网络群体性事件跨期参与行为关系的实证研究
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摘要
运用典型事件法,对现实群体在网络群体性事件中前期参与度与后期参与度之间的关系进行了探讨;并对这二者间的关系是否以前期参与行为所诱发的情绪为中介以及前期参与行为与后期参与行为所诱发情绪是否以后期参与行为为中介进行了探讨。结果发现,只有前期愉快情绪强度均分可以作为网络群体性事件前期参与度与后期参与度间的部分中介;前期参与度与后期愉快、不愉快情绪体验频率间以后期参与度为完全中介。这一结果提示:(1)网络群体性事件可能会形成固定的参与人群;(2)行为认同可能是前期参与度影响后期参与度的重要原因;(3)网络群体性事件参与行为所诱发情绪复杂但可能不累积;(4)行为管理策略可能是网络群体性事件干预的有效策略。
An empirical study which adopted the typical-incidents method was conducted. The purpose of this paper is to discuss(1) how the early participating behavior influences the later one in the internet mass incidents.(2) How the emotions in the internet mass incidents affect the participating behavior which induced the emotion accordingly were discussed. The results were that:(1) the early participation of the internet mass incidents predicted the later participation accurately and significantly.(2) The valence of the positive emotion induced by the participating behavior in the internet mass incidents is the partial mediation variable of early p participating behavior and later participating behavior in the internet mass incidents.(3) The later participating behavior is the absolute mediation variable of the early participating behavior and the frequency of the emotion which induced by the later participating behavior whenever the emotion is positive or negative. All the results show that:(1) there would be some groups who participate the internet mass incidents normally.(2) The behavior identity would be the important reason of the predict effect between the early participating behavior and the later participating behavior in the internet mass incidents.(3) The emotion induced by the participating behavior would be complicated but not accumulative.(4) The management of the behavior on the internet may an effective strategy when intervening the internet mass incidents.
An empirical study which adopted the typical-incidents method was conducted. The purpose of this paper is to discuss(1) how the early participating behavior influences the later one in the internet mass incidents.(2) How the emotions in the internet mass incidents affect the participating behavior which induced the emotion accordingly were discussed. The results were that:(1) the early participation of the internet mass incidents predicted the later participation accurately and significantly.(2) The valence of the positive emotion induced by the participating behavior in the internet mass incidents is the partial mediation variable of early p participating behavior and later participating behavior in the internet mass incidents.(3) The later participating behavior is the absolute mediation variable of the early participating behavior and the frequency of the emotion which induced by the later participating behavior whenever the emotion is positive or negative. All the results show that:(1) there would be some groups who participate the internet mass incidents normally.(2) The behavior identity would be the important reason of the predict effect between the early participating behavior and the later participating behavior in the internet mass incidents.(3) The emotion induced by the participating behavior would be complicated but not accumulative.(4) The management of the behavior on the internet may an effective strategy when intervening the internet mass incidents.
引文
[1]杨立华,程诚,刘宏福.政府回应与网络群体性事件的解决——多案例的比较分析[J].北京师范大学学报(社会科学版),2017,(02):110-124.
[2]唐超.突发型群体性事件网络影响力演进的实证研究[J].情报杂志,2012,31(04):58-63,75.
[3]王文举.网络群体性事件中的政府责任研究[D].郑州:郑州大学,2016.
[4]叶勇豪,许燕,朱一杰,等.网民对“人祸”事件的道德情绪特点——基于微博大数据研究[J].心理学报,2016,48(03):290-304.
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[6]郑风田,许竹青,余航.政府态度、网络媒体与我国群体性事件的扩散效应——一个中观角度的实证研究[J].江苏社会科学,2012,(02):29-35.
[7]李良荣,郑雯,张盛.网络群体性事件爆发机理:“传播属性”与“事件属性”双重建模研究——基于195个案例的定性比较分析(QCA)[J].现代传播(中国传媒大学学报),2013,35(2):25-34.
