网购时代产品包装设计分析
|
摘要
目的探析网购时代下的产品包装设计现状及策略。方法从网络购物的发展速度及其给人们生活带来的现实变化开始,分析网络之于包装设计的巨大影响,接着深入解读网购平台中产品包装设计的具体概念及其重要性,同时结合识别效果、包装程度、保护作用、情感渗透等方面的实际情况探究网购产品包装设计的问题,然后以这些问题为依据,深入包装设计的内部,提出实用、安全、环保、规范、人性等方面的改革方向,并进行相应的论述与探讨。结论包装设计在网络时代中的发展与革新是形势已然,这样做符合市场的变化规律,满足了消费者的购物需求,更在一定意义上给企业带来了更加多样的销售渠道,增加了其市场占有率,给整个社会经济的发展带来了福音。
The paper aims to explore the current situation and strategies of product packaging design in the era of online shopping. From the network shopping development speed and the reality of changes brought to people's life, the paper analyzed the profound impact of network to packaging design. Then, it further explored online platform in the product packaging design concept of concrete and its importance. At the same time, combined with recognition effect,packaging, degree protection, emotional penetration and other actual situations, it explored the problems of online product packaging design. Then based on these problems, it went deep inside of packaging design and put forward reform direction in practice, security, environmental protection, specification, human nature, etc. and carried on corresponding discourse and discussion. The development and innovation of packaging design in the network era is already a situation,which conforms to the law of market change and meets the demand of consumers shopping. In a certain sense, it brings more diversified sales channels to enterprises, increases their market share and brings good news to the whole social and economic development.
The paper aims to explore the current situation and strategies of product packaging design in the era of online shopping. From the network shopping development speed and the reality of changes brought to people's life, the paper analyzed the profound impact of network to packaging design. Then, it further explored online platform in the product packaging design concept of concrete and its importance. At the same time, combined with recognition effect,packaging, degree protection, emotional penetration and other actual situations, it explored the problems of online product packaging design. Then based on these problems, it went deep inside of packaging design and put forward reform direction in practice, security, environmental protection, specification, human nature, etc. and carried on corresponding discourse and discussion. The development and innovation of packaging design in the network era is already a situation,which conforms to the law of market change and meets the demand of consumers shopping. In a certain sense, it brings more diversified sales channels to enterprises, increases their market share and brings good news to the whole social and economic development.
引文
[1]李志英.网购时代产品包装设计的研究[J].经济研究导刊,2017(8):98-99.LI Zhi-ying.Research on Product Packaging Design in the Age of Online Shopping[J].Economic Research Guide,2017(8):98-99.
[2]尹律航.网购平台中产品包装设计的分析[J].现代装饰(理论),2015(1):113-114.YIN Lv-hang.Analysis of Product Packaging Design in Online Shopping Platform[J].Modern Decor(Theory),2015(1):113-114.
[3]王倩,李志英.网购时代的包装设计再思考[J].商情,2017(1):215.WANG Qian,LI Zhi-ying.Rethinking the Packaging Design in the Age of Online Shopping[J].Business,2017(1):215.
[4]张欣莹.网购模式下顾客满意度的关键影响因素探讨[J].现代营销(下旬刊),2016(6):212.ZHANG Xin-ying.Discussion on the Key Influencing Factors of Customer Satisfaction in Online Shopping Mode[J].Modern Marketing(The Magazine),2016(6):212.
[5]赵丽梅.基于消费者网购影响因素的电商网站营销策略探讨[J].商业经济研究,2015(30):73-74.ZHAO Li-mei.Discussion on the Marketing Strategy of E-commerce Website Based on the Influencing Factors of Consumer Online Shopping[J].Journal of Business Economics,2015(30):73-74.
[6]陈亚菲,王展鸿,王霞.影响网上购物的不确定性因素分析[J].计算机工程与应用,2014,50(4):114-117.CHEN Ya-fei,WANG Zhan-hong,WANG Xia.Analysis of Uncertain Factors Affecting Online Shopping[J].Computer Engineering and Applications,2014,50(4):114-117.
[7]章璇,景奉杰.基于消费者购买行为的电子商务网站特性研究综述[J].图书情报工作,2012,56(4):136-142.ZHANG Xuan,JING Feng-jie.A Survey of E-Commerce Website Characteristics Based on Consumer Purchase Behavior[J].Library and Information Service,2012,56(4):136-142.
[8]孙永波,刘晓敏.电商新趋势下影响消费者购买行为因素研究[J].北京工商大学学报(社会科学版),2014,29(4):93-101.SUN Yong-bo,LIU Xiao-min.Research on Factors Affecting Consumers'Purchasing Behavior under the New Trend of E-commerce[J].Journal of Beijing Technology and Business University(Social Science Edition),2014,29(4):93-101.
