激发游客交流为目的的乡村旅游策略思考
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摘要
以我国乡村旅游中的交流缺失为背景,思考乡村旅游的现状与问题。首先,以顾客兼容性与服务满意度、顾客互动的影响因素等心理学理论为基础,分析交流对与提高旅游体验的积极作用;其次,针对乡村旅游中游客间存在的话题缺乏、相遇少、环境缺失等交流问题,归纳了用于激发游客间交流的三类要素:事件、人物和环境;最后,针对三类要素提出创造自觉性、偶发性与自发性这三类交流空间的设计策略,并以宝水村进行案例分析。激发游客间的交流是提升乡村旅游质量、促进乡村旅游发展的新策略之一。
Purpose: Against the background of poor communication in rural tourism, this paper discusses the current situation and the problems of rural tourism. Research methods: Firstly, based on psychological theories, such as customer compatibility, service satisfaction etc., and the influencing factors of customer interaction, the positive effects of communication on tourism experience are analyzed. Secondly, aiming at the problems of communication between tourists in rural tourism, such as lack of topics, fewer encounters, and lack of environment, three elements are summarized to stimulate communication among tourists: events, characters, and environment. Finally, aiming at these three elements, this paper puts forward a design strategy for creating the three types of communication space — consciousness, occasionality, and spontaneity — and makes a case study of Baoshui Village. Result: It is concluded that stimulating communication among tourists is one of the new strategies to improve the quality of rural tourism and promote the development of rural tourism.
Purpose: Against the background of poor communication in rural tourism, this paper discusses the current situation and the problems of rural tourism. Research methods: Firstly, based on psychological theories, such as customer compatibility, service satisfaction etc., and the influencing factors of customer interaction, the positive effects of communication on tourism experience are analyzed. Secondly, aiming at the problems of communication between tourists in rural tourism, such as lack of topics, fewer encounters, and lack of environment, three elements are summarized to stimulate communication among tourists: events, characters, and environment. Finally, aiming at these three elements, this paper puts forward a design strategy for creating the three types of communication space — consciousness, occasionality, and spontaneity — and makes a case study of Baoshui Village. Result: It is concluded that stimulating communication among tourists is one of the new strategies to improve the quality of rural tourism and promote the development of rural tourism.
引文
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[2]张琳.乡土文化传承与现代乡村旅游发展耦合机制研究[J].南方建筑,2016(4):15-16.
[3]施济光,冯丹阳.寻找户外聚集空间——城市空间的交流缺失[D].沈阳:沈阳大学美术学院,2014.
[4]彭丹.游的精神文化史旅游体验研究新视角:旅游者互动的社会关系研究论[J].旅游学刊,2013(10):89-96.图10等待元素
[5]胡海霞.凝视,还是对话?——对游客凝视理论的反思[J].旅游学刊,2010(10):72-76.
[6]肖芸.论旅游与跨文化交流[D].四川:四川师范大学,2005.
[7]王素洁,刘海英.国外乡村旅游研究综述[J].旅游科学,2007(4):61-68.
[8]李加林,童亿勤,时媛媛,等.中国乡村旅游研究综述[J].宁波大学学报(人文科学版),2009(1):91-95.
[9]邹统钎.中国乡村旅游发展模式研究[J].旅游学刊,2005(3):63-68.
[10]王云才.现代乡村景观旅游规划设计[M].青岛:青岛出版社,2003:20-31.
[11]彭凤.对跨文化交流视角下的旅游开发模式探讨[J].华章,2013(19):21-22.
[12]泛华志达.国外乡村旅游的发展历程、模式和趋势[EB/OL].(2015-03-11).http://www.fanhua zhida.com/xiangcun/shiye-1540-1.html.
[13]王帅,伍进.国内外十年乡村旅游研究综述[J].现代商贸工业,2015(17):39-40.
[14]Crompton J L.Motivations for pleasure vacation[J].Ananals of Tourism Research,1979(6):421-423.
[15]Martin C L,Pranter CA.Compatibility management:customer to customer relationships in service Environments[J].Journal of Services marketing,1989(3):5-15.
[16]刘丹.旅游凝视:从福柯到厄里[J].旅游学刊,2007(6):7.
[17]闫静.旅行社团队游客间互动的影响因素极其与满意度的关系研究[D].西安:西北工业大学,2013.
[18]暴向平,张学波,庄立会,等.乡村旅游的本质思考[J].昆明大学学报,2007(2):20-21.
[19]雷平,施祖麟.我国国内旅游需求及影响因素研究[J];人文地理,2009(1):15-16.
[20]罗曼·雅柯布森.雅柯布森文集[M].湖南:湖南教育出版社,2001:262.
[21]万林潇谊,李柚澄,胡映东.农旅新模式初探——以农村小煤窑旅游改造设计为例[J].小城镇建设,2018(7):71-77.