现代文化类书籍封面设计的意境创意设计
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摘要
目的从意境表现方式与特征、意境创意设计存在的问题与解决方式等方面,系统梳理与分析现代文化类书籍封面设计中的意境创意设计情况,指出现代文化类书籍封面设计意境创意设计策略。方法以我国传统儒家思想、文艺理论、书画理论为基础,以当前具有代表性的文化类书籍封面设计作品为案例,利用理论分析与案例解读相结合的方法,展开对此类书籍封面设计中意境创意设计情况的研究。结论现代文化类书籍封面设计中意境创意设计体现在图画、色彩、留白、文字等各项元素中,视觉上表现出文化审美的特征,情感上呈现出思想高远的特征,而内容上则彰显出书画一体的特征。有效解决现代文化类书籍封面设计意境创意设计过程中,所存在的文字与画面风格不协调、封面意境脱离书籍内容、缺乏对现代书籍封面设计原则与设计技法的重视方面的问题,则必须立足于书籍内容与思想,结合现代设计原则和手法,整合设计封面中的各项元素,由此呈现出完美的书籍封面意境效果。
From the aspects of artistic expression,the characteristics of artistic conception,the problems and solutions of artistic conception creation,it systematically analyzes the creation of artistic conception in the cover design of modern culture books,and points out that modern culture books cover design strategies.Based on the theory of traditional Chinese Confucianism,literary theory and calligraphy and painting,taking a large number of cultural books as a case study,using the method of theoretical analysis and case interpretation,it carries out the creation of situation the study.The creation of "artistic conception" in the design of modern culture books is embodied in the elements of picture,color,blank,and writing.It shows the characteristics of cultural aesthetics and shows the characteristics of lofty ideals.It highlights the characteristics of painting and calligraphy.In order to solve the problem that the text and picture style exist in the process of creating the concealment of the modern culture books,the artifacts of the cover art are out of the books and the lack of attention to the modern book cover design principles and design techniques.In the book content and ideas,combined with modern design principles and practices,integration of the design of the cover elements,which presents a perfect book cover mood effect.
From the aspects of artistic expression,the characteristics of artistic conception,the problems and solutions of artistic conception creation,it systematically analyzes the creation of artistic conception in the cover design of modern culture books,and points out that modern culture books cover design strategies.Based on the theory of traditional Chinese Confucianism,literary theory and calligraphy and painting,taking a large number of cultural books as a case study,using the method of theoretical analysis and case interpretation,it carries out the creation of situation the study.The creation of "artistic conception" in the design of modern culture books is embodied in the elements of picture,color,blank,and writing.It shows the characteristics of cultural aesthetics and shows the characteristics of lofty ideals.It highlights the characteristics of painting and calligraphy.In order to solve the problem that the text and picture style exist in the process of creating the concealment of the modern culture books,the artifacts of the cover art are out of the books and the lack of attention to the modern book cover design principles and design techniques.In the book content and ideas,combined with modern design principles and practices,integration of the design of the cover elements,which presents a perfect book cover mood effect.
引文
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[7]游凯,余敏,张臣华,等.封面立意构思与语意传达[J].重庆科技学院学报,2009(2):187—188.YOU Kai,YU Min,ZHANG Chen-hua,et al.Conception of Conception and Semantic Communication[J].Journal of Chongqing University of Science and Technology,2009(2):187—188.
[8]潜铁宇,王文.书籍封面设计中的“象”与“意”[J].包装工程,2014,35(5):95—98.QIAN Tie-yu,WANG Wen."Image"and"Meaning"in Book Cover Design[J].Packaging Engineering,2014,35(5):95—98.
[9]张晓辉.从封面设计看文学童书的造境之美[J].包装工程,2016,37(10):203—207.ZHANG Xiao-hui.On the Beauty of the Creation of Children's Literature from the Cover Design[J].Packaging Engineering,2016,37(10):203—207.
[10]傅继强.探讨书籍装帧设计中的造境之美[J].包装工程,2014,35(12):83—86.FU Ji-qiang.Exploring the Beauty of the Environment in the Design of Book Binding[J].Packaging Engineering,2014,35(12):83—86.
[2]吴艺华.书籍封面设计[M].北京:人民美术出版社,2011.WU Yi-hua.Book Cover Design[M].Beijing:People's Fine Arts Publishing House,2011.
[3]赖贤宗.意境美学与诠释学[M].北京:北京大学出版社,2009.LAI Xian-zong.Artistic Aesthetics and Hermeneutics[M].Beijing:Peking University Press,2009.
[4]晨雪.封面配色设计[M].上海:上海科学技术文献出版社,2013.CHEN Xue.Cover Color Design[M].Shanghai:Shanghai Science and Technology Literature Publishing House,2013.
[5]中国出版协会装帧艺术工作委员会.书籍设计[M].北京:中国青年出版社,2015.China Publishing Association Binding Art Working Committee.Book Design[M].Beijing:China Youth Publishing House,2015.
[6]刘雨秧.论意境创作理念在文学书籍封面设计中的运用[J].中国包装工业,2013(10):25.LIU Yu-yang.On the Application of Artistic Conception Idea in the Design of Literary Book Cover[J].China Packaging Industry,2013(10):25.
[7]游凯,余敏,张臣华,等.封面立意构思与语意传达[J].重庆科技学院学报,2009(2):187—188.YOU Kai,YU Min,ZHANG Chen-hua,et al.Conception of Conception and Semantic Communication[J].Journal of Chongqing University of Science and Technology,2009(2):187—188.
[8]潜铁宇,王文.书籍封面设计中的“象”与“意”[J].包装工程,2014,35(5):95—98.QIAN Tie-yu,WANG Wen."Image"and"Meaning"in Book Cover Design[J].Packaging Engineering,2014,35(5):95—98.
[9]张晓辉.从封面设计看文学童书的造境之美[J].包装工程,2016,37(10):203—207.ZHANG Xiao-hui.On the Beauty of the Creation of Children's Literature from the Cover Design[J].Packaging Engineering,2016,37(10):203—207.
[10]傅继强.探讨书籍装帧设计中的造境之美[J].包装工程,2014,35(12):83—86.FU Ji-qiang.Exploring the Beauty of the Environment in the Design of Book Binding[J].Packaging Engineering,2014,35(12):83—86.