服务主导逻辑下大数据联盟数据服务创新价值共创机理
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摘要
[目的/意义]大数据联盟是我国数据资源跨界融合与协同创新的重要载体,其多主体间能否顺利开展价值共创活动决定了大数据联盟运行的成败,也决定了系统功能的整体发挥。[方法/过程]基于服务主导逻辑视角,将用户纳入数据服务创新体系,构建了大数据联盟数据服务创新超网络模型,并从"资源—能力—关系"协同维度揭示了大数据联盟数据服务创新价值共创机理。[结果/结论]大数据联盟各主体在不同维度间的联合互动和跨界合作,可使超网络中的资源、能力和关系上彼此协同促进,共同发挥大数据联盟协同服务创新优势,有利于为用户提供特定场景下的解决方案,以此实现价值共创。
[Purpose/significance] Big data alliance is an important carrier for data resources cross-border integration and collaborative innovation in China.Whether the multiple bodies can carry out value co-creation activities smoothly determines the success or failure of big data alliance operation,and also the overall function of the system.[Method/process] From the perspective of service-dominant logic,the users are brought into the data service innovation system,and the data service innovation super-network model of big data alliance is constructed.The co-creation mechanism of data service innovation value in big data alliance is revealed from the collaborative dimensions of "resource,capability,and relationship".[Result/conclusion] The interactive association and cross-border cooperation in different dimensions among the multiple subjects of big data alliance can promote the collaboration among the resources,capabilities and relationships in the super-network,thus developing the collaborative service innovation advantage of big data alliance.The results of the paper are conducive to providing user with the appropriate service solutions in specific scenarios,and achieving value co-creation.
[Purpose/significance] Big data alliance is an important carrier for data resources cross-border integration and collaborative innovation in China.Whether the multiple bodies can carry out value co-creation activities smoothly determines the success or failure of big data alliance operation,and also the overall function of the system.[Method/process] From the perspective of service-dominant logic,the users are brought into the data service innovation system,and the data service innovation super-network model of big data alliance is constructed.The co-creation mechanism of data service innovation value in big data alliance is revealed from the collaborative dimensions of "resource,capability,and relationship".[Result/conclusion] The interactive association and cross-border cooperation in different dimensions among the multiple subjects of big data alliance can promote the collaboration among the resources,capabilities and relationships in the super-network,thus developing the collaborative service innovation advantage of big data alliance.The results of the paper are conducive to providing user with the appropriate service solutions in specific scenarios,and achieving value co-creation.
引文
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[24] 赵坤,郭东强,刘闲月.众创式创新网络的共生演化机理研究[J].中国软科学,2017(8):74-81.
[25] 袁纯清.共生理论——兼论小型经济[M].北京:经济科学出版社,1998:1-10.
[26] VARGO S L,LUSCH R F.Service dominant logic:continuing the evolution [J].Journal of the Academy of Marketing Science,2008,36(1):1-10.
[27] 杨学成,陶晓波.从实体价值链、价值矩阵到柔性价值网——以小米公司的社会化价值共创为例[J].管理评论,2015,27(7):232-240.
[28] 朱翊敏,于洪彦.顾客融入行为与共创价值研究述评[J].管理评论,2014,26(5):111-119.
[29] GOUTHIER M,SCHMID S.Customers and customer relationships in service firms:the perspective of the resource-based view[J].Marketing Theory,2016,3(1):119-143.
[30] 陈劲,董富全.开放式服务创新协同机制研究——以D公司阅读基地为例[J].科学学研究,2014,32(9):1390-1395.
[31] 陈劲.协同创新[M].杭州:浙江大学出版社,2012.
[2] 沃强,翟丽丽,张树臣.大数据联盟显性数据资源需求多层次匹配模型[J].情报理论与实践,2018,41(3):83-88.
[3] VARGO S L,LUSCH R F.Evolving to a new dominant logic for marketing [J].Journal of Marketing,2004,68(1):1-17.
[4] 郭朝阳,许杭军,郭惠玲.服务主导逻辑演进轨迹追踪与研究述评[J].外国经济与管理,2012,34(7):17- 24.
