电子商务环境下网络隐私顾虑维度的评估与测量
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摘要
网络隐私顾虑被认为是阻碍用户披露个人信息的重要影响因素并越来越受到学术界的重视。鉴于隐私是与情境相联系的多维、动态的概念,情境的变化会影响用户对隐私的理解,本文结合现实背景提出了电子商务环境下网络隐私顾虑的理论概念,在以往研究的基础上确定了网络隐私顾虑的构成维度,开发出初始的测量指标,然后通过3套独立的样本数据进行探索式因子分析、验证式因子分析和关联效度分析。结果表明量表具有良好的信度和效度,网络隐私顾虑由控制、收集、二次使用、错误、不当访问与补救5个维度和19个题项构成。
Online privacy concerns are regarded as an important influencing factor to prevent users from disclosing personal information. Given that privacy is associated with the situational multidimensional,dynamic concepts,the change of situation would affect users' understanding of privacy. Combining with the practical background and multidimensional development theory in e-commerce environment,the paper put forward the theoretical concept of online privacy concerns on the basis of previous studies,and it determined the composition of the online privacy concerns dimensions,developed the initial measurement,and then conducted the exploratory factor analysis,validation,factor analysis and validity analysis through three sets of independent sample data. The results showed that the scale had good reliability and validity,and the online privacy concerns consisted of control,collection,secondary use,error,improper access and remedy of 5 dimensions and 19 items.
Online privacy concerns are regarded as an important influencing factor to prevent users from disclosing personal information. Given that privacy is associated with the situational multidimensional,dynamic concepts,the change of situation would affect users' understanding of privacy. Combining with the practical background and multidimensional development theory in e-commerce environment,the paper put forward the theoretical concept of online privacy concerns on the basis of previous studies,and it determined the composition of the online privacy concerns dimensions,developed the initial measurement,and then conducted the exploratory factor analysis,validation,factor analysis and validity analysis through three sets of independent sample data. The results showed that the scale had good reliability and validity,and the online privacy concerns consisted of control,collection,secondary use,error,improper access and remedy of 5 dimensions and 19 items.
引文
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[2]欧阳洋,袁勤俭.国内外电子商务环境下隐私关注研究述评[J].情报科学,2016,34(7):170-176.
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[6]钱萍,吴蒙.物联网隐私保护研究与方法综述[J].计算机应用研究,2013,30(1):13-20.
[7]张晓娟,王文强,唐长乐.中美政府数据开放和个人隐私保护的政策法规研究[J].情报理论与实践,2016,39(1):38-43.
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[16] Culnan,Mary J. How Did They Get My Name:An Exploratory Investigation of Consumer Attitudes toward Secondary Information Use[J]. Mis Quarterly,1993,17(3):341-363.
[17] Earp J B,Antón A I,Aiman-Smith L,et al. Examining Internet Privacy Policies Within the Context of User Privacy Values[J]. IEEE Transactions on Engineering Management,2005,52(2):227-237.
[18] Metzger M J. Communication Privacy Management in Electronic Commerce[J]. Journal of Computer-Mediated Communication,2007,12(2):335-361.
[19]杨姝,王渊,王刊良.互联网环境中适合中国消费者的隐私关注量表研究[J].情报杂志,2008,27(10):3-7.
[20]王忠,赵惠.大数据时代个人数据的隐私顾虑研究——基于调研数据的分析[J].情报理论与实践,2014,37(11):26
[21]王洪伟,周曼,何绍义.影响个人在线提供隐私信息意愿的实证研究[J].系统工程理论与实践,2012,32(10):2186
[22]杨宏玲,张婷,赵妍.员工信息隐私关注对组织人力资源管理实践的影响[J].预测,2013,(5):15-20.
[23]周涛,鲁耀斌.隐私关注对移动商务用户采纳行为影响的实证分析[J].管理学报,2010,7(7):1046-1051.
[24]欧阳洋,袁勤俭.电子商务中消费者隐私关注对行为意向的影响研究[J].情报科学,2016,34(5):75-80.
[25]顾忠伟,徐福缘,卫军.可穿戴商务消费者初始信任影响因素的实证研究[J].管理评论,2015,27(7):168-176.
