平面设计中的传统美术传承与创新
|
摘要
目的探究传统美术在平面设计中的传承,创新平面设计路径。方法基于社会发展对传统美术的影响及作用,分析传统美术在当前的应用范围,并具体到平面设计中,探析传统美术融入其中的重要性,分别从传统美术在平面设计中的主要问题及其重要价值逐一展开,研究传统美术在构图、造型、色彩等方面给予平面设计的几点启示,接着结合标志设计、包装设计中的具体应用路径,总结传统美术在平面设计领域的传承与创新路径。结论传统美术并不是孤立存在的,其价值意义也不限于传统概念的延伸和发展,更是生生不息观念的传承及人类文化的宝贵记忆,因此将其置于平面设计中是市场的发展规律,也是一种正确的抉择,这样不仅能够为平面设计的创作注入新鲜血液,而且还能为自身创造更大的价值,实现更好的传承。
The paper aims to explore the inheritance of traditional fine art in graphic design, and innovate in the route of graphic design. Based on influences and actions of social development on the traditional fine art, the paper analyzed traditional fine arts in the current application scope to specified graphic design, discussed the importance of blending the traditional fine art. Respectively from main problem of traditional fine arts in graphic design and its important value,enlightenments of traditional fine art on graphic design in composition, modeling, color, etc. were given. Then combined with the specific application path of logo design, packaging design, the inheritance and innovation of traditional fine art in graphic design were summarized. Traditional art does not exist in isolation. Its value is not limited to extension and development of traditional concepts, but inheritance of endless ideas and the precious memory of human culture. So putting it in graphic design is required by the development law of market. It can not only inject fresh blood for the creation of graphic design, but also create great value for itself, to achieve better inheritance.
The paper aims to explore the inheritance of traditional fine art in graphic design, and innovate in the route of graphic design. Based on influences and actions of social development on the traditional fine art, the paper analyzed traditional fine arts in the current application scope to specified graphic design, discussed the importance of blending the traditional fine art. Respectively from main problem of traditional fine arts in graphic design and its important value,enlightenments of traditional fine art on graphic design in composition, modeling, color, etc. were given. Then combined with the specific application path of logo design, packaging design, the inheritance and innovation of traditional fine art in graphic design were summarized. Traditional art does not exist in isolation. Its value is not limited to extension and development of traditional concepts, but inheritance of endless ideas and the precious memory of human culture. So putting it in graphic design is required by the development law of market. It can not only inject fresh blood for the creation of graphic design, but also create great value for itself, to achieve better inheritance.
引文
[1]郭萌迪.浅谈民间美术对中国现代平面设计的影响[J].剑南文学:经典阅读,2013(8):185.GUO Meng-di.On the Influence of Folk Art on Modern Graphic Design in China[J].Jiannan Literature:Classic Reading,2013(8):185.
[2]赵晓莹.民间美术对现代设计的影响[J].都市家教月刊,2012(1):252-253.ZHAO Xiao-ying.The Influence of Folk Art on Modern Design[J].Metropolitan Education Monthly,2012(1):252-253.
[3]王硕,李霖波.浅谈民间美术在现代设计中的发展及问题[J].美术界,2016(4):72.WANG Shuo,LI Lin-bo.On the Development and Problems of Folk Art in Modern Design[J].Art World,2016(4):72.
[4]田媛.民间美术元素对现代平面设计的启示[J].戏剧之家,2014(14):129.TIAN Yuan.The Enlightenment of Folk Art Elements on Modern Graphic Design[J].Theatre House,2014(14):129.
[5]吴玥.从设计角度谈中国民间美术传承[J].美与时代(上),2007(10):84-88.WU Yue.On the Inheritance of Chinese Folk Art from the Perspective of Design[J].Beauty and the Times(I),2007(10):84-88.
[6]郭秋利.民间美术的手工文化特性[J].大舞台,2005(3):17-18.GUO Qiu-li.The Handmade Cultural Characteristics of Folk Art[J].Big stage,2005(3):17-18.
[7]王若鸿.浅谈民间美术对现代平面设计的启示意义[J].美术大观,2010(7):114-115.WANG Ruo-hong.On the Enlightenment Significance of Folk Art to Modern Graphic Design[J].Art Center,2010(7):114-115.
