我国高端手机消费行为影响因素模型研究——基于扎根理论分析
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摘要
文章运用扎根理论原理,基于我国高端手机消费者的调查研究,构建了高端手机消费行为影响因素模型。研究结果表明,技术性能、情感效用、品牌价值、安全隐私四大因素对高端手机消费行为具有至关重要的影响,高端手机厂商必须立足这四大因素制定产品生产、营销及管理策略,不断优化产品与服务,提高消费者消费体验满意度。
The paper,using the research method of grounded theory and based on the investigation of high-end mobile phoneconsumers in China,builds a model of high-end mobile phone consumer behavior influential factors. The results show that thefour main factors have crucial impacts on high-end mobile phone consumer behavior,which are technical performance,emo-tional utility,brand value,security and privacy. High-end mobile phone manufacturers must,based on these four factors,make production,marketing and management strategies,continuously optimize products and services,and enhance consumersatisfaction.
The paper,using the research method of grounded theory and based on the investigation of high-end mobile phoneconsumers in China,builds a model of high-end mobile phone consumer behavior influential factors. The results show that thefour main factors have crucial impacts on high-end mobile phone consumer behavior,which are technical performance,emo-tional utility,brand value,security and privacy. High-end mobile phone manufacturers must,based on these four factors,make production,marketing and management strategies,continuously optimize products and services,and enhance consumersatisfaction.
引文
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[12]李爱梅,罗莹,李斌.“金钱启动”让人理性还是非理性?——金钱启动与消费者行为决策[J].外国经济与管理,2016(6):100-110.
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[15]NR Pandit.The Creation of Theory:A Recent Applicationof the Grounded Theory Method[J].The Qualitative Re-port,1996(4):1-20.
[16]刘家国,刘巍,刘潇琦,等.基于扎根理论方法的中俄跨境电子商务发展研究[J].科技与经济,2015(9):28-39.
[17]岳婷,龙如银,戈双武.江苏省城市居民节能行为影响因素模型——基于扎根理论[J].北京理工大学学报:社会科学版,2013,15(1):34-39.
[18]杨冉冉,龙如银.基于扎根理论的城市居民绿色出行行为影响因素理论模型探讨[J].武汉大学学报:哲学社会科学版,2014,67(5):13-18.
[19]Strauss A,Corbin J.Basics of qualitative research:Tech-niques and procedures for developing grounded theory[M]:Thousand Oaks,CA:Sage Publications,1998.
[20]王建明,王俊豪.公众低碳消费模式的影响因素模型与政府管制政策——基于扎根理论的一个探索性研究[J].中国公共管理论坛,2011(4):59-68.
[21]邓之宏.中国消费者网络团购再购意愿影响因素研究[J].华东经济管理,2016(2):141-148.
[22]刘畅.高端消费外流刍议:动因、影响及破解[J].中国流通经济,2013(4):96-99.
[2]Aarts H,Dijksterhuis A.The silence of the library:Environ-ment,situational norm,and social behavior[J].Journal ofPersonality and Social Psychology,2003,84(1):18-28.
[3]Jeffrey W.Over by,Sarah Fisher Gardial,Robert B.Wood-ruff.French versus American consumers’attachment of val-ue to a product in a common consumption context:A cross-national comparison[J].Journal of the Academy of Market-ing Science,2004,32(4):437-460.
[4]吕振玉.国产商务型手机直销的可行性及策略[J].上海交通大学学报,2007(4):148-151.
[5]张新安.中国消费者的顾客价值形成——以手机为对象的实证研究[J].管理世界,2010(1):107-119.
[6]华豫民.基于顾客价值理论的农民工手机购买行为分析[J].中国农村经济,2010(9):82-90.
[7]罗仕鉴,朱上上,应方天,等.手机界面中基于情境的用户体验设计[J].计算机集成制造系统,2010(2):239-247.
[8]韩钢,李随成,张建宏.移动互联网浪潮下的智能手机消费分析[J].消费经济,2011(8):61-64.
[9]熊鸿儒,吴贵生,王毅.基于市场轨道的创新路径研究——以苹果公司为例[J].科学学与科学技术管理,2013(7):123-129.
[10]张瑞金,李国鑫,王茹.移动数据业务用户感知价值结构模型研究[J].中国软科学,2014(8):138-148.
[11]霍国庆,王少永,李捷.基于需求导向的产业生命周期及其演化机理研究——以美国典型产业为案例[J].中国软科学,2015(3):16-26.
[12]李爱梅,罗莹,李斌.“金钱启动”让人理性还是非理性?——金钱启动与消费者行为决策[J].外国经济与管理,2016(6):100-110.
[13]Glasser B G,Strauss A L.The discovery of grounded theo-ry:strategies for qualitative research[M].New York:Al-dine Publishing Company,1967:70-135.
[14]Carolyn E,Anselm S,Juliet C.Basics of qualitative re-search:grounded theory procedures and techniques[J].Contemporary Sociology,1990,21(1):138.
[15]NR Pandit.The Creation of Theory:A Recent Applicationof the Grounded Theory Method[J].The Qualitative Re-port,1996(4):1-20.
[16]刘家国,刘巍,刘潇琦,等.基于扎根理论方法的中俄跨境电子商务发展研究[J].科技与经济,2015(9):28-39.
[17]岳婷,龙如银,戈双武.江苏省城市居民节能行为影响因素模型——基于扎根理论[J].北京理工大学学报:社会科学版,2013,15(1):34-39.
[18]杨冉冉,龙如银.基于扎根理论的城市居民绿色出行行为影响因素理论模型探讨[J].武汉大学学报:哲学社会科学版,2014,67(5):13-18.
[19]Strauss A,Corbin J.Basics of qualitative research:Tech-niques and procedures for developing grounded theory[M]:Thousand Oaks,CA:Sage Publications,1998.
[20]王建明,王俊豪.公众低碳消费模式的影响因素模型与政府管制政策——基于扎根理论的一个探索性研究[J].中国公共管理论坛,2011(4):59-68.
[21]邓之宏.中国消费者网络团购再购意愿影响因素研究[J].华东经济管理,2016(2):141-148.
[22]刘畅.高端消费外流刍议:动因、影响及破解[J].中国流通经济,2013(4):96-99.