汽车标志法规及设计方法研究
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摘要
目的解析国标《乘用车外部凸出物》,并结合中国市场上的量产车型的标志设计分析,为汽车标志设计提供方法和参考准则。方法通过将文献调查和计算机模拟试验相结合,总结了标志的特性、标志设计遵循的原则和规避相关法规的方法。结论汽车标志是汽车品牌、造型的重要组成部分,具有识别性、内涵性、演变性的主要特点,设计时应遵循可读性、通用性和耐久性的原则。《乘用车外部凸出物》是涉及汽车标志设计的最重要的国家标准,通过真空镀膜工艺、改变标志和钣金面的相对位置、改变标志本身形状等方法是满足该国标的有效设计方法。
Though the study of External Projections for Passenger Car, combined with the design analysis of the production cars' logos, it offers the references and principles for vehicle logo design process. It summarizes the characteristic of vehicle logos, principles of vehicle logo design and how to conform to national standards, by literature survey and computer stimulation test. A vehicle logo plays an important role in a car branding and design, with the features of identity, connotation and evolution. As a massive production part, the logo should be easily read, universal applicable and durable. External Projections for Passenger Car is the most important relevant national standards, to conform this standards, vacuum coating technology, changing the position between the logo and the sheet metal, or changing the shape of the logo itself are effective ways.
Though the study of External Projections for Passenger Car, combined with the design analysis of the production cars' logos, it offers the references and principles for vehicle logo design process. It summarizes the characteristic of vehicle logos, principles of vehicle logo design and how to conform to national standards, by literature survey and computer stimulation test. A vehicle logo plays an important role in a car branding and design, with the features of identity, connotation and evolution. As a massive production part, the logo should be easily read, universal applicable and durable. External Projections for Passenger Car is the most important relevant national standards, to conform this standards, vacuum coating technology, changing the position between the logo and the sheet metal, or changing the shape of the logo itself are effective ways.
引文
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[2]殷媛媛.品牌的一致性——品牌DNA的传承[J].装饰,2014(4):32.YIN Yuan-yuan.The Consistency of the Brand:the Inheritance of Brand DNA[J].Zhuangshi,2014(9):32.
[3]张杰.论标志设计中具象与抽象图形的对比与融合[J].装饰,2014(3):125.ZHANG Jie.Contrast and Combination of Representational and Abstract Graphic in Logo Design[J].Zhuangshi,2014(3):125.
[4]王波,方慧珺,熊昊,等.基于抽象形态的汽车造型前景设计方法[J].装饰,2016(7):90.WANG Bo,FANG Hui-jun,XIONG Hao,et al.Design Method of Automotive Styling Advanced Design Based on Abstract Form[J].Zhuangshi,2016(7):90.
[5]费德里克·保利尼,王珍时.驶向新时代:20世纪意大利汽车设计社会史[J].装饰,2016(6):037.FEDERICO P,WANG Zhen-shi.Driving towards a New Society:a Social History of Car Design in Twentieth Century Italy[J].Zhuangshi,2016(6):37.
[6]张宇.数字时代的汽车标志设计[D].长春:吉林大学,2014.ZHANG Yu.Automobile Logo Design in the Digital Age[D].Changchun:Jilin University,2014.
[7]张浙丽.中国汽车品牌标志设计研究[D].景德镇:景德镇陶瓷学院,2014.ZHANG Zhe-li.Study on Chinese Automobile Brand Identity Design[D].Jingdezhen:Jingdezhen Ceramic Institute,2014.
[8]刘利平,谯万成,王树民.汽车标牌、标徽生产工艺及开发流程简介[J].汽车工艺与材料,2006(3):21—24.LIU Li-ping,QIAO Wan-cheng,WANG Shu-min.Brief Introduction of Car Badges,Production Process and Development Flow[J].Automobile Technology and Material,2006(3):21—24.
[9]付璐,付黎明.汽车造型的艺术因素研究[J].包装工程,2007,28(11):148.FU Lu,FU Li-ming.Study on Fundamental Factor of Automobile Modeling[J].Packaging Engineering,2007,28(11):148.
[10]林孝一,豫园秀一,渡边诚,等.日本汽车设计与相关政策和规章制度的变迁[J].装饰,2015(12):33.LIN Xiao-yi,MISONO H,WATANABE M,et al.The Transition of Japanese Car Design and the National Policy&Regulation[J].Zhuangshi,2015(12):33.