中国葡萄酒产业特点及竞争策略
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摘要
我国葡萄酒产业经历了近十年的快速增长,现已进入理性调整期。2012年之后,葡萄酒产量在114万千升上下浮动,目前依然没有走出调整期,而国内葡萄酒市场消费量每年呈递增趋势,消费量与产量之差约为60万千升,即每年约有60万千升的葡萄酒通过进口补充,所以,国内葡萄酒产业面临着极大的冲击和竞争压力,引起了行业相关部门的高度重视。基于此,本文对我国葡萄酒产业生命周期、葡萄酒产品以及葡萄酒文化等主要特点进行剖析,认为通过创新葡萄酒生产技术与产品种类,完善葡萄酒产业集群建设等产业链关键环节,开展葡萄酒知识、文化普及和人才体系建设等措施来提高中国葡萄酒产业核心竞争力。
China's wine industry has experienced a decade of rapid growth and has entered a period of rational adjustment. After 2012, the wine production in 1.14 million litres of floating up and down, which is still not out of adjustment, and domestic consumption of wine market increasing trend every year, the difference between the consumption and production of about 600 000 liters, namely each year about 600 000 liters of wine by importing, so, the domestic wine industry is facing huge impact and competition pressure, caused the industry attaches great importance to the relevant departments. Based on this, this article analyzed the characteristics of wine culture, product life cycle in our industry, etc, through the innovation of wine production technology and product variety, improved wine industry cluster development such as the key points of the industrial chain, to carry out the wine knowledge, culture popularization and development of the talent system and other measures to improve China's wine industry core competitiveness
China's wine industry has experienced a decade of rapid growth and has entered a period of rational adjustment. After 2012, the wine production in 1.14 million litres of floating up and down, which is still not out of adjustment, and domestic consumption of wine market increasing trend every year, the difference between the consumption and production of about 600 000 liters, namely each year about 600 000 liters of wine by importing, so, the domestic wine industry is facing huge impact and competition pressure, caused the industry attaches great importance to the relevant departments. Based on this, this article analyzed the characteristics of wine culture, product life cycle in our industry, etc, through the innovation of wine production technology and product variety, improved wine industry cluster development such as the key points of the industrial chain, to carry out the wine knowledge, culture popularization and development of the talent system and other measures to improve China's wine industry core competitiveness
引文
[1]亓桂梅,李梓琳,梅军霞.世界葡萄酒三大生产国的产业概况及对比分析[J].中外葡萄与葡萄酒,2016(1):47-51.
[2]李华,李甲贵,杨和财.改革开放30年中国葡萄与葡萄酒产业发展回顾[J].现代食品科技,2009,25(4):341-347.
[3]何瑜.中国葡萄酒产业竞争力研究[D].西北农林科技大学,2014.
[4]章家清,朱艳.中国葡萄酒产业国际竞争力实证研究[J].国际商务(对外经济贸易大学学报),2013(6):31-39.
[5]陈强强,赵丹玉,杨清,等.中国葡萄酒产业生命周期判别与峰值[J].干旱区地理(汉文版),2017,40(4):866-874.
[6]闫瑜.中国葡萄酒产业国际竞争力分析[D].中国海洋大学,2011.
[7]李华,王华.现代科学对传统葡萄酒产业发展的推动作用[J].科技导报,2017,35(21):139-140.
[8]李甲贵.我国葡萄酒产品差异化策略研究[D].西北农林科技大学,2004.
[9]蒋玉梅.国内外葡萄酒产业发展及人力资源培养现状对比分析[J].开发研究,2016(5):9-15.
[10]张庆田,韩真,李秀杰,等.我国酿酒葡萄文献研究态势分析[J].中外葡萄与葡萄酒,2017(5):72-74.
[11]王海波,王宝亮,王孝娣,等.我国葡萄产业现状与存在问题及发展对策[J].中国果树,2010(6):69-71.
[12]王亚钦,许建军,石英,等.设立葡萄酒农残限量的必要性和可行性分析[J].中外葡萄与葡萄酒,2011(3):76-80.
[13]贝卡.中格两国葡萄酒产业发展战略研究[D].天津大学,2008.
[14]李剑,杨雪莲.国内外葡萄酒发展概况及新趋势[J].绿色科技,2017(8):236-237.
[15]李华,王华.论中国葡萄酒产业的生态文明建设[J].中外葡萄与葡萄酒,2016(1):52-55.
[16]张红梅,曹晶晶.中国葡萄酒产业的现状和趋势及可持续发展对策[J].农业现代化研究,2014,35(2):183-187.
