摘要
随着生活水平的不断提高,人们不仅注重物质满足,而且更注重健康的需要。针对保健酒的市场供求,分析了我国市场上的保健酒品牌,对中国劲酒、椰岛鹿龟酒和五粮液金酒进行了案例分析,提出保健酒的应用前景。
With the continuous improvement of living standards, citizens not only pay attention to material satisfaction, but also pay more attention to health needs. This article focused on the market's analysis of the supply and demand of health wine,analysed Chinese liquor,Coconut island deer turtle wine and Wuliangye gold wine in China,and proposed the application prospects of health wine.
引文
[1]李安陵.关于保健酒的研发思考[J].酿酒,2009,36(5):87-90.
[2]黄书声,韩娜,佟晓芳.中国保健酒的历史现状和发展[J].酿酒,2008,35(4):16-21.
[3]刘圈,孙涵.保健酒≠药酒[J].消费·酒业,2015(16):1.
[4]王黎明.中国保健酒市场现状和发展趋势[J].行业观察,2018(4):53-57.