“智媒化”语境中的新闻传播——对智能技术与新闻传播关系的思考
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摘要
智媒是由智能技术驱动,具有自我学习、自我进化机制的在线媒体产品,它具有算法化、数据化和在线化三个技术特质,三者间形成良性反馈闭环,是智媒成长的基本逻辑。新闻传播"智媒化"的基本内容主要包括新闻生产"人机协作"模式的迭代升级、渠道平台化扩张和精准化升维、万物媒介化和"人体终端化"。"智媒化"语境中的新闻传播生态趋于重构,内容版图扩张与新闻的价值嬗变、新闻分发的个性化趋势与传播格局分化、平台和媒体关系重组和权力结构突变等现象,使新闻传播面临"自我"迷失的尴尬境地。渠道建设重建反馈闭环、破解"黑箱"建立算法透明机制等或将是新闻传播实现"自我救赎"的重要路径。
Intelligent media is an online media product or service driven by intelligent technology with self-learning and self-evolution mechanism. It has three technical characteristics: algorithmic, digital and online. The positive feedback loop formed among the three is the basic logic for the growth of intelligent media. The basic contents of "intelligent media" of news communication mainly include the iteration and upgrading of "human-machine cooperation" mode of news production, the expansion of channel platform and the upgrading of precision dimension, as well as mediatization of everything and the "terminalization" of human body. In the context of intellectualized media, the news communication ecology tends to be reconstructed, the territory of contents being expanded and the value of news being evolved. In the meantime, news communication is faced with the embarrassing situation of self-loss: the individualized trend of news distribution and the differentiation of communication patterns; the restructuring of platform and media relations and the abrupt change of power structure and other phenomena. Therefore, the channel construction and reconstruction as well as feedback loop, breaking "black box" and establishing transparent algorithm mechanism may constitute important paths for news communication to realize "self-redemption".
Intelligent media is an online media product or service driven by intelligent technology with self-learning and self-evolution mechanism. It has three technical characteristics: algorithmic, digital and online. The positive feedback loop formed among the three is the basic logic for the growth of intelligent media. The basic contents of "intelligent media" of news communication mainly include the iteration and upgrading of "human-machine cooperation" mode of news production, the expansion of channel platform and the upgrading of precision dimension, as well as mediatization of everything and the "terminalization" of human body. In the context of intellectualized media, the news communication ecology tends to be reconstructed, the territory of contents being expanded and the value of news being evolved. In the meantime, news communication is faced with the embarrassing situation of self-loss: the individualized trend of news distribution and the differentiation of communication patterns; the restructuring of platform and media relations and the abrupt change of power structure and other phenomena. Therefore, the channel construction and reconstruction as well as feedback loop, breaking "black box" and establishing transparent algorithm mechanism may constitute important paths for news communication to realize "self-redemption".
引文
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[7]刘建明.对智能新闻若干问题的释疑[J].新闻爱好者,2017(11):53-58.
[8]张江莉.多边平台的产品市场界定:兼论搜索引擎的产品市场[J].竞争政策研究,2018(1):5-19.
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[16]全媒派.《纽约时报》实验室推全新方法论!拯救媒体业,先给新闻“编码”![EB/OL].[2015-11-05].https://news.qq.com/original/quanmeipai/xinwenbianma.html.
[17]彭兰.万物皆媒:新一轮技术驱动的泛媒化趋势[J].编辑之友,2016(3):5-10.
[18]腾讯科技.起底泄密丑闻背后的Cambridge Analytica[EB/OL].[2018-03-20].http://news.jstv.com/a/20180320/1521515549648.shtml.
[19]彭兰.未来传媒生态:消失的边界与重构的版图[J].现代传播,2017(1):8-29.
[20]Ghosh D,Scott B.Digitaldeceit:The Technologies Behind Precision Propaganda on the Internet[EB/OL].[2018-01-23].https://apo.org.au/node/130646.
[21]全媒派.平台VS媒体版“权力的游戏”:寡头垄断/导流大战/入口之争全景观察[EB/OL].[2017-12-04].http://www.sohu.com/a/208792948_355095.
[22]肖峰.论技术的社会形成[J].中国社会科学,2002(6):68-77.
[23]新华社.666!新华社客户端6.0上线,就问你这波6不6![EB/OL].[2019-02-23].http://news.hexun.com/2019-02-25/196283020.html.
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[25]全媒派.尼曼揭秘新闻业潮流综合征:迷恋技术呈现,叙事方法急需迭代[EB/OL].[2018-12-14].http://www.sino-manager.com/?p=111364.