群众性体育赛事中的路径依赖与传播创新——以跳跳舞APP为例
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摘要
文章运用文献资料法、个案分析法以及专家访谈法,结合路径依赖理论对我国新媒体技术在群众性体育赛事传播过程中产生的传播路径依赖原因以及传播创新方式进行梳理,认为以手机APP为主要代表的新媒体是区别于传统媒体的冷媒体,并通过分析得出国家政策、群众性体育赛事自身的发展以及网络社交环境是加强新媒体传播路径依赖的主要原因。提出线上活动与线下活动相结合的互动是未来新媒体技术运用在群众性体育赛事中的主要创新点。
This paper analyzes the cause of the propagation path dependence and the communication innovation mode of the new media technology in the process of the mass sports competition by using the literature, the case analysis and the expert interview. Combining with the path dependence theory, As the main representative of the new media is different from the traditional media of the cold media, and through analysis of national policies, mass sports events themselves and the development of social network environment is to strengthen the new media communication path dependence of the main reasons. It is proposed that the interaction between online activities and offline activities is the main innovation in the application of new media technology in mass sports events.
This paper analyzes the cause of the propagation path dependence and the communication innovation mode of the new media technology in the process of the mass sports competition by using the literature, the case analysis and the expert interview. Combining with the path dependence theory, As the main representative of the new media is different from the traditional media of the cold media, and through analysis of national policies, mass sports events themselves and the development of social network environment is to strengthen the new media communication path dependence of the main reasons. It is proposed that the interaction between online activities and offline activities is the main innovation in the application of new media technology in mass sports events.
引文
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[2](德)海因茨·奥托·佩特根,哈特穆特·于尔根斯,迪特马尔·邵柏,著.混沌与分形——科学的新疆界[M].田逢春,译.北京:国防工业出版社,2010.
[3]尹贻梅,刘志高,刘卫东.路径依赖理论研究进展评析[J].外国经济与管理,2011(8):1-7.
[4]朱海松.微博的碎片化传播[M].广州:广东经济出版社,2013:3.
[5]张加春.新媒体背景下科普的路径依赖与突破[J].科普研究,2016(4):18.
[6]罗明晶.新媒体时代社区微组织“路径依赖”困境解锁[J].发展,2015(6):75-77.
[7]马尔科姆·格拉德威尔,著.引爆点[M].钱清,覃爱冬,译.北京:中信出版社,2009.
[8]陈力舟.舆论学——舆论导向研究[M].北京:中国广播电视出版社,1999.