[8]夏睿,沈文娟.生态系统视角下西部大学生网络群体性事件的实证研究[J].高校辅导员,2017,(02):68-75.
[9]郝亚芬.高校网络群体性事件实证研究——基于西安地区部分高校的调查分析[J].西部素质教育,2016,(07):10-11.
[10]周伟军,张继东,李会杰.大学生网络群体性事件调查研究——以天津市高校实证调研为依据[J].中国轻工教育,2015,(01):94-96.
[11]代华东,李霞.网群事件发生的技术路径及风险规避探讨——对网络群体性事件的实证分析[J].湖南行政学院学报,2012,(03):14-18.
[12]郝其宏.网络群体性事件中社会情绪表达的实证分析[J].江苏师范大学学报(哲学社会科学版),2015,41(06):70-76.
[13]谈玉婷.公共危机情境下网络群体行为演变影响因素及政府治理研究[D].成都:电子科技大学,2014.
[14]赵玉芳.持续性社会事件认知的初步研究——西部大开发的社会认知研究[D].重庆:西南师范大学,2004.
[15]弗洛德·J·福勒.调查研究方法[M].重庆:重庆大学出版社,2004:23-100.
[16]卢谢峰,唐源鸿,曾凡梅.效应量:估计、报告和解释[J].心理学探新,2011,31(03):260-264.
(1)李小蒙、赵前根、潘慧敏参与了本研究的部分问卷发放和数据录入工作。
[2]唐超.突发型群体性事件网络影响力演进的实证研究[J].情报杂志,2012,31(04):58-63,75.
[3]王文举.网络群体性事件中的政府责任研究[D].郑州:郑州大学,2016.
[4]叶勇豪,许燕,朱一杰,等.网民对“人祸”事件的道德情绪特点——基于微博大数据研究[J].心理学报,2016,48(03):290-304.
[5]唐芳贵.网络群体性事件的心理学研究[M].长沙:中南大学出版社,2014:88-91.
[6]郑风田,许竹青,余航.政府态度、网络媒体与我国群体性事件的扩散效应——一个中观角度的实证研究[J].江苏社会科学,2012,(02):29-35.
[7]李良荣,郑雯,张盛.网络群体性事件爆发机理:“传播属性”与“事件属性”双重建模研究——基于195个案例的定性比较分析(QCA)[J].现代传播(中国传媒大学学报),2013,35(2):25-34.
[8]夏睿,沈文娟.生态系统视角下西部大学生网络群体性事件的实证研究[J].高校辅导员,2017,(02):68-75.
[9]郝亚芬.高校网络群体性事件实证研究——基于西安地区部分高校的调查分析[J].西部素质教育,2016,(07):10-11.
[10]周伟军,张继东,李会杰.大学生网络群体性事件调查研究——以天津市高校实证调研为依据[J].中国轻工教育,2015,(01):94-96.
[11]代华东,李霞.网群事件发生的技术路径及风险规避探讨——对网络群体性事件的实证分析[J].湖南行政学院学报,2012,(03):14-18.
[12]郝其宏.网络群体性事件中社会情绪表达的实证分析[J].江苏师范大学学报(哲学社会科学版),2015,41(06):70-76.
[13]谈玉婷.公共危机情境下网络群体行为演变影响因素及政府治理研究[D].成都:电子科技大学,2014.
[14]赵玉芳.持续性社会事件认知的初步研究——西部大开发的社会认知研究[D].重庆:西南师范大学,2004.
[15]弗洛德·J·福勒.调查研究方法[M].重庆:重庆大学出版社,2004:23-100.
[16]卢谢峰,唐源鸿,曾凡梅.效应量:估计、报告和解释[J].心理学探新,2011,31(03):260-264.
(1)李小蒙、赵前根、潘慧敏参与了本研究的部分问卷发放和数据录入工作。