基于SWOT模型的湿地旅游资源整合战略选择
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  • 英文篇名:SWOT Model-Based Strategies for Integration of Wetland Tourism Resources
  • 作者:梁慧
  • 英文作者:LIANG Hui;Tourism & Hotel Management School, Hubei University of Economics;Economics and Management School, Wuhan University;
  • 关键词:SWOT ; 武汉城市圈 ; 湿地生态旅游 ; 整合
  • 英文关键词:SWOT;;Wuhan megalopolis;;Wetland ecotourism;;Integration
  • 中文刊名:LKGL
  • 英文刊名:Wetland Science & Management
  • 机构:湖北经济学院旅游与酒店管理学院;武汉大学经济与管理学院;
  • 出版日期:2015-06-30
  • 出版单位:湿地科学与管理
  • 年:2015
  • 期:v.11;No.39
  • 基金:湖北省教育厅人文社会科学研究指导性项目(13g340)
  • 语种:中文;
  • 页:LKGL201502007
  • 页数:5
  • CN:02
  • ISSN:11-5389/G3
  • 分类号:24-28
摘要
在对武汉城市圈湿地旅游资源类型梳理的基础上,对圈域湿地旅游资源进行SWOT矩阵分析。据此提出4种组合策略支持的4种典型的湿地旅游资源整合模式,分别是SO优化策略(环城水系整合模式)、WO转型策略(生态农场型整合模式)、ST多元化策略(景区依托型整合模式)、WT防御策略(生境保育型整合模式),为湿地旅游资源整合及合理开发提供思路,为政府部门提供决策借鉴。
        A SWOT matrix analysis was conducted on wetland tourism resources in Wuhan megalopolis based on a categorization of the wetland tourism resources. Four typical models of integrating wetland tourism resources supported by four integration strategies were proposed, namely SO optimization strategy(the model of water system integration around the city), WO transformation strategy(the model of eco-farming), ST diversification strategy(the model of scenery based integration), WT protection strategy(The model of habitat conservation). These would provide a solid basis for integration and rational utilization of wetland tourism resources and for government decisionmaking.
引文
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