不同领型男式衬衫的感性评价
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摘要
为了解不同领型男式衬衫对消费者在产品感性认知方面的影响,以20~45岁男性为目标人群,通过问卷调查,选择9款不同领型衬衫进行感性评价.然后采用感性工学的方法,对数据进行均值分析、因子分析、多元线性回归分析.得出影响衬衫感性评价的5个因素为:领的类型、后领座高度、领的长度、领尖之间的角度和领尖形状.根据这5个因素的不同,采用线性回归分析,得到3个感性因子的感性评价模型,用于预测男式衬衫的感性评价.
To understand the influence of shirts with different collar shapes on consumers′perception of products,taking Chinese men ranging in age from 20 to 45 as the target group,nine different men′s shirts with different collar shapes are selected for perceptual evaluation through questionnaires.Then,the Kansei engineering method is used and the data are analyzed by means of mean analysis,factor analysis and multiple linear regression analysis.Through analysis,the following five factors affecting the sensory evaluation of the shirt are obtained,namely the shape of collar,the collar height,the length of the collar,the angle between the neckline and the shape of collar point.According to the difference of these five factors,the perceptual evaluation model of three perceptual factors is obtained by using linear regression analysis,for predicting the perceptual evaluation of men′s shirts.
To understand the influence of shirts with different collar shapes on consumers′perception of products,taking Chinese men ranging in age from 20 to 45 as the target group,nine different men′s shirts with different collar shapes are selected for perceptual evaluation through questionnaires.Then,the Kansei engineering method is used and the data are analyzed by means of mean analysis,factor analysis and multiple linear regression analysis.Through analysis,the following five factors affecting the sensory evaluation of the shirt are obtained,namely the shape of collar,the collar height,the length of the collar,the angle between the neckline and the shape of collar point.According to the difference of these five factors,the perceptual evaluation model of three perceptual factors is obtained by using linear regression analysis,for predicting the perceptual evaluation of men′s shirts.
引文
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[13]徐则勤.男衬衫款型与号型规格及下摆样式的配伍[J].上海纺织科技,2011,39(6):25-26.XU Z Q.The male shirt is matched with the size and style of the model[J].Shanghai Textile Science&Technology,2011,39(6):25-26.(in Chinese)
[14]黄俊敏,李响,孙莉,等.基于感性工学的男式衬衫风格量化研究[J].辽宁工程技术大学学报(社会科学版),2016,18(6):953-960.HUANG J M,LI X,SUN L,et al.Quantitative research on men′s shirt style based on kansei engineering[J].Journal of Liaoning Technical University(Social Science Edition),2016,18(6):953-960.(in Chinese)
[15]董心怡.男式衬衣衣领造型对整体风格变化的影响研究[D].天津:天津工业大学,2017:29-36.DONG X Y.The influence of collar shape on the change of overall style of men′s shirts[D].Tianjin:Tianjin Polytechnic University,2017:29-36.(in Chinese)
[16]李炜.基于情感语义的服装推荐系统研究与实现[D].上海:东华大学,2013:31-46.LI W.Research and implementation of clothing recommendation system based on emotion semantics[D].Shanghai:Donghua University,2013:31-46.(in Chinese)
[17]薛艳慧.基于THE DRESS CODE的衬衫定制系统研究[D].北京:北京服装学院,2015:120-143.XUE Y H.The dress shirt customization′s system research based on the dress code[D].Beijing:Beijing Institute of Fashion Technology,2015:120-143.(in Chinese)
[18]李春鹤,刘雁.感性工学及其在服装风格评定中的应用[J].天津纺织科技,2012(2):28-30.LI C H,LIU Y.Kansei engineering and its application in fashion evaluation[J].Tianjin Textile Science&Technology,2012(2):28-30.(in Chinese)
[19]王晓丽.男衬衫样板设计系统实验研究[D].上海:东华大学,2016:5-29.WANG X L.Research of men′s shirt pattern design system[D].Shanghai:Donghua University,2016:5-29.(in Chinese)
[20]郭冰洁,薛媛.旗袍领型与开襟的感性评价[J].西安工程大学学报,2017,31(3):338-344.GUO B J,XUE Y.Emotional evaluation of Cheongsam′s collar shapes and open fronts[J].Journal of Xi′an Polytechnic University,2017,31(3):338-344.(in Chinese)
