基于动态博弈模型的有机农产品动态定价及其稳定性
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摘要
基于消费者对传统农产品和有机农产品不同的偏好,主要分析了在静态博弈和动态博弈2种情形下,有机农产品和传统农产品的定价博弈行为。从静态博弈的角度,阐述了厂商可以获得的利润与农产品单位成本之间的关系。传统农产品的成本提高会使得其利润提升,而有机农产品成本的降低会带来利润的提高。其次,运用复杂系统理论,对有机农产品和传统农产品的动态博弈行为进行分析,并得到动态博弈系统保持稳定的临界条件,使得农产品厂商可以在保持系统稳定的前提下,以最快的决策变量调整速度,达到博弈的均衡状态。研究结果为有机农产品定价过程提供了理论建议,有利于农产品厂商收益最大化,并推动我国有机农产品市场的稳定和可持续发展。
This paper analyzes the pricing game behaviors of organic agricultural products and traditional agricultural products under the condition of static and dynamic games, which based on consumers' different preferences. From the perspective of static games, we talk about the relationship between the profit that manufacturers can obtain and the unit cost of agricultural products. Traditional agricultural products will increase their profits when the cost increases. In the other side, the organic agricultural products will lead to an increase in profits when the cost reduces. We also analyze the dynamic game behaviors of organic agricultural products and traditional agricultural products using the theory of complex systems. We calculate the critical conditions for the dynamic game system to maintain stability, so that the agricultural product manufacturers can adjust the fastest decision variables while maintaining the stability of the system. The research results provide theoretical suggestions for the pricing process of organic agricultural products, which is conducive to maximizing the income of agricultural products manufacturers and promoting the stable and sustainable development of China's organic agriculture.
This paper analyzes the pricing game behaviors of organic agricultural products and traditional agricultural products under the condition of static and dynamic games, which based on consumers' different preferences. From the perspective of static games, we talk about the relationship between the profit that manufacturers can obtain and the unit cost of agricultural products. Traditional agricultural products will increase their profits when the cost increases. In the other side, the organic agricultural products will lead to an increase in profits when the cost reduces. We also analyze the dynamic game behaviors of organic agricultural products and traditional agricultural products using the theory of complex systems. We calculate the critical conditions for the dynamic game system to maintain stability, so that the agricultural product manufacturers can adjust the fastest decision variables while maintaining the stability of the system. The research results provide theoretical suggestions for the pricing process of organic agricultural products, which is conducive to maximizing the income of agricultural products manufacturers and promoting the stable and sustainable development of China's organic agriculture.
引文
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[11]靳明,李爱喜,赵昶.绿色农产品的定价策略与博弈分析[J].财贸经济,2005(3):88-91.
[12]刘鹏凌,李乾.农产品目标价格定价方法分析及思考[J].中国物价,2015(1):44-45.
[13]聂凯,谢丹凤,余曼.生鲜农产品动态定价订货策略研究[J].商业研究,2015(9):22-27.
[14]薛国琴,把君.新常态下食用农产品定价机制分析[J].农业经济,2016(10):122-124.
[15]MCLAUGHLINcL E W.The dynamics of fresh fruit and vegetable pricing in the supermarket channel[J].Preventive Medicine,2004,39(2):81-87.
[16]DONGL X,KOUVELIS P,T1AN Z J.Dynamic pricing and inventory control of substitute products[J].Manufacture&Service Operations Management,2009,11(2):317-339.
[2]韩占兵.城镇消费者对有机农产品的购买意愿分析[J].经济与管理,2013,27(7):40-45.
[3]方平,周保吉,刘茜,等.到超市业态下有机农产品消费需求实证分析[J].南方农业学报,2011,42(10):1298-1302.
[4]李琳,范体军.零售商主导下生鲜农产品供应链的定价策略对比研究[J].中国管理科学,2015,23(12):113-123.
[5]王磊,但斌.基于消费者选择行为的生鲜农产品保鲜和定价策略研究[J].管理学报,2014,11(3):449.
[6]宁威.农业保险定价方式创新研究[J].价格理论与实践,2016(10):38-41.
[7]CHIANG W K,CHHAJED D,HESS J D.Direct marketing,indirect profits:A strategic analysis of dual-channel supply-chain design[J].Management science,2003,49(1):1-20.
[8]王冲,陈旭.考虑期权合同的生鲜农产品供应链定价和协调[J].预测,2013,32(3):76-80.
[9]肖开红,贠策.可追溯农产品最优定价策略研究[J].价格理论与实践,2018(9):123-126.
[10]高芸,赵芝俊.具有保健功能农产品定价策略分析[J].中国农学通报,2015,31(20):76-81.
[11]靳明,李爱喜,赵昶.绿色农产品的定价策略与博弈分析[J].财贸经济,2005(3):88-91.
[12]刘鹏凌,李乾.农产品目标价格定价方法分析及思考[J].中国物价,2015(1):44-45.
[13]聂凯,谢丹凤,余曼.生鲜农产品动态定价订货策略研究[J].商业研究,2015(9):22-27.
[14]薛国琴,把君.新常态下食用农产品定价机制分析[J].农业经济,2016(10):122-124.
[15]MCLAUGHLINcL E W.The dynamics of fresh fruit and vegetable pricing in the supermarket channel[J].Preventive Medicine,2004,39(2):81-87.
[16]DONGL X,KOUVELIS P,T1AN Z J.Dynamic pricing and inventory control of substitute products[J].Manufacture&Service Operations Management,2009,11(2):317-339.