[8]郭城.探析平面设计中传统元素运用研究[J].现代装饰(理论),2015(5):98.GUO Cheng.Exploring the Application of Traditional Elements in Graphic Design[J].Modern Decor(Theoretical),2015(5):98.
[9]徐兴楠.民间美术在标志设计中的传承[J].新课程研究(中旬刊),2009(5):21-22.XU Xing-nan.The Inheritance of Folk Art in Logo Design[J].New Curriculum Research(Middle),2009(5):21-22.
[10]杨书艳.中国传统美术色彩在包装设计中的应用[J].大观,2016(7):84.YANG Shu-yan.The Application of Chinese Traditional Art Color in Packaging Design[J].Grand View,2016(7):84.
[11]林卫英.现代包装设计中中国传统美术色彩的应用[J].美术界,2016,29(7):73.LIN Wei-ying.Application of Chinese Traditional Art Color in Modern Packaging Design[J].Art Center,2016,29(7):73.
[12]张巍译.现代包装设计中关于中国传统图形的应用[J].价值工程,2011,30(25):297.ZHANG Wei-yi.Application of Traditional Chinese Graphics in Modern Packaging Design[J].Value Engineering,2011,30(25):297.
[13]李云飞.论平面设计中剪纸元素的有效运用[J].艺术教育,2016(1):244-245.LI Yun-fei.On the Effective Use of Paper-cut Elements in Graphic Design[J].Art Education,2016(1):244-245.
[2]赵晓莹.民间美术对现代设计的影响[J].都市家教月刊,2012(1):252-253.ZHAO Xiao-ying.The Influence of Folk Art on Modern Design[J].Metropolitan Education Monthly,2012(1):252-253.
[3]王硕,李霖波.浅谈民间美术在现代设计中的发展及问题[J].美术界,2016(4):72.WANG Shuo,LI Lin-bo.On the Development and Problems of Folk Art in Modern Design[J].Art World,2016(4):72.
[4]田媛.民间美术元素对现代平面设计的启示[J].戏剧之家,2014(14):129.TIAN Yuan.The Enlightenment of Folk Art Elements on Modern Graphic Design[J].Theatre House,2014(14):129.
[5]吴玥.从设计角度谈中国民间美术传承[J].美与时代(上),2007(10):84-88.WU Yue.On the Inheritance of Chinese Folk Art from the Perspective of Design[J].Beauty and the Times(I),2007(10):84-88.
[6]郭秋利.民间美术的手工文化特性[J].大舞台,2005(3):17-18.GUO Qiu-li.The Handmade Cultural Characteristics of Folk Art[J].Big stage,2005(3):17-18.
[7]王若鸿.浅谈民间美术对现代平面设计的启示意义[J].美术大观,2010(7):114-115.WANG Ruo-hong.On the Enlightenment Significance of Folk Art to Modern Graphic Design[J].Art Center,2010(7):114-115.
[8]郭城.探析平面设计中传统元素运用研究[J].现代装饰(理论),2015(5):98.GUO Cheng.Exploring the Application of Traditional Elements in Graphic Design[J].Modern Decor(Theoretical),2015(5):98.
[9]徐兴楠.民间美术在标志设计中的传承[J].新课程研究(中旬刊),2009(5):21-22.XU Xing-nan.The Inheritance of Folk Art in Logo Design[J].New Curriculum Research(Middle),2009(5):21-22.
[10]杨书艳.中国传统美术色彩在包装设计中的应用[J].大观,2016(7):84.YANG Shu-yan.The Application of Chinese Traditional Art Color in Packaging Design[J].Grand View,2016(7):84.
[11]林卫英.现代包装设计中中国传统美术色彩的应用[J].美术界,2016,29(7):73.LIN Wei-ying.Application of Chinese Traditional Art Color in Modern Packaging Design[J].Art Center,2016,29(7):73.
[12]张巍译.现代包装设计中关于中国传统图形的应用[J].价值工程,2011,30(25):297.ZHANG Wei-yi.Application of Traditional Chinese Graphics in Modern Packaging Design[J].Value Engineering,2011,30(25):297.
[13]李云飞.论平面设计中剪纸元素的有效运用[J].艺术教育,2016(1):244-245.LI Yun-fei.On the Effective Use of Paper-cut Elements in Graphic Design[J].Art Education,2016(1):244-245.