[26]黄桂,付春光,关新华.组织中领导沉默维度的建构与测量[J].管理世界,2015,(7):122-129.
[27]罗兴武,刘洋,项国鹏,等.中国转型经济情境下的商业模式创新:主题设计与量表开发[J].外国经济与管理,2018,(1):33-49.
[28] Milne G R,Culnan M J. Strategies for Reducing Online Privacy Risks:Why Consumers Read(or Don’ t Read)Online Privacy Notices[J]. Journal of Interactive Marketing,2004,18(3):15-29.
[29] Gross R,Acquisti A. Information Revelation and Privacy in Online Social Networks[C]//Proceedings of the 2005 ACM Workshop on Privacy in the Electronic Society. ACM,2005:71-80.
[30] Nam C,Song C,Lee E,et al. Consumers’Privacy Concerns and Willingness to Provide Marketing-related Personal Information Online[J]. Advances in Consumer Research,2006,33(1):212-217.
[31] Nam C,Zahedi F,Gefen D. The Impact of Personal Dispositions on Information Sensitivity,Privacy Concern and Trust in Disclosing Health Information Online[J]. Decision Support Systems,2010,49(2):138-150.
[32]高锡荣,杨康.影响互联网用户网络隐私保护行为的因素分析[J].情报杂志,2011,30(4):39-42.
[33]申琦.网络信息隐私关注与网络隐私保护行为研究:以上海市大学生为研究对象[J].国际新闻界,2013,35(2):120-129.
[34] Xu H,Dinev T,Smith H J,et al. Examining the Formation of Individual’ s Privacy Concerns:Toward an Integrative View[C].International Conference on Information Systems. DBLP,2008.
[35]邵国松,黄琪.人工智能中的隐私保护问题[J].中国传媒大学学报,2017,(12):1-5.
[36] Hann I H,Hui K L,Lee S Y T,et al. Analyzing Online Information Privacy Concerns:An Information Processing Theory Approach[C]. Hawaii International Conference on System Sciences,2007.
[37] Stewart K A,Segars A H. An Empirical Examination of the Concern for Information Privacy Instrument[J]. Information Systems Research,2002,13(1):36-49.
[38]王雪芬,赵宇翔,朱庆华.社交媒体环境下的用户隐私关注研究现状[J].情报学报,2015,34(12):1322-1334.
[2]欧阳洋,袁勤俭.国内外电子商务环境下隐私关注研究述评[J].情报科学,2016,34(7):170-176.
[3] Zviran M. User’s Perspectives on Privacy in Web-based Applications[J]. Journal of Computer Information Systems, 2008, 48(4):97-105.
[4] Smith H J,Burke M S J. Information Privacy:Measuring Individuals Concerns About Organizational Practices[J]. MIS Quarterly,1996,20(2):167-196.
[5]吴标兵,许为民.物联网隐私风险及其控制策略[J].自然辩证法研究,2014,(4):41-47.
[6]钱萍,吴蒙.物联网隐私保护研究与方法综述[J].计算机应用研究,2013,30(1):13-20.
[7]张晓娟,王文强,唐长乐.中美政府数据开放和个人隐私保护的政策法规研究[J].情报理论与实践,2016,39(1):38-43.
[8] Campbell J E,Carlson M. Panopticon. com:Online Surveillance and the Commodification of Privacy[J]. Journal of Broadcasting&Electronic Media,2002,46(4):586-606.
[9]张玥,朱庆华.国外信息隐私研究述评[J].图书情报工作,2014,(13):140-148.
[10] Laufer R S,Wolfe M. Privacy As a Concept and a Social Issue:A Multidimensional Developmental Theory[J]. Journal of Social Issues,1977,33(3):22-42.
[11] Barak A,Gluck-Ofri O. Degree and Reciprocity of Self-disclosure in Online Forums[J]. CyberPsychology&Behavior,2007,10(3):407-417.
[12] Stone E F,Gueutal H G. A Field Experiment Comparing Information Privacy Values,Beliefs and Attitudes Across Several Types of Organizations[J]. Journal of Applied Psychology, 1983, 68(3):459-468.
[13] Sheehan K B,Hoy M G. Dimensions of Privacy Concern Among Online Consumers[J]. Journal of Public Policy&Marketing,2000,19(1):62-73.
