科技期刊微信传播中知识产权应该如何凸显
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摘要
在融媒体时代,各种期刊纷纷触媒—或借助微博,或通过微信,推广杂志,打响品牌战。如何激发读者的阅读兴趣,保护好作者原创的积极性,是摆在每一个办刊人面前的新课题。以科技期刊为例,面对普罗大众急需科学素养的社会现状,科技期刊宜引进新生力量,将"高大上"的深奥科技论文变身为"小清新",才能让科学素养滋润读者。同时,开通"赞赏""喜欢作者"等功能,将著作权中的财产权真正体现出来。既增加了阅读量,又获得了良好的社会效益。
In an age of convergent media, a variety of journals begin to launch campaigns to promote their brands via new media including micro blog or Wechat. Thus, a new issue crops up confronting every person involved in journal affairs: how to stimulate readers' interest and how to guard the authors' initiative to produce works of originality. For instance, given the reading public's hunger for knowledge, it is sensible for scienti?c and technological journals to resort to new measures to turn the awfully sophisticated theses on science and technology into awesomely fresh ones so as to nourish their readers. Meanwhile, readers are free to comment on the articles by clicking on the "like" button or else. This practice re?ects the property right, encourages more readers and bene?ts the society as a whole.
In an age of convergent media, a variety of journals begin to launch campaigns to promote their brands via new media including micro blog or Wechat. Thus, a new issue crops up confronting every person involved in journal affairs: how to stimulate readers' interest and how to guard the authors' initiative to produce works of originality. For instance, given the reading public's hunger for knowledge, it is sensible for scienti?c and technological journals to resort to new measures to turn the awfully sophisticated theses on science and technology into awesomely fresh ones so as to nourish their readers. Meanwhile, readers are free to comment on the articles by clicking on the "like" button or else. This practice re?ects the property right, encourages more readers and bene?ts the society as a whole.
引文
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[2]曹忆蕾.弄翻“友谊小船”的喃东尼[N].中国青年报,2016-04-17(2).
[3]王海蕴.“法信微诉平台”启用仪式举行[J].财经界,2017(12):76-77.
[4]科研圈.无数科研人仍在无偿为这个行业打工:加州大学为何拒绝续订知名期刊[EB/OL].(2019-02-28)[2019-03-01].https://mp.weixin.qq.com/s/vfsQpc6qGibrEu6c4H_yDA.
[5]徐婧涵.关于微信订阅号赞赏功能的相关研究[J].传媒论坛,2018(21):98.
[6]张艳彬.微信公众号付费赞赏现象探究-以“槽边往事”为例[J].科技传播,2016(18):131-132,164.
[2]曹忆蕾.弄翻“友谊小船”的喃东尼[N].中国青年报,2016-04-17(2).
[3]王海蕴.“法信微诉平台”启用仪式举行[J].财经界,2017(12):76-77.
[4]科研圈.无数科研人仍在无偿为这个行业打工:加州大学为何拒绝续订知名期刊[EB/OL].(2019-02-28)[2019-03-01].https://mp.weixin.qq.com/s/vfsQpc6qGibrEu6c4H_yDA.
[5]徐婧涵.关于微信订阅号赞赏功能的相关研究[J].传媒论坛,2018(21):98.
[6]张艳彬.微信公众号付费赞赏现象探究-以“槽边往事”为例[J].科技传播,2016(18):131-132,164.