区域旅游合作背景下襄阳旅游产品结构的优化调整
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摘要
为适应旅游者的多元化消费需求,伴随区域旅游合作程度的加深,必然要求襄阳的旅游产品结构进一步作出优化调整.结合襄阳参与鄂西生态文化旅游圈区域合作需要,明确了襄阳旅游产品存在结构单一、层次较低、特色不足、同质化竞争等问题,指出了襄阳旅游产品结构调整的方向及内容:丰富旅游产品类型,促推升级;增强旅游产品功能,提高可参与性;深挖文化内涵,突出主题游线;加强区域合作,扩大合作范围等.
With diversified consumer needs and regional tourism cooperation, it is necessary to further adapt Xiangyang tourism product structure. At present, Xiangyang tourism products are of sigle structure, lower level, homogeneity competition. In future, we should enrich the types of tourism products and promote the upgrade, reinforce the function of the tourism products and enhance the participation, deep cut the cultural connotation and highlight the theme-oriented tourism lines, pay much attention to regional cooperation and enlarge the scope of cooperation, and so on.
With diversified consumer needs and regional tourism cooperation, it is necessary to further adapt Xiangyang tourism product structure. At present, Xiangyang tourism products are of sigle structure, lower level, homogeneity competition. In future, we should enrich the types of tourism products and promote the upgrade, reinforce the function of the tourism products and enhance the participation, deep cut the cultural connotation and highlight the theme-oriented tourism lines, pay much attention to regional cooperation and enlarge the scope of cooperation, and so on.
引文
[1]吴必虎.中国国内旅游客源市场系统研究[M].上海:华东师范大学出版社,1999.
[2]襄阳市旅游局规划与产业发展科.2014年襄阳市A级景区信息一览表[EB/OL].(2015-02-05)[2015-09-15].http://ly.xf.cn/publish/cbnews/201502/05/cb1079_1.shtml
[3]盛学峰,章尚正.优化旅游产品结构的对策研究——以黄山市为例[J].九江学院学报,2009(4):63-66.
[4]陈佳平.中部区域旅游合作背景下河南旅游产品结构调整优化研究[J].地域研究与开发,2009,26(5):102-105.
[5]刘松,韩福文.休闲、度假与中国旅游业发展阶段[J].北方经贸,2007(6):117-118.
[6]廖春花,明庆忠,邱膑扬.区域合作背景下的地方旅游产品结构调整研究——以云南参与泛三角区域合作为例[J].旅游学刊,2006,21(7):35-38.
[7]魏劲松.襄阳打响“一城两文化”文旅融合新“古”城[N].经济日报,2014-04-03.
[8]襄阳市旅游局.旅游资源[EB/OL].(2014-09-21)[2015-09-15].http://www.xf.gov.cn/know/xygk/zrzy/200408/t20040824_5217.shtml
[9]襄阳市旅游局.“四城互动荆楚游”襄阳站活动举行[EB/OL].(2015-04-17)[2015-09-15].http://hb.ifeng.com/news/focus/detail_2015_04/17/3798757_0.shtml
[2]襄阳市旅游局规划与产业发展科.2014年襄阳市A级景区信息一览表[EB/OL].(2015-02-05)[2015-09-15].http://ly.xf.cn/publish/cbnews/201502/05/cb1079_1.shtml
[3]盛学峰,章尚正.优化旅游产品结构的对策研究——以黄山市为例[J].九江学院学报,2009(4):63-66.
[4]陈佳平.中部区域旅游合作背景下河南旅游产品结构调整优化研究[J].地域研究与开发,2009,26(5):102-105.
[5]刘松,韩福文.休闲、度假与中国旅游业发展阶段[J].北方经贸,2007(6):117-118.
[6]廖春花,明庆忠,邱膑扬.区域合作背景下的地方旅游产品结构调整研究——以云南参与泛三角区域合作为例[J].旅游学刊,2006,21(7):35-38.
[7]魏劲松.襄阳打响“一城两文化”文旅融合新“古”城[N].经济日报,2014-04-03.
[8]襄阳市旅游局.旅游资源[EB/OL].(2014-09-21)[2015-09-15].http://www.xf.gov.cn/know/xygk/zrzy/200408/t20040824_5217.shtml
[9]襄阳市旅游局.“四城互动荆楚游”襄阳站活动举行[EB/OL].(2015-04-17)[2015-09-15].http://hb.ifeng.com/news/focus/detail_2015_04/17/3798757_0.shtml