[14] Hong W,Thong J Y L. Internet Privacy Concerns:An Integrated Conceptualization and Four Empirical Studies[J]. 2013.
[15] Goodwin C. Privacy:Recognition of a Consumer Right[J].Journal of Public Policy Management,1991,10(1):149-166.
[16] Culnan,Mary J. How Did They Get My Name:An Exploratory Investigation of Consumer Attitudes toward Secondary Information Use[J]. Mis Quarterly,1993,17(3):341-363.
[17] Earp J B,Antón A I,Aiman-Smith L,et al. Examining Internet Privacy Policies Within the Context of User Privacy Values[J]. IEEE Transactions on Engineering Management,2005,52(2):227-237.
[18] Metzger M J. Communication Privacy Management in Electronic Commerce[J]. Journal of Computer-Mediated Communication,2007,12(2):335-361.
[19]杨姝,王渊,王刊良.互联网环境中适合中国消费者的隐私关注量表研究[J].情报杂志,2008,27(10):3-7.
[20]王忠,赵惠.大数据时代个人数据的隐私顾虑研究——基于调研数据的分析[J].情报理论与实践,2014,37(11):26
[21]王洪伟,周曼,何绍义.影响个人在线提供隐私信息意愿的实证研究[J].系统工程理论与实践,2012,32(10):2186
[22]杨宏玲,张婷,赵妍.员工信息隐私关注对组织人力资源管理实践的影响[J].预测,2013,(5):15-20.
[23]周涛,鲁耀斌.隐私关注对移动商务用户采纳行为影响的实证分析[J].管理学报,2010,7(7):1046-1051.
[24]欧阳洋,袁勤俭.电子商务中消费者隐私关注对行为意向的影响研究[J].情报科学,2016,34(5):75-80.
[25]顾忠伟,徐福缘,卫军.可穿戴商务消费者初始信任影响因素的实证研究[J].管理评论,2015,27(7):168-176.
[26]黄桂,付春光,关新华.组织中领导沉默维度的建构与测量[J].管理世界,2015,(7):122-129.
[27]罗兴武,刘洋,项国鹏,等.中国转型经济情境下的商业模式创新:主题设计与量表开发[J].外国经济与管理,2018,(1):33-49.
[28] Milne G R,Culnan M J. Strategies for Reducing Online Privacy Risks:Why Consumers Read(or Don’ t Read)Online Privacy Notices[J]. Journal of Interactive Marketing,2004,18(3):15-29.
[29] Gross R,Acquisti A. Information Revelation and Privacy in Online Social Networks[C]//Proceedings of the 2005 ACM Workshop on Privacy in the Electronic Society. ACM,2005:71-80.
[30] Nam C,Song C,Lee E,et al. Consumers’Privacy Concerns and Willingness to Provide Marketing-related Personal Information Online[J]. Advances in Consumer Research,2006,33(1):212-217.
[31] Nam C,Zahedi F,Gefen D. The Impact of Personal Dispositions on Information Sensitivity,Privacy Concern and Trust in Disclosing Health Information Online[J]. Decision Support Systems,2010,49(2):138-150.
[32]高锡荣,杨康.影响互联网用户网络隐私保护行为的因素分析[J].情报杂志,2011,30(4):39-42.
[33]申琦.网络信息隐私关注与网络隐私保护行为研究:以上海市大学生为研究对象[J].国际新闻界,2013,35(2):120-129.
[34] Xu H,Dinev T,Smith H J,et al. Examining the Formation of Individual’ s Privacy Concerns:Toward an Integrative View[C].International Conference on Information Systems. DBLP,2008.
[35]邵国松,黄琪.人工智能中的隐私保护问题[J].中国传媒大学学报,2017,(12):1-5.
[36] Hann I H,Hui K L,Lee S Y T,et al. Analyzing Online Information Privacy Concerns:An Information Processing Theory Approach[C]. Hawaii International Conference on System Sciences,2007.
[37] Stewart K A,Segars A H. An Empirical Examination of the Concern for Information Privacy Instrument[J]. Information Systems Research,2002,13(1):36-49.
[38]王雪芬,赵宇翔,朱庆华.社交媒体环境下的用户隐私关注研究现状[J].情报学报,2015,34(12):1322-1334.