基于大数据的博物馆文创衍生品产业链模式研究
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摘要
大数据的发展为博物馆的信息化和智慧化提供了有力支撑,数据参与背景下的博物馆文创衍生品产业链模式也随之革新与进化。基于大数据的博物馆文创衍生品呈现出在场数据性、数据服务性、定向营利性的新特征,在产业链发展中,数据采集、挖掘与分析对获取用户需求、增强产品设计、精准营销推广和产业跨界融合具有重要推动作用。但是,依托数据发展的衍生品产业链容易产生数据固态化、信息孤岛、产业链断裂等问题,因此构建数据化网络平台、建设版权数据化保护平台、建立数据管理和评估系统、加速数据整合与行业融合是推动博物馆文化创意产业发展的有效举措。
The development of big data has provided strong support for the informatization and intellectualization of museums.In the context of big data, the mode of museum cultural and creative derivatives industry chain has also been innovated and evolved.The museum creative products show the new characteristics of presence data, data service and targeted profitability.In the development of industry chain, data collection, mining and analysis plays a propelling role in acquire user demand, enhance product design, promote precise marketing and industry cross-border integration.However, the industry chain relying on data is prone to some problems such as data solidification, information isolated island and industrial chain breaks.Therefore, constructing a data-intensive network platform, building a copyright data protection platform, establishing a data management and evaluation system and accelerating data and industry integration is an effective measure to promote the development of museum cultural and creative industries.
The development of big data has provided strong support for the informatization and intellectualization of museums.In the context of big data, the mode of museum cultural and creative derivatives industry chain has also been innovated and evolved.The museum creative products show the new characteristics of presence data, data service and targeted profitability.In the development of industry chain, data collection, mining and analysis plays a propelling role in acquire user demand, enhance product design, promote precise marketing and industry cross-border integration.However, the industry chain relying on data is prone to some problems such as data solidification, information isolated island and industrial chain breaks.Therefore, constructing a data-intensive network platform, building a copyright data protection platform, establishing a data management and evaluation system and accelerating data and industry integration is an effective measure to promote the development of museum cultural and creative industries.
引文
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[16]张爱红.博物馆艺术衍生品创意开发模式研究[J].艺术百家,2015(4):210-214.
[2]国家文物局.国家文物事业发展“十三五”规划[Z].2017-02-21.
[3]国务院.“十三五”国家信息化规划[Z].2016-12-15.
[4]李克强.政府工作报告---2017年3月5日在第十二届全国人民代表大会第五次会议上[N].人民日报,2017-03-17(1).
[5]国务院.关于落实《政府工作报告》重点工作部门分工的意见[Z].2017-03-22.
[6]Alpay Beler,Ann Borda,Jonathan P.Bowen,et al.The building of online communities:An approach for learning organizations,with a particular focus on the museum sector[C]//EVA 2004 London Conference Proceedings.London:The Institute of Archaeology in University College London,2004.
[7]Paul F.Marty,Barbara J.Soren,Jackie Armstrong.Building community among museum information professionals:Acase study of the Museum Computer Network[J].Museum Management and Curatorship,2013(4):394-412.
[8]Gray Bowman,Kyle Jaebker.Using commodity hardware as an affordable means to track on-site visitor flow[C]//The annual conference of Museums and the Web.Portland:Museums and the Web,2013.
[9]刘健.博物馆大数据运用初探---以上海博物馆数据中心项目为例[J].文物保护与考古科学,2017(3):97-103.
[10]Kay Neville.Digital technologies and the museum experience:Handheld guides and other media[J].Science Education,2009(6):1149-1151.
[11]Pedro Szekely,Craig A.Knoblock,Fengyu YANG,et al.Connecting the Smithsonian American Art Museum to the linked data cloud[J].International Journal of Humanities and Arts Computing,2013(8):152-166.
[12]骆晓红.智慧博物馆的发展路径探析[J].东南文化,2016(6):107-112.
[13]孙立,杨斌,杨军,等.“互联网+”趋势下产业链大数据整合与应用研究[J].科技进步与对策,2015(17):57-60.
[14]冯乃恩.博物馆数字化建设理念与实践综述--以数字故宫社区为例[J].故宫博物院院刊,2017(1):108-123.
[15]何晓雷.博物馆文化创意产品开发的特征、问题及对策[J].学习与实践,2016(12):128-133.
[16]张爱红.博物馆艺术衍生品创意开发模式研究[J].艺术百家,2015(4):210-214.