[17]刘世松.中国当代葡萄酒产业发展阶段研究[J].酿酒,2015(3):5-9.
[18]韩永奇.中国葡萄酒产业形势展望及政策取向[J].河北经贸大学学报(综合版),2016(3):82-86.
[19]柳聪聪,李帅晓,陈强强,等.基于创新驱动战略的河西葡萄酒产业转型升级研究[J].甘肃科技,2015,31(22):3-8.
[20]董兴全,亓桂梅.保加利亚葡萄酒发展史及产区与品种介[J].中外葡萄与葡萄酒,2017(1):67-70.
[21]宫磊,王福成,吴新颖,等.蓬莱产区气候条件分析及其酿酒葡萄适应性评价[J].中外葡萄与葡萄酒,2017(5):37-41.
[22]王蕾,李华,王华.中国葡萄气候区划Ⅱ:酿酒葡萄品种区域化[J].科学通报,2017(14):1539-1554.
[23]WANG X Q,XIE X L,CHEN N,et al.Study on current status and climatic characteristics of wine regions in China[J].Vitis,2018,57(1):9-16.
[24]亓桂梅,刘俊,李敬川.意大利葡萄酒产业概况及启示[J].中外葡萄与葡萄酒,2017(6):60-65.
[25]赵丹玉,陈强强.河西走廊葡萄酒产业转型升级的困境分析[J].甘肃科技,2016,32(14):12-16.
[26]贺晋瑜,聂磊云,陶玲,等.山西省葡萄酒产业发展现状及可持续发展研究[J].农学学报,2017,7(8):97-100.
[27]米尔顿·科特勒,冯澍.中国葡萄酒业的文化道路[J].成功营销,2004(10):56-57.
[28]万伟成.中华酒文化的内涵、形态及其趋势特征初探[J].酿酒科技,2007(9):104-108
[29]李换梅,王华,李甲贵.解读澳大利亚巴罗萨葡萄酒产区[J].中外葡萄与葡萄酒,2016(3):57-59.
[30]PORTER M E.Clusters and new economics of competition[J].Harvard Business Review,1998,76(6):77-90.
[31]马秀蕊,乔娟.中国葡萄酒产业的集群式发展:现状、测度与评价[J].技术经济,2009,28(5):41-46.
[32]管雪强,王恒振,孙玉霞,等.中国葡萄品种资源概况[J].落叶果树,2014,46(1):1-7.
[33]于清琴,张颖超,陈万钧,等.葡萄酒生产过程中的氧化与预防措施[J].中外葡萄与葡萄酒,2017(3):73-75.
[34]CORSI A M,MARINELLI N,SOTTINI V A.Italian wines and Asian markets:opportunities and threats under new policy scenarios and competitive dynamics[C].Australian Agricultural and Resource Economics Society,2010.
[35]CAMILLO A A.A strategic investigation of the determinants of wine consumption in China[J].Social Science Electronic Publishing,2012,24(1):68-92.
[36]王虹元,丁俊伟.通化市葡萄酒产业发展对策研究[J].乡村科技,2017(25):30-31.
[37]姜建福,樊秀彩,张颖,等.中国葡萄品种选育的成就与可持续发展建议[J].中外葡萄与葡萄酒,2018(1):60-67.
[38]石雪晖,杨国顺,倪建军,等.刺葡萄新类型水晶刺葡萄的生物学性状研究[J].中外葡萄与葡萄酒,2008(5):22-24.
[39]范培格,黎盛臣,杨美容,等.优质晚熟制汁葡萄新品种‘北丰’[J].园艺学报,2007,34(2):527.
[2]李华,李甲贵,杨和财.改革开放30年中国葡萄与葡萄酒产业发展回顾[J].现代食品科技,2009,25(4):341-347.
[3]何瑜.中国葡萄酒产业竞争力研究[D].西北农林科技大学,2014.
[4]章家清,朱艳.中国葡萄酒产业国际竞争力实证研究[J].国际商务(对外经济贸易大学学报),2013(6):31-39.
[5]陈强强,赵丹玉,杨清,等.中国葡萄酒产业生命周期判别与峰值[J].干旱区地理(汉文版),2017,40(4):866-874.
[6]闫瑜.中国葡萄酒产业国际竞争力分析[D].中国海洋大学,2011.
[7]李华,王华.现代科学对传统葡萄酒产业发展的推动作用[J].科技导报,2017,35(21):139-140.
[8]李甲贵.我国葡萄酒产品差异化策略研究[D].西北农林科技大学,2004.
[9]蒋玉梅.国内外葡萄酒产业发展及人力资源培养现状对比分析[J].开发研究,2016(5):9-15.
