社会化媒体中高校教学价值共创的影响因素研究
|
摘要
社会化媒体中的高校教学价值共创是一种创新教学方式,以宁波高校师生为配对样本,对基于社会化媒体的高校教学价值共创的影响因素进行实证分析。结论显示,师生参与对实用价值、社交价值和内容价值共创产生积极的影响;而心理契约和感知匹配对实用价值、娱乐价值、社交价值和内容价值共创均产生积极的影响。高校在利用社会化媒体进行教学价值共创时,识别价值共创的维度及其影响因素对提高教学效果具有重要的意义。
University teaching value co-creation in social media is an innovative teaching method.Based on the paired sample of teachers and students from Universities in Ningbo,this study empirically investigates the factors impacting university teaching value co-creation in social media.The results demonstrate that teachers and students′ participation positively influence utilitarian value co-creation,social value co-creation and content value co-creation,whereas psychological contract and perceived fit positively influence utilitarian value co-creation,hedonic value co-creation,social value co-creation and content value co-creation.When universities carry out teaching value co-creation,identifying the dimensions of value co-creation and their influencing factors are of significance to improve the teaching effectiveness.
University teaching value co-creation in social media is an innovative teaching method.Based on the paired sample of teachers and students from Universities in Ningbo,this study empirically investigates the factors impacting university teaching value co-creation in social media.The results demonstrate that teachers and students′ participation positively influence utilitarian value co-creation,social value co-creation and content value co-creation,whereas psychological contract and perceived fit positively influence utilitarian value co-creation,hedonic value co-creation,social value co-creation and content value co-creation.When universities carry out teaching value co-creation,identifying the dimensions of value co-creation and their influencing factors are of significance to improve the teaching effectiveness.
引文
[1] Zaidieh A.The use of social networking in education:challenges and opportunities[J].World of Computer Science and Information Technology Journal,2012,2(1):18-21.
[2] Jiao Y,Jo M-S,Sarig?llü E.Social value and content value in social media:two paths to psychological well-being[J].Journal of Organizational Computing and Electronic Commerce,2017,27(1):3-24.
[3] Jiao Y,Gao J,Yang J.Social value and content value in social media:two ways to flow[J].Journal of Advanced Management Science,2015,3(4):299-306.
[4] 焦勇兵,高静.社会化媒体中消费者的自我建构、顾客价值与沉浸体验 [J].财经论丛,2017(5):89-101.
[5] 焦勇兵,高静,杨健.顾客采纳社会化媒体的影响因素——一个理论模型及其实证研究[J].山西财经大学学报,2013(7):43-55.
[6] Ratneswary R,Rasiah V.Transformative higher education teaching and learning:using social media in a team-based learning environment[J].Procedia Social and Behavioral Sciences,2014,12(3):369-379.
[7] Heinonen K.Consumer activity in social media:managerial approaches to consumers′ social media behavior[J].Journal of Consumer Behavior,2011(10):356-364.
[8] Rodie R,Kleine S.Customer participation in services production and delivery [C]//Teresa A,Dawn L.Handbook of services marketing and management.Beverley Hills,California:Sage Publications,2000:111-125.
[9] Chi K Y,Kimmy W C,Simon S L.Do customers and employees enjoy service participation?synergistic effects of self- and other-efficacy[J].Journal of Marketing,2012,76(11):121-140.
[10] Rousseau D M.Schema,promise and mutuality:the building blocks of the psychological contract[J].Journal of Occupational and Organizational Psychology,2001(74):511-541.
[11] Edwards J R,Cable D M.The value of value congruence[J].Journal of Applied Psychology,2009,94(3):654-677.
[2] Jiao Y,Jo M-S,Sarig?llü E.Social value and content value in social media:two paths to psychological well-being[J].Journal of Organizational Computing and Electronic Commerce,2017,27(1):3-24.
[3] Jiao Y,Gao J,Yang J.Social value and content value in social media:two ways to flow[J].Journal of Advanced Management Science,2015,3(4):299-306.
[4] 焦勇兵,高静.社会化媒体中消费者的自我建构、顾客价值与沉浸体验 [J].财经论丛,2017(5):89-101.
[5] 焦勇兵,高静,杨健.顾客采纳社会化媒体的影响因素——一个理论模型及其实证研究[J].山西财经大学学报,2013(7):43-55.
[6] Ratneswary R,Rasiah V.Transformative higher education teaching and learning:using social media in a team-based learning environment[J].Procedia Social and Behavioral Sciences,2014,12(3):369-379.
[7] Heinonen K.Consumer activity in social media:managerial approaches to consumers′ social media behavior[J].Journal of Consumer Behavior,2011(10):356-364.
[8] Rodie R,Kleine S.Customer participation in services production and delivery [C]//Teresa A,Dawn L.Handbook of services marketing and management.Beverley Hills,California:Sage Publications,2000:111-125.
[9] Chi K Y,Kimmy W C,Simon S L.Do customers and employees enjoy service participation?synergistic effects of self- and other-efficacy[J].Journal of Marketing,2012,76(11):121-140.
[10] Rousseau D M.Schema,promise and mutuality:the building blocks of the psychological contract[J].Journal of Occupational and Organizational Psychology,2001(74):511-541.
[11] Edwards J R,Cable D M.The value of value congruence[J].Journal of Applied Psychology,2009,94(3):654-677.