摘要
日本的无印良品具有丰富的设计研究价值,体现了大和民族的生存智慧。本文通过选材、造型、色彩、设计细节四个方面来分析其产品,以挖掘其品牌的设计思想与中国古代的造物智慧二者的共通之处。通过对比发现,无印良品的自然、绿色的选材原则与中国"天人合一"的思想不谋而合;其极简主义的造型思想与中国"文质论"不约而同;其朴素、自然、空寂的色彩与中国禅的美学异曲同工;其人性化的设计细节与以人为本的设计智慧殊途同归。
MUJI, a Japanese brand, offers abundant research value. MUJI embodies the survival wisdom of Japanese. This paper analyses the product of MUJI through four aspects of material, model, color and design details, and aims to understand the similarity of the ideas in MUJI and creation wisdom of traditional China. By comparison, we can find that there are many similarities between the wisdom of Japanese and Chinese. They are natural, environmental material selection principle and the union of heaven and human, minimalism and the theories of form and content, plain, natural, emptiness color and Zen Aesthetics, humanized design details and people-oriented design wisdom.
引文
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