional control theory[J].Emotion,2007,7(2):336-353.
[31]Lopatovska I.Toward a model of emotions and mood in the online information search process[J].Journal of the Association for Information Science&Technology,2014,65(9):1775-1793.
[32]Raskovic D,Martin T,Jovanov E.Medical monitoring applications for wearable computing[J].Computer Journal,2004,47(4):495-504.
[33]Fox S,Duggan M.Health Online 2013.[EB/OL].[2016-07-27].http://www.pewinternet.org/2013/01/15/health-online-2013/.
[34]张敏,罗梅芬,聂瑞.基于产品与消费者特征视角的健康科技产品购买意愿研究[J].软科学,2017,31(5):94-98.
[35]Zhou M.A systematic understanding of successful Web searches in information-based tasks[J].Journal of Educational Technology&Society,2013,16(1):321-331.
[2]Dan W,Xiang Z,Fesenmaier D R.Adapting to the mobile world:a model of smartphone use[J].Annals of Tourism Research,2014,48:11-26.
[3]Al-Samarraie H,Eldenfria A,Dawoud H.The impact of personality traits on users’information-seeking behavior[J].Information Processing&Management,2017,53(1):237-247.
[4]Theng Y L,Lee E A,Chu K W,et al.Scaffolding in information search:effects on less experienced searchers[J].Journal of Librarianship&Information Science,2016,48(2):177-190.
[5]Sanchiz M,Chin J,Chevalier A,et al.Searching for information on the web:Impact of cognitive aging,prior domain knowledge and complexity of the search problems[J].Information Processing&Management,2017,53(1):281-294.
[6]韩正彪,罗瑞,赵杰.学术用户情感控制与心智模型对信息检索绩效影响的实验研究[J].情报理论与实践,2017,40(1):59-64.
[7]张敏,聂瑞,罗梅芬.健康素养对用户健康信息网络搜索行为的影响分析[J].图书情报工作,2016(7):103-109.
[8]张敏,聂瑞,罗梅芬.基于需求类型与性别差异的网络健康信息检索行为特点分析[J].情报资料工作,2017(2):63-69.
[9]Athukorala K,G?owacka D,Jacucci G,et al.Is exploratory search different?A comparison of information search behavior for exploratory and lookup tasks[J].Journal of the Association for Information Science&Technology,2016,67(11):2635-2651.
[10]Wu D,Cai W.An empirical study on Chinese adolescents’web search behavior[J].Journal of Documentation,2016,72(3):435-453.
[11]孙丽,王宇婷,曹锦丹.任务类型对用户网络健康信息搜寻行为的影响研究[J].情报科学,2015(9):131-135.
[12]刘畅,赵瑜,杨帆.信息检索用户实验设计中时间限制和任务次序的影响研究[J].图书情报工作,2015,59(1):99-105.
[13]刘畅,张璐.时间限制和搜索任务类型对搜索体验的影响分析[J].现代图书情报技术,2015,31(9):1-8.
[14]Zhang X,Liu J,Cole M,et al.Predicting users'domain knowledge in information retrieval using multiple regression analysis of search behaviors[J].Journal of the Association for Information Science&Technology,2015,66(5):980-1000.
[15]Huang L,He Q,Song Y,et al.Task trail:an effective segmentation of user search behavior[J].Knowledge&Data Engineering IEEE Transactions on,2014,26(12):3090-3102.
[16]Fox S,Karnawat K,Mydland M,et al.Evaluating implicit measures to improve web search[J].ACM Transactions on Information Systems,2005,23(2):147-168.
[17]Marchionini G.Exploratory search:from finding to understanding[J].Communications of the ACM,2006,49(4):41-46.
[18]冯佳,张云秋.基于浏览器日志分析的探索式搜索行为研究[J].图书情报工作,2014,58(11):13-20.
[19]Marchionini G,Shneiderman B.Finding Facts vs.Browsing Knowledge in Hypertext Systems[M].IEEE Computer Society Press,1988.
[20]Agree E M,King A C,Castro C M,et al.“It’s got to be on this page”:age and cognitive style in a study of online health information seeking[J].Journal of Medical Internet Research,2015,17(3):79-82.
[21]Lei P L,Lin S S J,Sun C T.Effect of reading ability and internet experience on keyword-based image search[J].Journal of Educational Technology&Society,2013,16(2):151-162.
[22]Sanchiz M,Chin J,Chevalier A,et al.Searching for information on the web:impact of cognitive aging,prior domain knowledge and complexity of the search problems[J].Information Processing&Management,2017,53(1):281-294.
[23]Chevalier A,Dommes A,MarquiéJ C.Strategy and accuracy during information search on the Web:effects of age and complexity of the search questions[J].Computers in Human Behavior,2015,53:305-315.
[24]Wu D,Li Y.Online health information seeking behaviors among Chinese elderly[J].Library&Information Science Research,2016,38(3):272-279.
[25]魏丽,张云秋.探索式搜索行为的日志挖掘研究[J].图书情报工作,2014,58(11):21-28.
[26]孙丽,曹锦丹.任务执行者特征对网络信息搜寻行为的影响[J].图书情报工作,2016,60(9):83-90.
[27]Bagozzi R P,Gopinath M,Nyer P U.The role of emotions in marketing[J].Journal of the Academy of Marketing Science,1999,27(2):184-206.
[28]Hibbein M,Jenkins J L,Schneider C,et al.How is your user feeling?inferring emotion through human-computer interaction devices[J].Mis Quarterly,2017,41:1-22.
[29]Eysenck M W.Anxiety:The Cognitive Perspective[M].US:Lawrence Erlbaum Associates,Inc.,1992.
[30]Eysenck M W,Derakshan N,Santos R,et al.Anxiety and cognitive performance:attentional control theory[J].Emotion,2007,7(2):336-353.
[31]Lopatovska I.Toward a model of emotions and mood in the online information search process[J].Journal of the Association for Information Science&Technology,2014,65(9):1775-1793.
[32]Raskovic D,Martin T,Jovanov E.Medical monitoring applications for wearable computing[J].Computer Journal,2004,47(4):495-504.
[33]Fox S,Duggan M.Health Online 2013.[EB/OL].[2016-07-27].http://www.pewinternet.org/2013/01/15/health-online-2013/.
[34]张敏,罗梅芬,聂瑞.基于产品与消费者特征视角的健康科技产品购买意愿研究[J].软科学,2017,31(5):94-98.
[35]Zhou M.A systematic understanding of successful Web searches in information-based tasks[J].Journal of Educational Technology&Society,2013,16(1):321-331.