亚运之困及其可持续发展
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摘要
通过文献资料法、逻辑分析法,阐述与分析亚运会困局现象及原因,对亚运会发展的动力及其可持续发展进行探讨,旨在丰富亚运会研究理论,为亚运会的发展与繁荣提供帮助。亚运会存在"集中"举办和"无人"申办的困难现象,主要有6大原因:赛事质量相对不高、赛事组织创新乏力、赛事市场环境不佳、赛事经济收益难成、赛事政治诉求难达、赛事参与积极性不高。实现盈利并不是亚运会当前首要目的,要营造良好的大众体育锻炼参与氛围,走可持续发展道路:1)促进亚洲地区的大众体育发展是亚运会发展的长远目标;2)有效传播体育文化是亚运会发展根本任务;3)亚运会自身的改革是亚运会发展的重点。
Through literature,logical analysis,described and analyzed the Games Dilemma phenomenon and the reasons for the development of dynamic and sustainable development for the Asian Games were discussed,aimed at enriching the theory of Asian research,development and prosperity for the Asian Games provided help. Asian presence "concentration " hold "no " phenomenon and the sponsor of the difficulties,there are six major reasons: the relatively high quality events,event organization innovation fatigue,poor market environment tournament,tournament economic benefits too hard,race hard political aspirations up,tournament participation enthusiasm is not high. Profit is not the primary purpose of the current Asian Games,to create a good atmosphere of public participation in physical activity,road of sustainable development: 1) to promote mass sports development in Asia is a long-term goal of the Games development; 2) effective dissemination of sports culture the fundamental task of developing the Games; 3)reform itself is the focus of Asian Games development.
Through literature,logical analysis,described and analyzed the Games Dilemma phenomenon and the reasons for the development of dynamic and sustainable development for the Asian Games were discussed,aimed at enriching the theory of Asian research,development and prosperity for the Asian Games provided help. Asian presence "concentration " hold "no " phenomenon and the sponsor of the difficulties,there are six major reasons: the relatively high quality events,event organization innovation fatigue,poor market environment tournament,tournament economic benefits too hard,race hard political aspirations up,tournament participation enthusiasm is not high. Profit is not the primary purpose of the current Asian Games,to create a good atmosphere of public participation in physical activity,road of sustainable development: 1) to promote mass sports development in Asia is a long-term goal of the Games development; 2) effective dissemination of sports culture the fundamental task of developing the Games; 3)reform itself is the focus of Asian Games development.
引文
[1]罗秋菊,卢相宇.大型体育事件游客消费经济影响实证研究——以第16届广州亚运会为例[J].体育科学,2011,31(9):4-12.
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[11]杨铁黎,张建华,何丽娟.我国职业篮球市场观众特征的调查与分析[J].体育文化导刊,2001(5):27-28.
[12]任春香,等.促进后亚运时期广州城市体育旅游可持续发展策略研究[J].南京体育学院学报:社会科学版,2012,24(2):37-44.
[13]吴潮.亚运会与亚洲的地缘政治——兼论亚运会的可持续发展[J].体育科学,2006,26(12):3.
[14]Russell C&Williams A M.External distraction and at-tentional narrowing:Visual search evidence[J].Journal of Sport and Exercise Psychology,2010(21):79-90.
[15]董杰.亚运会面临的主要问题、原因与对策[J].体育与科学,2011,32(1):37.
[16]吴潮.亚运会扩容演进研究[J].北京体育大学学报,2011,34(11):33.
[17]刘传勤.商业化背景下奥林匹克营销的发展问题研究[J].营销谋略,2009,34:28.
[18]李海,徐剑,刘建国.论体育文化对城市文化的提升作用[J].南京体育学院学报:社会科学版,2013,27(5):51.
[19]郑轶,范佳元,等.吸金、吸睛能力走低:亚运会,如何面对挑战[N].人民日报,2014-10-05(6).
[2]Cornelissen S.Sport mega-events in Africa:processes,impacts and prospects[J].Tour Hospitality Plan Developt,2004,1(1):39-55.
[3]Dwyer L,Forsyth P,Spurr R.Assessing the economic Impacts of events:a computable general equilibrium approach[J].J Travel Res,2006(5):59-66.
[4]颜鸿填,龙秋生.大型赛事对城市经济产生的乘数效应研究——以广州亚运会为实证研究[J].广州体育学院学报,2011,31(2):19.
[5]张业安,肖焕禹,冉强辉.大型体育赛事媒介传播效果影响因素的多维考察[J].体育学刊,2013(1):39-40.
[6]孔庆波,熊禄全.基于大型体育赛事影响力的经济形成与实现路径[J].沈阳体育学院学报.2015(1):42-44.
[7]刘卫,庄洪业,高诺.我国“观赏型”体育消费市场的供求特征分析[J].中国体育科技,2002(8):30.
[8]于振峰,王庆伟,许高航,等.北京市居民体育消费现状调查研究[J].体育科学,2001(1):9-11.
[9]庄晋财.区域要素整合和小企业发展[M].四川:西南财经大学出版社,2004:56.
[10]闵健,卢锋,许传宝.体育产业市场经营环境分析的方法论[J].成都体育学院学报,2003,29(2):6.
[11]杨铁黎,张建华,何丽娟.我国职业篮球市场观众特征的调查与分析[J].体育文化导刊,2001(5):27-28.
[12]任春香,等.促进后亚运时期广州城市体育旅游可持续发展策略研究[J].南京体育学院学报:社会科学版,2012,24(2):37-44.
[13]吴潮.亚运会与亚洲的地缘政治——兼论亚运会的可持续发展[J].体育科学,2006,26(12):3.
[14]Russell C&Williams A M.External distraction and at-tentional narrowing:Visual search evidence[J].Journal of Sport and Exercise Psychology,2010(21):79-90.
[15]董杰.亚运会面临的主要问题、原因与对策[J].体育与科学,2011,32(1):37.
[16]吴潮.亚运会扩容演进研究[J].北京体育大学学报,2011,34(11):33.
[17]刘传勤.商业化背景下奥林匹克营销的发展问题研究[J].营销谋略,2009,34:28.
[18]李海,徐剑,刘建国.论体育文化对城市文化的提升作用[J].南京体育学院学报:社会科学版,2013,27(5):51.
[19]郑轶,范佳元,等.吸金、吸睛能力走低:亚运会,如何面对挑战[N].人民日报,2014-10-05(6).