图书馆服务创新中的推广活动
|
摘要
图书馆阅读推广受国际社会和我国社会各界倡导全民阅读活动的影响,同时也是图书馆应对信息环境挑战而开展服务创新的产物。图书馆服务创新已经从自发行为发展为需要进行顶层设计的管理领域。国际图书馆界更多地使用推广活动(program)表述我国的阅读推广。推广活动带来的理论问题包括:(1)如何构建与图书馆学理论体系相适应的推广活动理论体系?(2)推广活动的支撑理论是什么?(3)采用推广活动还是阅读推广的术语?(4)推广活动的理论基础是什么?
Library reading promotion is influenced by the advocacy of universal reading activities by the international community and all walks of life in China. It is also the product of Library Service Innovation in response to the challenges of the information environment.Library service innovation has evolved from self-issuance to management that requires top-level design. The international library community has used more promotional programs to express reading promotion in China. Theoretic issues arising from promotional activities include:(1) How to construct a theoretical system of promotion activities that is compatible with the theoretical system of library science?(2) What is the supporting theory of promotion activities?(3) Do you use promotional activities or read promotional terms?(4) What is the theoretical basis of the promotion?
Library reading promotion is influenced by the advocacy of universal reading activities by the international community and all walks of life in China. It is also the product of Library Service Innovation in response to the challenges of the information environment.Library service innovation has evolved from self-issuance to management that requires top-level design. The international library community has used more promotional programs to express reading promotion in China. Theoretic issues arising from promotional activities include:(1) How to construct a theoretical system of promotion activities that is compatible with the theoretical system of library science?(2) What is the supporting theory of promotion activities?(3) Do you use promotional activities or read promotional terms?(4) What is the theoretical basis of the promotion?
引文
[1]范并思.阅读推广与图书馆学:基础理论问题分析[J].中国图书馆学报,2014,40(5):4-13.
[2] LOC. International Book and Reading Activities Expand[EB/OL].[2018-07-31]. https://www. loc. gov/loc/lcib/9802/cfb.html.
[3] Major report on libraries’ future slammed as overoptimistic[EB/OL].[2018-07-31] https://www.theguardian. com/books/2017/may/02/major-report-onlibraries-future-slammed-as-over-optimistic.
[4]Libraries lose a quarter of staff as hundreds close[EB/OL].[2018-07-31]. http://www.bbc.com/news/uk-england-35707956.
[5] Deiss K. Innovation and Strategy:Risk and Choice in Shaping User-Centered Libraries[J]. Library Trends,2004,53(1):17.
[6]Anthony A. Innovation in Public Libraries[EB/OL].[2018-07-31]. http://publiclibrariesonline. org/2014/02/innovation-in-public-libraries/.
[7]吴建中.新常态新指标新方向(2012中国图书馆年会主旨报告)[J].图书馆杂志,2012(12):2-6.
[8]第六次全国县级以上公共图书馆评估标准细则[DB/OL].[2018-07-31]. https://www. mct. gov. cn/whzx/bnsj/ggwhs/201708/W020170818369371453375.doc.
[9] ALA. Quotable Facts About America’s Libraries[DB/OL][2017-11-15]. http://www. ala. org/offices/sites/ala. org.offices/files/content/quotable%20facts.2017.downloadable.pdf.
[10]IMLS. Public Libraries in the United States:FISCAL YEAR2015[DB/OL].[2018-07-31]. https://www.imls.gov/sites/default/files/publications/documents/plsfy2015.pdf.
[11] Ian Reid. The 2017 Public Library Data Service Report:Characteristics and Trends[EB/OL].[2018-07-31].http://publiclibrariesonline.org/2017/12/the-2017-publiclibrary-data-service-report-characteristics-and-trends/.
[12]IFLA. IFLA School Library Guidelines[DB/OL].[2018-07-31]. https://www. ifla. org/files/assets/school-librariesresource-centers/publications/ifla-school-libraryguidelines.pdf.
[2] LOC. International Book and Reading Activities Expand[EB/OL].[2018-07-31]. https://www. loc. gov/loc/lcib/9802/cfb.html.
[3] Major report on libraries’ future slammed as overoptimistic[EB/OL].[2018-07-31] https://www.theguardian. com/books/2017/may/02/major-report-onlibraries-future-slammed-as-over-optimistic.
[4]Libraries lose a quarter of staff as hundreds close[EB/OL].[2018-07-31]. http://www.bbc.com/news/uk-england-35707956.
[5] Deiss K. Innovation and Strategy:Risk and Choice in Shaping User-Centered Libraries[J]. Library Trends,2004,53(1):17.
[6]Anthony A. Innovation in Public Libraries[EB/OL].[2018-07-31]. http://publiclibrariesonline. org/2014/02/innovation-in-public-libraries/.
[7]吴建中.新常态新指标新方向(2012中国图书馆年会主旨报告)[J].图书馆杂志,2012(12):2-6.
[8]第六次全国县级以上公共图书馆评估标准细则[DB/OL].[2018-07-31]. https://www. mct. gov. cn/whzx/bnsj/ggwhs/201708/W020170818369371453375.doc.
[9] ALA. Quotable Facts About America’s Libraries[DB/OL][2017-11-15]. http://www. ala. org/offices/sites/ala. org.offices/files/content/quotable%20facts.2017.downloadable.pdf.
[10]IMLS. Public Libraries in the United States:FISCAL YEAR2015[DB/OL].[2018-07-31]. https://www.imls.gov/sites/default/files/publications/documents/plsfy2015.pdf.
[11] Ian Reid. The 2017 Public Library Data Service Report:Characteristics and Trends[EB/OL].[2018-07-31].http://publiclibrariesonline.org/2017/12/the-2017-publiclibrary-data-service-report-characteristics-and-trends/.
[12]IFLA. IFLA School Library Guidelines[DB/OL].[2018-07-31]. https://www. ifla. org/files/assets/school-librariesresource-centers/publications/ifla-school-libraryguidelines.pdf.