[2]崔倩倩,全景.男装衬衫的经典品味[J].消费指南,2007(20):41-43.CUI Q Q,QUAN J.Classic taste for men′s shirts[J].Consumer Guide,2007(20):41-43.(in Chinese)
[3]陈政涵.男衬衫的领型设计[J].轻纺工业与技术,2012,41(6):81-82.CHEN Z H.Collar design of men′s shirts[J].Journal of Textile Industry and Technology,2012,41(6):81-82.(in Chinese)
[4]江雅芬.真丝交织男士衬衫面料的试制及性能研究[D].杭州:浙江理工大学,2012:10-24.JIANG Y F.Trial-manufacture and performance research of men′s shirt in silk-mixed fabric[D].Hangzhou:Zhejiang Sci-Tech University,2012:10-24.(in Chinese)
[5]胡少营,徐溪楠,张龙琳.基于因子分析法的衬衫面料性能整体评价[J].丝绸,2016,53(8):35-38.HU S Y,XU X N,ZHANG L L.Comprehensive assessment of shirt fabrics based on factor analysis[J].Journal of Silk,2016,53(8):35-38.(in Chinese)
[6]余张君,杨子田,邵春燕.全棉衬衫面料的性能分析和风格预测[J].北京服装学院学报(自然科学版),2016,36(4):32-40.YU Z J,YANG Z T,SHAO C Y.The performance analysis and style forecast of cotton fabric for shirt[J].Journal of Beijing Institute of Clothing Technology(Natural Science Edition),2016,36(4):32-40.(in Chinese)
[7]陆洋.佩斯利纹样在男士衬衫设计中的创新[J].南通职业大学学报,2016,30(4):45-49.LU Y.Innovation of paisle pattern in designing men′s shirts[J].Journal of Nantong Vocational University,2016,30(4):45-49.(in Chinese)
[8]曹叶青,钱晓农,张宁,等.淮阳泥泥狗艺术形式在男衬衫图案设计中的应用[J].纺织学报,2016,37(9):111-116.CAO Y Q,QIAN X N,ZHANG N,et al.Application of Huaiyang clay dog art form in pattern design of men′s shirt[J].Journal of Textile Research,2016,37(9):111-116.(in Chinese)
[9]解晓君.衬衫领纸样的结构设计[J].青岛大学学报(工程技术版),2013,28(1):56-59.XIE X J.Structure design of shirt collar pattern[J].Journal of Qingdao University(Engineering&Technology Edition),2013,28(1):56-59.(in Chinese)
[10]陈丽明.男衬衫领子结构研究[J].浙江纺织服装职业技术学院学报,2012,11(2):14-21.CHENG L M.Study on the structure of men′s shirt collar[J].Journal of Zhejiang Textile&Fashion Vocational College,2012,11(2):14-21.(in Chinese)
[11]王晓梅.男式衬衫领子的结构设计诌议[J].轻纺工业与技术,2014,43(3):66-67.WANG X M.The discussion about the structural design of a men′s shirt collar[J].Journal of Textile Industry and Technology,2014,43(3):66-67.(in Chinese)
[12]方妍,孙玉芳.一种衬衫袖衩工艺模板的设计[J].河南工程学院学报(自然科学版),2015,27(3):21-23.FANG Y,SUN Y F.The design of craft template of shirt′s sleeve placket[J].Journal of Henan Institute of Engineering(Natural Science Edition),2015,27(3):21-23.(in Chinese)
[13]徐则勤.男衬衫款型与号型规格及下摆样式的配伍[J].上海纺织科技,2011,39(6):25-26.XU Z Q.The male shirt is matched with the size and style of the model[J].Shanghai Textile Science&Technology,2011,39(6):25-26.(in Chinese)
[14]黄俊敏,李响,孙莉,等.基于感性工学的男式衬衫风格量化研究[J].辽宁工程技术大学学报(社会科学版),2016,18(6):953-960.HUANG J M,LI X,SUN L,et al.Quantitative research on men′s shirt style based on kansei engineering[J].Journal of Liaoning Technical University(Social Science Edition),2016,18(6):953-960.(in Chinese)
[15]董心怡.男式衬衣衣领造型对整体风格变化的影响研究[D].天津:天津工业大学,2017:29-36.DONG X Y.The influence of collar shape on the change of overall style of men′s shirts[D].Tianjin:Tianjin Polytechnic University,2017:29-36.(in Chinese)
[16]李炜.基于情感语义的服装推荐系统研究与实现[D].上海:东华大学,2013:31-46.LI W.Research and implementation of clothing recommendation system based on emotion semantics[D].Shanghai:Donghua University,2013:31-46.(in Chinese)
[17]薛艳慧.基于THE DRESS CODE的衬衫定制系统研究[D].北京:北京服装学院,2015:120-143.XUE Y H.The dress shirt customization′s system research based on the dress code[D].Beijing:Beijing Institute of Fashion Technology,2015:120-143.(in Chinese)
[18]李春鹤,刘雁.感性工学及其在服装风格评定中的应用[J].天津纺织科技,2012(2):28-30.LI C H,LIU Y.Kansei engineering and its application in fashion evaluation[J].Tianjin Textile Science&Technology,2012(2):28-30.(in Chinese)
[19]王晓丽.男衬衫样板设计系统实验研究[D].上海:东华大学,2016:5-29.WANG X L.Research of men′s shirt pattern design system[D].Shanghai:Donghua University,2016:5-29.(in Chinese)
[20]郭冰洁,薛媛.旗袍领型与开襟的感性评价[J].西安工程大学学报,2017,31(3):338-344.GUO B J,XUE Y.Emotional evaluation of Cheongsam′s collar shapes and open fronts[J].Journal of Xi′an Polytechnic University,2017,31(3):338-344.(in Chinese)