[9]查金祥,王立生.网络购物顾客满意度影响因素的实证研究[J].管理科学,2006,19(1):50-58.ZHA Jin-xiang,WANG Li-sheng.An Empirical Study on the Factors Affecting Customer Satisfaction in Online Shopping[J].Management Science,2006,19(1):50-58.
[10]翟庆华,叶明海.网络购物顾客忠诚度影响因素实证研究[J].经济论坛,2009(18):128-131.ZHAI Qing-hua,YE Ming-hai.An Empirical Study on the Factors Affecting Customer Loyalty in Online Shopping[J].Economic Forum,2009(18):128-131.
[11]何佳宇,王佳.“网购时代”产品包装设计的思考[J].大众文艺,2012(14):85.HE Jia-yu,WANG Jia.Thoughts on Product Packaging Design of"Online Shopping Age"[J].Public Art,2012(14):85.
[12]王瑶.网络商品包装的问题及其对策分析[J].商场现代化,2014(23):68-69.WANG Yao.Problems in Network Commodity Packaging and Countermeasures[J].Modernization of Shopping Mall,2014(23):68-69.
[13]廖亮.网络零售背景下的商品快递包装研究[J].包装工程,2017,38(16):43-47.LIAO Liang.Research on Commodity Express Packaging under the Background of Network Retail[J].Packaging Engineering,2017,38(16):43-47.
[2]尹律航.网购平台中产品包装设计的分析[J].现代装饰(理论),2015(1):113-114.YIN Lv-hang.Analysis of Product Packaging Design in Online Shopping Platform[J].Modern Decor(Theory),2015(1):113-114.
[3]王倩,李志英.网购时代的包装设计再思考[J].商情,2017(1):215.WANG Qian,LI Zhi-ying.Rethinking the Packaging Design in the Age of Online Shopping[J].Business,2017(1):215.
[4]张欣莹.网购模式下顾客满意度的关键影响因素探讨[J].现代营销(下旬刊),2016(6):212.ZHANG Xin-ying.Discussion on the Key Influencing Factors of Customer Satisfaction in Online Shopping Mode[J].Modern Marketing(The Magazine),2016(6):212.
[5]赵丽梅.基于消费者网购影响因素的电商网站营销策略探讨[J].商业经济研究,2015(30):73-74.ZHAO Li-mei.Discussion on the Marketing Strategy of E-commerce Website Based on the Influencing Factors of Consumer Online Shopping[J].Journal of Business Economics,2015(30):73-74.
[6]陈亚菲,王展鸿,王霞.影响网上购物的不确定性因素分析[J].计算机工程与应用,2014,50(4):114-117.CHEN Ya-fei,WANG Zhan-hong,WANG Xia.Analysis of Uncertain Factors Affecting Online Shopping[J].Computer Engineering and Applications,2014,50(4):114-117.
[7]章璇,景奉杰.基于消费者购买行为的电子商务网站特性研究综述[J].图书情报工作,2012,56(4):136-142.ZHANG Xuan,JING Feng-jie.A Survey of E-Commerce Website Characteristics Based on Consumer Purchase Behavior[J].Library and Information Service,2012,56(4):136-142.
[8]孙永波,刘晓敏.电商新趋势下影响消费者购买行为因素研究[J].北京工商大学学报(社会科学版),2014,29(4):93-101.SUN Yong-bo,LIU Xiao-min.Research on Factors Affecting Consumers'Purchasing Behavior under the New Trend of E-commerce[J].Journal of Beijing Technology and Business University(Social Science Edition),2014,29(4):93-101.
[9]查金祥,王立生.网络购物顾客满意度影响因素的实证研究[J].管理科学,2006,19(1):50-58.ZHA Jin-xiang,WANG Li-sheng.An Empirical Study on the Factors Affecting Customer Satisfaction in Online Shopping[J].Management Science,2006,19(1):50-58.
[10]翟庆华,叶明海.网络购物顾客忠诚度影响因素实证研究[J].经济论坛,2009(18):128-131.ZHAI Qing-hua,YE Ming-hai.An Empirical Study on the Factors Affecting Customer Loyalty in Online Shopping[J].Economic Forum,2009(18):128-131.
[11]何佳宇,王佳.“网购时代”产品包装设计的思考[J].大众文艺,2012(14):85.HE Jia-yu,WANG Jia.Thoughts on Product Packaging Design of"Online Shopping Age"[J].Public Art,2012(14):85.
[12]王瑶.网络商品包装的问题及其对策分析[J].商场现代化,2014(23):68-69.WANG Yao.Problems in Network Commodity Packaging and Countermeasures[J].Modernization of Shopping Mall,2014(23):68-69.
[13]廖亮.网络零售背景下的商品快递包装研究[J].包装工程,2017,38(16):43-47.LIAO Liang.Research on Commodity Express Packaging under the Background of Network Retail[J].Packaging Engineering,2017,38(16):43-47.