关系和信任:电商主导下的农产品供应链研究
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摘要
关系和信任是聚合农产品供应链各主体和保持农产品供应链动态柔性能力的重要因素,特别是对于存在诸多原子式种养殖户的电商主导的农产品供应链而言,关系和信任更是保证其有效运转的基本前提。明晰农产品供应链关系和信任的内涵,厘清农产品供应链错综复杂的关系,在以关系和信任视角对电商主导的农产品供应链合理分类的基础上,围绕着提升电商竞争力、基于不同供需特征优化契约信任合作关系、基于长期专用资产投资优化能力信任合作关系、基于有效沟通优化善意信任合作关系和完善政府支持体系等,提出关系和信任的培育机制以及行之有效的发展对策,能极大充实供应链内部社会资本,有效提升供应链敏捷性和竞争力。
Relationship and trust are important factors for aggregating all the main bodies in agricultural product supply chain and maintaining its dynamic flexibility.It is especially true for the agricultural product supply chain with many atomic growers and farmers dominated by E-commerce enterprises,the relationship and trust is the basic premise to ensure its effective operation.Clearing the connotation of relationship and trust in agricultural product supply chain,clarifying the complicated relationship in agricultural product supply chain,and proposing the cultivation mechanism of relationship and trust and the effective development countermeasure can enrich the internal social capital of the supply chain and improve the agility and competitiveness of the supply chain effectively.We should focus on four points on the basis of classifying the agricultural products supply chain dominated by E-commerce enterprises from the perspective of relationship and trust scientifically and rationally,that is,promoting E-commerce enterprises' competitiveness,optimizing cooperative relationship in contract trust based on the different characteristics of supply and demand,optimizing cooperative relationship in ability trust based on long-term special assets,and optimizing cooperative relationship in goodwill trust and improving the system of government support based on effective communication.
Relationship and trust are important factors for aggregating all the main bodies in agricultural product supply chain and maintaining its dynamic flexibility.It is especially true for the agricultural product supply chain with many atomic growers and farmers dominated by E-commerce enterprises,the relationship and trust is the basic premise to ensure its effective operation.Clearing the connotation of relationship and trust in agricultural product supply chain,clarifying the complicated relationship in agricultural product supply chain,and proposing the cultivation mechanism of relationship and trust and the effective development countermeasure can enrich the internal social capital of the supply chain and improve the agility and competitiveness of the supply chain effectively.We should focus on four points on the basis of classifying the agricultural products supply chain dominated by E-commerce enterprises from the perspective of relationship and trust scientifically and rationally,that is,promoting E-commerce enterprises' competitiveness,optimizing cooperative relationship in contract trust based on the different characteristics of supply and demand,optimizing cooperative relationship in ability trust based on long-term special assets,and optimizing cooperative relationship in goodwill trust and improving the system of government support based on effective communication.
引文
(1)虽然从广义上来说,企业之间的信任也可以看作是一种关系,但是本研究认为信任代表的是一个企业对另外一个企业的相信程度。
(2)Drake M.J.,Schlachter J.T.,“A Virtue-Ethics Analysis of Supply Chain Collaboration”,Journal of Business Ethics,vol.82,no.4(2008),pp.851-864.
(3)Richey R.G.,Roath A.S.,Whipple J.M.,Fawcett S.E.,“Exploring a Governance Theory of Supply Chain Management:Barriers and Facilitators to Integration”,Journal of Business Logistics,vol.31,no.1(2010),pp.237-256.
(4)Fawcett S.E.,Jones S.L.,Fawcett A.M.,“Supply Chain Trust:The Catalyst for Collaborative Innovation”,Business Horizons,vol.55,no.2(2012),pp.163-178.
(5)Valk O.M.C.V.,Vos B.I.D.,“Family Ties,Preconceived Images and Trust:How Local Community Defines Market Collaboration in the Dutch Fish Chain”,Marine Policy,vol.71(2016),pp.175-183.
