贵阳市城市居民能源购买行为影响因素研究
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摘要
对贵阳市城市居民展开问卷调查,从中选取3001位受访居民为研究样本,利用SPSS中的相关、分步多元回归分析来研究情境因素与个人心理因素对贵阳市城市居民能源购买行为的影响。结果显示:社会规范、环境责任感和环境态度是影响城市居民购买行为的主要因素,其次还有宣传教育、技术成熟度与经济成本。最后,为引导城市居民合理消费行为提出相应的对策与建议。
A questionnaire survey was conducted among urban residents in Guiyang,and 3001 residents surveyed were selected as research samples.The relevant and step-by-step multiple regression analysis in SPSS was used to study the influence of situational factors and individual psychological factors on the energy purchase behavior of urban residents in Guiyang.The results show that social norms,environmental responsibility and environmental attitudes are the main factors affecting the purchasing behavior of urban residents,followed by publicity and education,technology maturity and economic costs.Finally,it proposes corresponding countermeasures and suggestions for guiding the reasonable consumption behavior of urban residents.
A questionnaire survey was conducted among urban residents in Guiyang,and 3001 residents surveyed were selected as research samples.The relevant and step-by-step multiple regression analysis in SPSS was used to study the influence of situational factors and individual psychological factors on the energy purchase behavior of urban residents in Guiyang.The results show that social norms,environmental responsibility and environmental attitudes are the main factors affecting the purchasing behavior of urban residents,followed by publicity and education,technology maturity and economic costs.Finally,it proposes corresponding countermeasures and suggestions for guiding the reasonable consumption behavior of urban residents.
引文
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[2]孙岩,刘富俊.城市居民能源购买行为影响因素的实证研究[J].生态经济,2013,29(10):65-67,76.
[3]王建明,贺爱忠.消费者低碳消费行为的心理归因和政策干预路径:一个基于扎根理论的探索性研究[J].南开管理评论,2011,14(4):80-89,99.
[4]Sardianou E.Household Energy Conservation Patterns:Evidence from Greece[EB/OL].http://www2.se.ac.uk/european Institute/research/hellenic Observatory/pdf/2nd_Symposium/Eleni_Sardianou_paper.pdf.
[5]Barr S,Gilg A W,Ford N.The household energy gap:examining the divide between habitual-and purchaserelated conservation behaviours[J].Energy Policy,2005,33(11):1425-1444.
[6]陈利顺.城市居民能源消费行为研究[D].大连:大连理工大学,2009.
[7]Hansla A,Gamble A,Juliusson A,et al.Psychological determinants of attitude towards and willingness to pay for green electricity[J].Energy Policy,2008,36(2):768-774.
[8]Tanner C,W9lfing Kast S.Promoting sustainable consumption:Determinants of green purchases by Swiss consumers[J].Psychology&Marketing,2003,20(10):883-902.
[9]Brandon G,Lewis A.Reducing household energy consumption:A qualitative and quantitative field study[J].Journal of Environmental Psychology,1999,19(1):75-85.
[10]芈凌云.城市居民低碳化能源消费行为及政策引导研究[D].徐州:中国矿业大学,2011.
[11]王志强,朱悦华.我国只能承受有限目标的能源需求:有限能源理性消费-访中国石油大学(北京)葛家理教授[N].市场报.2006-04-10(14).