故事讲述:旅游时代的地方再造——旅游开发中创作的“舞台的真实”
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摘要
旅游已成为全球化时代人们的一种生活方式。旅游所提供和呈现的,本质上是一种"舞台的真实"。旅游的设计和开发过程,与文学的创作过程相一致,是文学形象建构和隐喻象征的意义表达形式,是一种有目的的故事情节讲述和设计形式。在旅游开发中,只有再造的地方,才能实现与旅游者有魅力的、体验性的、独特性的、激动人心的、代表性的相遇。这种相遇,必须通过文学创作的方式才能完成,这是旅游作为现代人的一种文化行为、文化实践、文化体验的基础,也是旅游作为一种现代商业模式的基础。通过故事讲述再造地方进而塑造地方品牌,这是旅游发展演进的基本逻辑。
Tourism has become a way of life in the era of globalization. What tourism provides and presents is essentially a kind of "staged authenticity". The process of tourism design and development is consistent with that of literary creation. It is the meaning expression of literary image construction and metaphorical symbols. It is also a purposeful narration and design form of story plot.In the development of tourism, only the re-created places can meet the tourists' charming,experiential,unique,exciting and representative experience. This encounter can only be accomplished through literary creation, which is the basis of tourism as a kind of cultural behavior, cultural practice and cultural experience for modern people,as well as tourism as a modern business model.It is the basic logic of tourism development and evolution to rebuild local brand through story telling.
Tourism has become a way of life in the era of globalization. What tourism provides and presents is essentially a kind of "staged authenticity". The process of tourism design and development is consistent with that of literary creation. It is the meaning expression of literary image construction and metaphorical symbols. It is also a purposeful narration and design form of story plot.In the development of tourism, only the re-created places can meet the tourists' charming,experiential,unique,exciting and representative experience. This encounter can only be accomplished through literary creation, which is the basis of tourism as a kind of cultural behavior, cultural practice and cultural experience for modern people,as well as tourism as a modern business model.It is the basic logic of tourism development and evolution to rebuild local brand through story telling.
引文
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[2]王宁,刘丹萍.旅游社会学[M].天津:南开大学出版社,2008.
[3]纳尔逊·格雷本.人类学与旅游时代[M].赵红梅,等译.桂林:广西师范大学出版社,2009.
[4]尹德涛.旅游社会学研究[M].天津:南开大学出版社,2007.
[5]海登·怀特.元史学[M].陈新译.南京:译林出版社,2013.
[6]鲍勃·麦克切尔,希拉里·迪克罗斯.文化旅游与遗产管理[M].朱路平译.天津:南开大学出版社,2006.
[7]余达忠.旅游开发:民族地区再地方化的实践---以黎平侗族地扪村为例[J].铜仁学院学报,2016(3):60-65.
[8]E.霍布斯鲍姆,T.兰格:传统的发明[M].顾杭,庞冠群译.南京:译林出版社,2004.
[9]陈跃,佘高波.事件塑造旅游目的地品牌个性的机理---基于“张家界现象”的案例研究[J].吉首大学学报(社会科学版),2015(2):72-80.
[10]彭刚.叙事的转向:当代西方史学理论的考察[M].北京:北京大学出版社,2012.
[11]马克思恩格斯全集(第30卷)[M].北京:人民出版社,1995.
[12]沃尔,马西森.旅游:变化、影响与机遇[M].肖贵蓉译.北京:高等教育出版社,2007.