新青年与新媒体:传播媒介、生活方式和社会责任
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摘要
新媒体和自媒体都是新兴事物和实践,任何对它们的定义和诠释都必须放在特定的语境和发展的眼光中来看。而青年更是新媒体的"原住民",是主要的缔造者,使用者,和继承人。新时代的青年是与新媒体共生同长的。本文从新媒体和自媒体概念和发展延伸,探究自媒体时代之下青年学生如何理解,使用乃至批判接受各种新兴媒体平台。针对学术界流行的新媒体和思想政治教育三段论(机遇,挑战,应对),尝试从学生主体出发,将新媒体与青年的辩证关系理解为传播媒介,生活方式,以及社会责任三个层次。同时也对新青年和新媒体的研究现状提出了一些反思。
New media and we-media are both so new practices and concepts that any definition and interpretation of them need to be contextualized. The youth are the aborigines of the new media as the main creator,user,and developer,thereby establishing a synergic relationship. This paper starts from the concepts of both new media and we-media before discussing how the young students understand and apply various media platforms. Drawing upon the prevailing analysis of the interplay between new media and college ideological education(opportunities,challenges,and measurements),the paper emphasizes the subjectivity of the youth,approaching the dialectics from three layers of communicating medium,life style,and social responsibility. Some reflections of further research on new youth and new media are also provided at the end of the essay.
New media and we-media are both so new practices and concepts that any definition and interpretation of them need to be contextualized. The youth are the aborigines of the new media as the main creator,user,and developer,thereby establishing a synergic relationship. This paper starts from the concepts of both new media and we-media before discussing how the young students understand and apply various media platforms. Drawing upon the prevailing analysis of the interplay between new media and college ideological education(opportunities,challenges,and measurements),the paper emphasizes the subjectivity of the youth,approaching the dialectics from three layers of communicating medium,life style,and social responsibility. Some reflections of further research on new youth and new media are also provided at the end of the essay.
引文
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[2]汪頔.新媒体对“90后”大学生思想政治教育的新挑战[J].思想教育研究,2010,(1):71-74.
[3]Shayne Bowman and Chris Willis.We Media:How Audiences are Shaping the Future of News and Information[A/OL].The Media Center at The American Press Institute,2004-02-01,http://www.hypergene.net/wemedia/weblog.php.
[4][15]Dan Gillmor.We The Media:Grassroots Journalism By the People,For the People[M].Sebastopol:O'Reilly Media,2006:xiv-xvi.
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[6]吕杰,徐静.自媒体时代对高校思想政治教育工作的影响及应对策略[J].山东青年政治学院学报,2013,(2):72-76.
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[8]袁雅莎.自媒体时代高校思想政治教育的应对途径探析[J].思想理论教育导刊,2015,(11):125-128.
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[11]岳宗德.论自媒体环境下主体间性大学生思想政治教育的转向[J].学校党建与思想教育,2014,(3):66-68.
[12]Elisabeth Noelle-Neumann.The Spiral of Silence:Public O-pinion,Our Social Skin[M].Chicago:University of Chicago Press,1993:4-5.
[13]黄京华,常宁.新媒体环境下沉默螺旋理论的复杂表现[J].现代传播,2014,(6):109-114.
[14]Tom Wells and Michael Link.“Facebook User Research Using a Probability-Based Sample and Behavioral Data”[J].Journal of Computer-Mediated Communication,2014(3):403-413.
[16]周晓虹.自媒体时代:从传播到互播的转变[J].新闻界,2011,(6):20-22.
[17]喻国明等.微博:一种新传播形态的考察---影响力模型和社会性应用[M].北京:人民日报出版社,2011:3-4.
[18]Arnold Pacey,The Culture of Technology[M].Cambridge:MIT Press,1985:3.
[19]程苓峰.关于自媒体的九个问题[A].南方传媒学院.南方传媒研究(41辑)[C].广州:广东南方日报出版社,2013.
[20]张瑜.移动互联网时代微信传播与新型人际传播模式探究[J].新闻知识,2014,(2):19-21.
[21]廖恳.论志愿服务的社会功能及其形成[J].中国青年研究,2012,(3):38-42.
[22]罗子欣.新媒体时代对科普传播的新思考[J].编辑之友,2012,(10):77-79.
[23]Harlow Summer and Guo Lei,“Will the Revolution be Tweeted or Facebooked?Using Digital Communication Tools in Immigrant Activism”[J].Journal of Computer-Mediated Communication,2014(3):463-478.
[2]汪頔.新媒体对“90后”大学生思想政治教育的新挑战[J].思想教育研究,2010,(1):71-74.
[3]Shayne Bowman and Chris Willis.We Media:How Audiences are Shaping the Future of News and Information[A/OL].The Media Center at The American Press Institute,2004-02-01,http://www.hypergene.net/wemedia/weblog.php.
[4][15]Dan Gillmor.We The Media:Grassroots Journalism By the People,For the People[M].Sebastopol:O'Reilly Media,2006:xiv-xvi.
[5]万小广.“自媒体”的理念与实践再思考[J].中国记者,2014,(12):114-115.
[6]吕杰,徐静.自媒体时代对高校思想政治教育工作的影响及应对策略[J].山东青年政治学院学报,2013,(2):72-76.
[7]鲁凤.自媒体环境下高校思想政治教育的境遇解析与路径探究[J].黑龙江高教研究,2014,(6):124-126.
[8]袁雅莎.自媒体时代高校思想政治教育的应对途径探析[J].思想理论教育导刊,2015,(11):125-128.
[9]丁凯,宋林泽.自媒体视域下的高校宣传教育网络建设[J].教育研究,2015,(4):49-56.
[10]任小龙,沈强.自媒体与大学生思想政治教育路径创新研究[J].中国青年研究,2014,(7):106-109.
[11]岳宗德.论自媒体环境下主体间性大学生思想政治教育的转向[J].学校党建与思想教育,2014,(3):66-68.
[12]Elisabeth Noelle-Neumann.The Spiral of Silence:Public O-pinion,Our Social Skin[M].Chicago:University of Chicago Press,1993:4-5.
[13]黄京华,常宁.新媒体环境下沉默螺旋理论的复杂表现[J].现代传播,2014,(6):109-114.
[14]Tom Wells and Michael Link.“Facebook User Research Using a Probability-Based Sample and Behavioral Data”[J].Journal of Computer-Mediated Communication,2014(3):403-413.
[16]周晓虹.自媒体时代:从传播到互播的转变[J].新闻界,2011,(6):20-22.
[17]喻国明等.微博:一种新传播形态的考察---影响力模型和社会性应用[M].北京:人民日报出版社,2011:3-4.
[18]Arnold Pacey,The Culture of Technology[M].Cambridge:MIT Press,1985:3.
[19]程苓峰.关于自媒体的九个问题[A].南方传媒学院.南方传媒研究(41辑)[C].广州:广东南方日报出版社,2013.
[20]张瑜.移动互联网时代微信传播与新型人际传播模式探究[J].新闻知识,2014,(2):19-21.
[21]廖恳.论志愿服务的社会功能及其形成[J].中国青年研究,2012,(3):38-42.
[22]罗子欣.新媒体时代对科普传播的新思考[J].编辑之友,2012,(10):77-79.
[23]Harlow Summer and Guo Lei,“Will the Revolution be Tweeted or Facebooked?Using Digital Communication Tools in Immigrant Activism”[J].Journal of Computer-Mediated Communication,2014(3):463-478.