我国媒体融合实践进展研究
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摘要
自从2014年8月18日中央提出媒体融合以来,我国媒体融合在顶层设计、传播效果、政策资金支持、融合途径、技术平台等方面取得了实质性进展,但是在融合理念、人才队伍、体制机制、融合路径等方面仍然存在不少问题,未来需要在互联网思维的指导下,向智媒体方向进行有机融合。对我国媒体融合的最新实践进行系统分析,在对传媒业未来发展趋势深刻洞察的基础上提出有针对性的建议。
This paper focuses on the progress, problems and feasible countermeasures of media Convergence practice in China. The innovation lies in the systematic analysis of the latest practices of media convergence in China, and on the basis of a deep insight into the future development trend of the media industry, it proposes targeted recommendations. This paper believes that China's media convergence has made substantial progress in top-level design, organizational structure integration, policy funding support,communication effects, convergence approaches, and technology platforms, but still exists in terms of convergence concepts, talent teams, institutional mechanisms, and convergence paths. There are a lot of problems. In the future, under the guidance of Internet thinking, we need to organically convergence with the direction of intellectual media.
This paper focuses on the progress, problems and feasible countermeasures of media Convergence practice in China. The innovation lies in the systematic analysis of the latest practices of media convergence in China, and on the basis of a deep insight into the future development trend of the media industry, it proposes targeted recommendations. This paper believes that China's media convergence has made substantial progress in top-level design, organizational structure integration, policy funding support,communication effects, convergence approaches, and technology platforms, but still exists in terms of convergence concepts, talent teams, institutional mechanisms, and convergence paths. There are a lot of problems. In the future, under the guidance of Internet thinking, we need to organically convergence with the direction of intellectual media.
引文
[1]习近平.关于推动传统媒体和新兴媒体融合发展的指导意见[EB/OL].http://media.people.com.cn/n/2014/0818/c120837-25489622.html,2014-08-18/2019-04-06.
[2]习近平.全国宣传思想工作会议上的讲话[EB/OL].http://www.gov.cn/xinwen/2018-08/22/content_5315723.htm,2018-08-22/2019-04-06.
[3][4]习近平.加快推动媒体融合发展构建全媒体传播格局[J].求是,2019(6).
[5]宋建武,乔羽.建设县级融媒体中心打造治国理政新平台[J].新闻战线,2018(23).
[6]郭全中.全程全息全员全效媒体创新探析[J].中国出版,2019(2).
[2]习近平.全国宣传思想工作会议上的讲话[EB/OL].http://www.gov.cn/xinwen/2018-08/22/content_5315723.htm,2018-08-22/2019-04-06.
[3][4]习近平.加快推动媒体融合发展构建全媒体传播格局[J].求是,2019(6).
[5]宋建武,乔羽.建设县级融媒体中心打造治国理政新平台[J].新闻战线,2018(23).
[6]郭全中.全程全息全员全效媒体创新探析[J].中国出版,2019(2).