(6)Styles,Ambler,“The Future of Relational Research in International Marketing:Constructs and Conduits”,International Marketing Review,vol.17,no.6(2003),pp.492-508.
(7)张闯、夏春玉、梁守砚:《关系交换、治理机制与交易绩效:基于蔬菜流通渠道的比较案例研究》,《管理世界》2009年第8期。
(1)黄孝武:《企业间信任问题理论述评》,《经济学动态》2002年第10期。
(2)Sako M,Prices,Quality and Trust:Interfirm Relations in Britain and Japan,Cambridge,England:Cambridge University Press,1992.
(3)张贵磊、刘志学、马士华:《基于信任源构建供应链信任机制的二层模式》,《当代经济》2008年第1期。
(4)叶初升、孙永平:《信任问题经济学研究的最新进展与实践启示》,《国外社会科学》2005年第3期。
(5)王爱群、夏英:《合同关系与农业垂直一体化应用比较研究》,《农业经济问题》2006年第7期。
(1)Lee H,“Aligning Supply Chain Strategies with Product Uncertainties”,California Management Review,vol.44,no.31(2002),pp.5-119.
(1)汪旭晖、张其林:《电子商务破解生鲜农产品流通困局的内在机理---基于天猫生鲜与沱沱工社的双案例比较研究》,《中国软科学》2016年第2期。
(1)《李克强部署加快发展农村电商》,《黑龙江日报》2015年10月15日第4版。
(2)王胜、丁忠兵:《农产品电商生态系统---一个理论分析框架》,《中国农村观察》2015年第4期。
(2)Drake M.J.,Schlachter J.T.,“A Virtue-Ethics Analysis of Supply Chain Collaboration”,Journal of Business Ethics,vol.82,no.4(2008),pp.851-864.
(3)Richey R.G.,Roath A.S.,Whipple J.M.,Fawcett S.E.,“Exploring a Governance Theory of Supply Chain Management:Barriers and Facilitators to Integration”,Journal of Business Logistics,vol.31,no.1(2010),pp.237-256.
(4)Fawcett S.E.,Jones S.L.,Fawcett A.M.,“Supply Chain Trust:The Catalyst for Collaborative Innovation”,Business Horizons,vol.55,no.2(2012),pp.163-178.
(5)Valk O.M.C.V.,Vos B.I.D.,“Family Ties,Preconceived Images and Trust:How Local Community Defines Market Collaboration in the Dutch Fish Chain”,Marine Policy,vol.71(2016),pp.175-183.
(6)Styles,Ambler,“The Future of Relational Research in International Marketing:Constructs and Conduits”,International Marketing Review,vol.17,no.6(2003),pp.492-508.
(7)张闯、夏春玉、梁守砚:《关系交换、治理机制与交易绩效:基于蔬菜流通渠道的比较案例研究》,《管理世界》2009年第8期。
(1)黄孝武:《企业间信任问题理论述评》,《经济学动态》2002年第10期。
(2)Sako M,Prices,Quality and Trust:Interfirm Relations in Britain and Japan,Cambridge,England:Cambridge University Press,1992.
(3)张贵磊、刘志学、马士华:《基于信任源构建供应链信任机制的二层模式》,《当代经济》2008年第1期。
(4)叶初升、孙永平:《信任问题经济学研究的最新进展与实践启示》,《国外社会科学》2005年第3期。
(5)王爱群、夏英:《合同关系与农业垂直一体化应用比较研究》,《农业经济问题》2006年第7期。
(1)Lee H,“Aligning Supply Chain Strategies with Product Uncertainties”,California Management Review,vol.44,no.31(2002),pp.5-119.
(1)汪旭晖、张其林:《电子商务破解生鲜农产品流通困局的内在机理---基于天猫生鲜与沱沱工社的双案例比较研究》,《中国软科学》2016年第2期。
(1)《李克强部署加快发展农村电商》,《黑龙江日报》2015年10月15日第4版。
(2)王胜、丁忠兵:《农产品电商生态系统---一个理论分析框架》,《中国农村观察》2015年第4期。