媒体融合环境下高校图书馆阅读推广探索
|
摘要
[目的/意义]本文以媒介融合为视角,结合新媒体环境下读者阅读需求与高校图书馆阅读推广工作的实践,梳理了当前高校图书馆阅读推广工作现状,以期为高校图书馆基于媒体融合进行阅读推广提供了新的思路。[方法/过程]分析了现有高校图书馆阅读推广工作的不足,探究媒体融合环境下高校图书馆阅读推广发展趋势并提出相关措施。[结果/结论]高校图书馆可通过变革资源组织模式、加强数字多媒体宣传推广、投身数字资源的组织利用等措施,拓展阅读推广渠道,创新阅读推广方式,为我国高校图书馆的阅读推广工作提供借鉴。
[Purpose/Significance]This paper combined the reader's reading needs and the practice of University library's reading promotion under the new media environment from the perspective of media convergence,combed the current situation of University library's reading promotion work,and put forward relevant measures in order to provide university books.[Method/Process]Analysed the deficiencies of the existing university library's reading promotion work,explored the development trend of University library's reading promotion under the media convergence environment.[Result/Conclusion]The library provides a new way of thinking for reading promotion based on media convergence,that is,by changing the mode of purchasing resources,strengthening digital multimedia propaganda and promotion,and devoting itself to the organization and utilization of digital resources,expanding the channels of reading promotion and innovating the ways of reading promotion,which can provides reference for the reading promotion of domestic university libraries.
[Purpose/Significance]This paper combined the reader's reading needs and the practice of University library's reading promotion under the new media environment from the perspective of media convergence,combed the current situation of University library's reading promotion work,and put forward relevant measures in order to provide university books.[Method/Process]Analysed the deficiencies of the existing university library's reading promotion work,explored the development trend of University library's reading promotion under the media convergence environment.[Result/Conclusion]The library provides a new way of thinking for reading promotion based on media convergence,that is,by changing the mode of purchasing resources,strengthening digital multimedia propaganda and promotion,and devoting itself to the organization and utilization of digital resources,expanding the channels of reading promotion and innovating the ways of reading promotion,which can provides reference for the reading promotion of domestic university libraries.
引文
[1]中国新闻出版研究院.第十五次全国国民阅读调查报告[EB/OL].http://book.sina.com.cn/news/whxw/2018-04-18/doc-ifzihnep4386289.shtml,2018-04-18/2019-04-10.
[2]卢锦凤.微阅读时代高校图书馆阅读推广模式探究[J].图书情报工作,2017,61(S2):72-74.
[3]范并思.阅读推广与图书馆学:基础理论问题分析[J].中国图书馆学报,2014,40(5):4-13.
[4]王波.图书馆阅读推广亟待研究的若干问题[J].图书与情报,2011,(5):32-35,45.
[5]谢蓉.数字时代图书馆阅读推广模式研究[J].图书馆论坛,2012,32(3):23-27.
[6]吴晞.任务、使命与方向:图书馆的阅读推广工作[J].图书馆杂志,2014,33(4):18-22.
[7]黄晓新,刘建华,卢剑锋.中国传媒融合创新现状、问题与趋势[J].中国传媒科技,2017,(4):19-29.
[8]罗毅.高校图书馆荐购系统现状与问题研究[J].图书馆学研究,2010,(24):46-49,26.
[9]李豫诚.高校图书馆图书荐购系统的功能研究[D].重庆:西南大学,2010.
[10]陶彬.新媒体背景下高校图书馆数字阅读推广研究[J].中国中医药图书情报杂志,2018,42(6):52-55.
[11]王福,毕强.移动图书馆信息接受情境粘滞模型研究[J].图书情报工作,2018,62(12):12-20.
[12]王福.移动图书馆场景化信息接受适配研究[D].长春:吉林大学,2018.
[13]王福.移动图书馆场景化信息需求特征及其规律研究[J].图书情报工作,2018,62(9):36-46.
[14]伍平.“读者决策采购”的实施途径研究[J].现代情报,2015,35(7):131-133,138.
[15]胡钦文,陈韵如.国内读者决策采购实践研究述评[J].图书情报工作,2016,(8):137-144.
[16]张淼.基于二维码的高校图书馆纸本外刊阅读推广研究与实践——以华南师范大学图书馆为例[J].河北科技图苑,2016,29(4):38-40,27.
[2]卢锦凤.微阅读时代高校图书馆阅读推广模式探究[J].图书情报工作,2017,61(S2):72-74.
[3]范并思.阅读推广与图书馆学:基础理论问题分析[J].中国图书馆学报,2014,40(5):4-13.
[4]王波.图书馆阅读推广亟待研究的若干问题[J].图书与情报,2011,(5):32-35,45.
[5]谢蓉.数字时代图书馆阅读推广模式研究[J].图书馆论坛,2012,32(3):23-27.
[6]吴晞.任务、使命与方向:图书馆的阅读推广工作[J].图书馆杂志,2014,33(4):18-22.
[7]黄晓新,刘建华,卢剑锋.中国传媒融合创新现状、问题与趋势[J].中国传媒科技,2017,(4):19-29.
[8]罗毅.高校图书馆荐购系统现状与问题研究[J].图书馆学研究,2010,(24):46-49,26.
[9]李豫诚.高校图书馆图书荐购系统的功能研究[D].重庆:西南大学,2010.
[10]陶彬.新媒体背景下高校图书馆数字阅读推广研究[J].中国中医药图书情报杂志,2018,42(6):52-55.
[11]王福,毕强.移动图书馆信息接受情境粘滞模型研究[J].图书情报工作,2018,62(12):12-20.
[12]王福.移动图书馆场景化信息接受适配研究[D].长春:吉林大学,2018.
[13]王福.移动图书馆场景化信息需求特征及其规律研究[J].图书情报工作,2018,62(9):36-46.
[14]伍平.“读者决策采购”的实施途径研究[J].现代情报,2015,35(7):131-133,138.
[15]胡钦文,陈韵如.国内读者决策采购实践研究述评[J].图书情报工作,2016,(8):137-144.
[16]张淼.基于二维码的高校图书馆纸本外刊阅读推广研究与实践——以华南师范大学图书馆为例[J].河北科技图苑,2016,29(4):38-40,27.