基于年轻消费群心理调研的实木家具设计探究
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摘要
目的提出实木家具设计未来方向的立足点,以便满足消费者的心理需求。方法采用网络调研与实地调研相结合的方式,对都市人群的工作、生活、行为方式及消费心理进行分析,以及对现有的目标产品——实木家具的优缺点以及市场状况进行梳理,并运用多维分析法对实木家具的需求指向及设计指向进行阐述。结论实木家具的设计方向应注重在保证人体舒适度的情况下,通过创新设计来实现功能化的要求,更倾向于清新、简约的风格,强调色彩要素、家具材质、装饰手法、情感要素的统一协调。综合运用各要素,使设计的饱满性强,因此基于年轻消费群的实木家具设计不仅是产品本身的创新设计,更是在人、市场、产品共同作用下的设计。
The work aims to put forward the foothold of the solid wood furniture design future direction,so as to meet the consumers' psychological needs.The way of network research combined with field research was adopted to analyze the styles of work,life,behavior and consumer psychology of the urbanites,and the advantages and disadvantages of the existing target product:solid wood furniture as well as the market conditions were combed.Moreover,the multi-dimension analysis was carried out to explain the demand and design orientation of the solid wood furniture.The design direction of solid wood furniture should pay attention to ensuring the realization of the functional requirements through innovative design under the condition of the human body comfort.The solid wood furniture design prefers the fresh and concise style and emphasizes the consistency and coordination of color element,furniture material,adornment gimmick and emotional factors.All the elements are comprehensively applied to make the design strongly powerful.Therefore,the solid wood furniture design based on young consumers is not only the innovative design of product itself,but also the design under the joint action of people,market and product.
The work aims to put forward the foothold of the solid wood furniture design future direction,so as to meet the consumers' psychological needs.The way of network research combined with field research was adopted to analyze the styles of work,life,behavior and consumer psychology of the urbanites,and the advantages and disadvantages of the existing target product:solid wood furniture as well as the market conditions were combed.Moreover,the multi-dimension analysis was carried out to explain the demand and design orientation of the solid wood furniture.The design direction of solid wood furniture should pay attention to ensuring the realization of the functional requirements through innovative design under the condition of the human body comfort.The solid wood furniture design prefers the fresh and concise style and emphasizes the consistency and coordination of color element,furniture material,adornment gimmick and emotional factors.All the elements are comprehensively applied to make the design strongly powerful.Therefore,the solid wood furniture design based on young consumers is not only the innovative design of product itself,but also the design under the joint action of people,market and product.
引文
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[2]周橙旻,关惠元,钟诚.中平价位传统型主管桌的创新设计研究[J].家具与室内装饰,2010(11):15-17.ZHOU Cheng-min,GUAN Hui-yuan,ZHONG Cheng.Creative Design of Mid-priced Traditional Head Table[J].Furniture and Interior Decoration,2010(11):15-17.
[3]侯海鸥.基于消费心理下的中国住宅设计研究[D].株洲:湖南工业大学,2012.HOU Hai-ou.Chinese Residential Design Research Based on Consumer Psychology[D].Zhuzhou:Hunan University of Technology.
[4]柳翰.关于实木家具产业的反思[J].家具与室内装饰,2015(3):14-17.LIU Han.Reflection of Solid Wood Furniture[J].Furniture and Interior Design,2015(3):14-17.
[5]乔会娇.论东方新古典主义家具[J].安徽文学,2010(7):102.JOE Hui-jiao.On the East of Neoclassical Furniture[J].Anhui Literature,2010(7):102.
[6]莫家娉.展望未来家具设计的材料--对家具设计材料的探索[J].美术教育研究,2012(3):61-63.MO Jia-pin.Looking Forward to the Furniture Material in the Future:Exploring the Furniture Material[J].Art Education Research,2012(3):61-63.
[7]张寒凝.现代家具的色彩意象研究[D].南京:南京林业大学,2011.ZHANG Han-ning.Research on the Color Image of Modern Furniture[D].Nanjing:Nanjing Forestry University,2011.
[8]李敏秀.中国家具装饰的发展历史与艺术特色探析[J].包装工程,2010,31(6):110-113.LI Min-xiu.Brief History and Artistic Features of Chinese Furniture Decoration[J].Packaging Engineering,2010,31(6):110-113.
[9]曹玉钧.极繁主义装饰风格在现代家具设计中的应用[D].北京:北京林业大学,2013.CAO Yu-jun.The Maximallism Style of Decoration in Modern Furniture[D].Beijing:Beijing Forestry University,2013.
[10]时新.“虚”与“实”在现代家具设计中的应用探析[J].包装工程,2010,31(22):30-32.SHI Xin.Discussion on the Application of Emptiness and Solidness in Modern Furniture Design[J].Packaging Engineering,2010,31(22):30-32.
[11]邱娟.漆艺家具传统与现代的融合[D].上海:上海师范大学,2015.QIU Juan.The Fusion of Traditional and Modern in Lacquer Art Furniture[D].Shanghai:Shanghai Normal University,2015.
[12]游娟.现代家具艺术化设计的时代意义[J].中国包装工业,2014(10):56-58.YOU Juan.Significance of Modern Furniture Art Design[J].China Packaging Industry,2014(10):56-58.