[10]张庆田,韩真,李秀杰,等.我国酿酒葡萄文献研究态势分析[J].中外葡萄与葡萄酒,2017(5):72-74.
[11]王海波,王宝亮,王孝娣,等.我国葡萄产业现状与存在问题及发展对策[J].中国果树,2010(6):69-71.
[12]王亚钦,许建军,石英,等.设立葡萄酒农残限量的必要性和可行性分析[J].中外葡萄与葡萄酒,2011(3):76-80.
[13]贝卡.中格两国葡萄酒产业发展战略研究[D].天津大学,2008.
[14]李剑,杨雪莲.国内外葡萄酒发展概况及新趋势[J].绿色科技,2017(8):236-237.
[15]李华,王华.论中国葡萄酒产业的生态文明建设[J].中外葡萄与葡萄酒,2016(1):52-55.
[16]张红梅,曹晶晶.中国葡萄酒产业的现状和趋势及可持续发展对策[J].农业现代化研究,2014,35(2):183-187.
[17]刘世松.中国当代葡萄酒产业发展阶段研究[J].酿酒,2015(3):5-9.
[18]韩永奇.中国葡萄酒产业形势展望及政策取向[J].河北经贸大学学报(综合版),2016(3):82-86.
[19]柳聪聪,李帅晓,陈强强,等.基于创新驱动战略的河西葡萄酒产业转型升级研究[J].甘肃科技,2015,31(22):3-8.
[20]董兴全,亓桂梅.保加利亚葡萄酒发展史及产区与品种介[J].中外葡萄与葡萄酒,2017(1):67-70.
[21]宫磊,王福成,吴新颖,等.蓬莱产区气候条件分析及其酿酒葡萄适应性评价[J].中外葡萄与葡萄酒,2017(5):37-41.
[22]王蕾,李华,王华.中国葡萄气候区划Ⅱ:酿酒葡萄品种区域化[J].科学通报,2017(14):1539-1554.
[23]WANG X Q,XIE X L,CHEN N,et al.Study on current status and climatic characteristics of wine regions in China[J].Vitis,2018,57(1):9-16.
[24]亓桂梅,刘俊,李敬川.意大利葡萄酒产业概况及启示[J].中外葡萄与葡萄酒,2017(6):60-65.
[25]赵丹玉,陈强强.河西走廊葡萄酒产业转型升级的困境分析[J].甘肃科技,2016,32(14):12-16.
[26]贺晋瑜,聂磊云,陶玲,等.山西省葡萄酒产业发展现状及可持续发展研究[J].农学学报,2017,7(8):97-100.
[27]米尔顿·科特勒,冯澍.中国葡萄酒业的文化道路[J].成功营销,2004(10):56-57.
[28]万伟成.中华酒文化的内涵、形态及其趋势特征初探[J].酿酒科技,2007(9):104-108
[29]李换梅,王华,李甲贵.解读澳大利亚巴罗萨葡萄酒产区[J].中外葡萄与葡萄酒,2016(3):57-59.
[30]PORTER M E.Clusters and new economics of competition[J].Harvard Business Review,1998,76(6):77-90.
[31]马秀蕊,乔娟.中国葡萄酒产业的集群式发展:现状、测度与评价[J].技术经济,2009,28(5):41-46.
[32]管雪强,王恒振,孙玉霞,等.中国葡萄品种资源概况[J].落叶果树,2014,46(1):1-7.
[33]于清琴,张颖超,陈万钧,等.葡萄酒生产过程中的氧化与预防措施[J].中外葡萄与葡萄酒,2017(3):73-75.
[34]CORSI A M,MARINELLI N,SOTTINI V A.Italian wines and Asian markets:opportunities and threats under new policy scenarios and competitive dynamics[C].Australian Agricultural and Resource Economics Society,2010.
[35]CAMILLO A A.A strategic investigation of the determinants of wine consumption in China[J].Social Science Electronic Publishing,2012,24(1):68-92.
[36]王虹元,丁俊伟.通化市葡萄酒产业发展对策研究[J].乡村科技,2017(25):30-31.
[37]姜建福,樊秀彩,张颖,等.中国葡萄品种选育的成就与可持续发展建议[J].中外葡萄与葡萄酒,2018(1):60-67.
[38]石雪晖,杨国顺,倪建军,等.刺葡萄新类型水晶刺葡萄的生物学性状研究[J].中外葡萄与葡萄酒,2008(5):22-24.
[39]范培格,黎盛臣,杨美容,等.优质晚熟制汁葡萄新品种‘北丰’[J].园艺学报,2007,34(2):527.