[5] GRNROOS C.Service logic revisited:who creates value? And who co-creates?[J].European Ausiness Review,2008,20(4):298-314.
[6] AARIKKA-STENROOS L,JAAKKOLA E.Value co-creation in knowledge intensive business services:a dyadic perspective on the joint problem solving process [J].Industrial Marketing Management,2012,41(1):15-26.
[7] 李雷,简兆权,杨怀珍.打开电子服务价值共创的“黑箱”[J].管理科学,2016,29(5):15-30.
[8] 武柏宇,彭本红.服务主导逻辑、网络嵌入与网络平台的价值共创——动态能力的中介作用[J].研究与发展管理,2018,30(1):138-150.
[9] MELE C,POLESE F.The science of service systems [M].Boston:Springer,2011.
[10] 谢恩,李垣.基于资源观点的联盟中价值创造研究综述[J].管理科学学报,2003,6(1):81-86.
[11] 崔连广,冯永春,张敬伟.客户解决方案研究述评与展望[J].外国经济与管理,2016,38(10):102-116.
[12] SPRING M,ARAUJO L.Beyond the service factory:Service innovation in manufacturing supply networks[J].Industrial Marketing Management,2013,42(1):59-70.
[13] WINDAHL C,LAKEMOND N.Integrated solutions from a service-centered perspective:applicability and limitations in the capital goods industry[J].Industrial Marketing Management,2010,39(8):1278-1290.
[14] SALONEN A,JAAKKOLA E.Firm boundary decisions in solution business:examining internal vs.external resource integration[J].Industrial Marketing Management,2015,51:171-183.
[15] 林德昌.基于资源网络理论的新服务开发研究——以企业孵化器为例[D].哈尔滨:哈尔滨工业大学,2011:21-22.
[16] 武澎,王恒山.基于超网络的知识服务能力评价研究[J].情报理论与实践,2012,35 (2):93-96.
[17] 曹霞,刘国巍.基于社会资本的产学研合作创新超网络分析[J].管理评论,2013,25(4):115-124,157.
[18] 杨善林,周开乐.大数据中的管理问题:基于大数据的资源观[J].管理科学学报,2015,18(5):1-8.
[19] 华中生,魏江,周伟华,等.网络环境下服务科学与创新管理研究展望[J].中国管理科学,2018,26(2):186-196.
[20] LAVIE D.The competitive advantage of interconnected firms:an extension of the resource-based view[J].Academy of Management Review,2006,31(3):638-658.
[21] TEECE D,PISANO G.The dynamic capabilities of firms:an introduction[J].Industrial & Corporate Change,1994,3(3):537-556.
[22] MUSTAK M,JAAKKOLA E,HALINEN A.Customer participation and value creation:a systematic review and research implications[J].Managing Service Quality,2013,23(4):341-359.
[23] STEPHEN A T,TOUBIA O.Deriving value from social commerce networks[J].Journal of Marketing Research,2008,47(2):215-228.
[24] 赵坤,郭东强,刘闲月.众创式创新网络的共生演化机理研究[J].中国软科学,2017(8):74-81.
[25] 袁纯清.共生理论——兼论小型经济[M].北京:经济科学出版社,1998:1-10.
[26] VARGO S L,LUSCH R F.Service dominant logic:continuing the evolution [J].Journal of the Academy of Marketing Science,2008,36(1):1-10.
[27] 杨学成,陶晓波.从实体价值链、价值矩阵到柔性价值网——以小米公司的社会化价值共创为例[J].管理评论,2015,27(7):232-240.
[28] 朱翊敏,于洪彦.顾客融入行为与共创价值研究述评[J].管理评论,2014,26(5):111-119.
[29] GOUTHIER M,SCHMID S.Customers and customer relationships in service firms:the perspective of the resource-based view[J].Marketing Theory,2016,3(1):119-143.
[30] 陈劲,董富全.开放式服务创新协同机制研究——以D公司阅读基地为例[J].科学学研究,2014,32(9):1390-1395.
[31] 陈劲.协同创新[M].杭州:浙江大学出版社,2012.