基于参展商满意度的会展场馆经营管理研究
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摘要
经济与科技的不断发展,使得会展业在第三产业中脱颖而出,由此带来的会展业竞争也非常激烈。会展场馆是展会举办地选择的重要条件,也是提升该地区会展业竞争力的基础条件。从参展商满意度出发研究三亚会展场馆的经营管理状况。主要通过对第二届三亚国际文化产业博览会和第三届海南国际旅游美食博览会参展商进行调研,得出三亚会展场馆存在的问题,并提出相应对策,以提升三亚会展场馆的经营管理水平,促进三亚会展业的持续健康发展。
With the continuous development of economy and technology,the exhibition industry stands out in the tertiary industry,which makes the competition in the exhibition industry fiercely.The exhibition venues are an important condition for the selection of exhibition cities and the basic conditions for enhancing the competitiveness of the exhibition industry in the region.This paper studies the operation and management of Convention and Exhibition Venues in Sanya from the point of the exhibitors' satisfaction.Mainly through the investigation of exhibitors from the 2 nd Sanya International Cultural Industry Expo and the 3 rd Hainan International Tourism and Food Expo,this paper can concludes the problems of the Exhibition Venues in Sanya.Then corresponding countermeasures were proposed to improve the level of operation and management of exhibition venues in Sanya,which will promote the sustainable and healthy development of convention and exhibition industry in Sanya.
With the continuous development of economy and technology,the exhibition industry stands out in the tertiary industry,which makes the competition in the exhibition industry fiercely.The exhibition venues are an important condition for the selection of exhibition cities and the basic conditions for enhancing the competitiveness of the exhibition industry in the region.This paper studies the operation and management of Convention and Exhibition Venues in Sanya from the point of the exhibitors' satisfaction.Mainly through the investigation of exhibitors from the 2 nd Sanya International Cultural Industry Expo and the 3 rd Hainan International Tourism and Food Expo,this paper can concludes the problems of the Exhibition Venues in Sanya.Then corresponding countermeasures were proposed to improve the level of operation and management of exhibition venues in Sanya,which will promote the sustainable and healthy development of convention and exhibition industry in Sanya.
引文
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[6]陈秋英.基于数据包络分析的北上广会展场馆使用效率[J].厦门理工学院学报,2016,24(2):24-29.
[2]李任卿.智慧场馆新模式:微信+会展[J].上海信息化,2016(5):40-42.
[3]唐雪.PPP符合场馆运营管理模式[N].中国贸易报,2016-07-19(8).
[4]付业勤,胡雅文,程志磊.基于“期望-实绩”模型的海南会展场馆观众满意度调查与提升[J].绿色科技,2017(15):230-233.
[5]徐洁,苑炳慧,胡平.参展商对展馆服务的满意度研究---以上海光大会展中心为例[J].旅游科学,2008,22(6):61-69.
[6]陈秋英.基于数据包络分析的北上广会展场馆使用效率[J].厦门理工学院学报,2016,24(2):24-29.