旅游彩绘文化创意产品开发研究
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摘要
分析我国彩绘文化发展现状,从市场需求,文化产业政策,大众消费水平以及彩绘文化创意产品的操作和可实施性几方面对旅游彩绘文化创意产品开发进行可行性分析。同时,旅游彩绘文化创意产品能展现当地文化,延伸旅游体验,提高旅游文化创意产品创新型及价值,非常具有开发的必要性。提出通过结合市场需要,打造个性化产品,注重旅游彩绘文化创意产品的主题选择,产品注重原创性,促进跨界融合发展,宣传推广采取线上线下联动机制等促进旅游文化创意产品与彩绘文化的融合发展。
Chain's tourism industry enters a new stage of Global Tourism,the rapid development of tourism has spawned the market of explosive tourism cultural and creative products. So far there have been some problems in the development of domestic color painting culture and tourism cultural creative products,to improve the status quo,cultural creative products should be developed from the perspective of color painting culture. By encouraging original product design,selecting novel themes,cultivating innovative talents and government macro-control,etc.,to promote the integration and development of tourism cultural creative products and color painting culture.
Chain's tourism industry enters a new stage of Global Tourism,the rapid development of tourism has spawned the market of explosive tourism cultural and creative products. So far there have been some problems in the development of domestic color painting culture and tourism cultural creative products,to improve the status quo,cultural creative products should be developed from the perspective of color painting culture. By encouraging original product design,selecting novel themes,cultivating innovative talents and government macro-control,etc.,to promote the integration and development of tourism cultural creative products and color painting culture.
引文
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[2]曹权玺.旅游文创产品要质变,关键在IP[J].西部皮革,2018,40(4):122-123.
[3]杜漪.浅析白族民居彩绘的传承与发展[J].大众文艺,2018(14):90-91.
[4]刘施颖,蒋燕,吴思韵,等.旅游景区中的藏式彩绘应用研究——以四川省阿坝州黑水河保护区为例[J].西部皮革,2018,40(20):92.
[5]马秀娟.草原文化创意性开发与内蒙古旅游产业的融合发展研究[J].中国商论,2015(30):139-141.
[6]黄彬彬,倪晓悦.本真性视角下旅游文化创意产品的建构[J].城市学刊,2018,39(4):56-61.
[7]杜杰.现代船体主题彩绘研究[D].青岛大学,2017.
[8]Burcu Kaya-Sayar. M. Whitford L. Ruhanen A.Carr Indigenous Tourism:Cases from Australia and New Zealand 2017 Good fellow Publishers Ltd. 250(Hbk.)[J].Tourism Management,2019(73).