基于PESTEL分析的海南省乡村旅游低碳化发展研究
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摘要
结合全域旅游示范省创建、美丽乡村建设以及脱贫攻坚等工作,海南省的乡村旅游和休闲农业取得了一定的成效。本文分析海南乡村旅游发展过程中的"高碳"问题。海南省拥有丰富的自然资源和优越的生态环境,乡村旅游低碳化发展的政策环境良好,居民收入的不断提高和旅游消费观念的转变成为乡村旅游发展的推动力。但是乡村社区和农业发展缺乏统一的低碳规划,低碳技术供应不足。所以,应该利用财税、金融、奖惩等激励机制促进旅游企业开发低碳型旅游产品,旅游者和社区居民践行低碳生活方式;完善乡村旅游以碳排放测量为基础的监督体系。
Combining with the establishment of a demonstration province of tourism, the construction of beautiful countryside and the work of eliminating poverty, the rural tourism and leisure agriculture in Hainan Province have achieved certain results. This paper uses PESTEL analysis method to study the macro environment and characteristic path of low-carbon rural tourism development in Hainan Province, to overcome the "high-carbon" problem in the process of rural tourism development. Hainan Province has abundant natural resources and superior ecological environment. The policy environment of low-carbon development of rural tourism is good.The increasing income of residents and the transformation of tourism consumption concept have become the driving force of rural tourism development. However, rural communities and agricultural development lack a unified low-carbon planning, low-carbon technology supply is insufficient, targeted law is lacking, low-carbon concept needs to be strengthened to become the bottleneck of lowcarbon development of rural tourism in Hainan Province. The?government-led development model of low-carbon rural tourism?in Hainan Province has been constructed: the government unified planning to build low-carbon agriculture and low-carbon communities;the use of fiscal, financial, reward and punishment incentives to promote tourism enterprises to develop low-carbon tourism products,tourists and community residents to practice a low-carbon lifestyle; improve rural tourism carbon emissions. Measurement based oversight system
Combining with the establishment of a demonstration province of tourism, the construction of beautiful countryside and the work of eliminating poverty, the rural tourism and leisure agriculture in Hainan Province have achieved certain results. This paper uses PESTEL analysis method to study the macro environment and characteristic path of low-carbon rural tourism development in Hainan Province, to overcome the "high-carbon" problem in the process of rural tourism development. Hainan Province has abundant natural resources and superior ecological environment. The policy environment of low-carbon development of rural tourism is good.The increasing income of residents and the transformation of tourism consumption concept have become the driving force of rural tourism development. However, rural communities and agricultural development lack a unified low-carbon planning, low-carbon technology supply is insufficient, targeted law is lacking, low-carbon concept needs to be strengthened to become the bottleneck of lowcarbon development of rural tourism in Hainan Province. The?government-led development model of low-carbon rural tourism?in Hainan Province has been constructed: the government unified planning to build low-carbon agriculture and low-carbon communities;the use of fiscal, financial, reward and punishment incentives to promote tourism enterprises to develop low-carbon tourism products,tourists and community residents to practice a low-carbon lifestyle; improve rural tourism carbon emissions. Measurement based oversight system
引文
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[2]邓爱民.低碳背景下乡村旅游功能构建问题探讨[J].农业经济问题,2013,(2):105-109.
[3]陈瑞平.基于日本经验的我国乡村旅游低碳化发展对策研究[J].农业经济,2015,(6):87-88.
[4]周文奕.低碳乡村旅游开发模式研究[D].成都理工大学,2012.
[5]赵金霞.乡村低碳旅游模式构建的实证研究[J].扬州职业学院学报,2012,16(4):34-37.
[6]杜宗斌.乡村低碳旅游发展路径分析——以浙江湖州为例[J].安徽农业科技,2011,39(1):375-379.
[7]罗红,陈晓,何伟忠.低碳视角下乡村旅游决策行为实证研究——基于北京市300位游客的调查数据[J].中国农学通报,2014,30(34):294-302.
[8]任燕,黄燕,杨怡莎.关天经济区文化旅游发展研究——基于SWOT-PEST分析[J].西安财经学院学报,2014,(3):45-50.
[9]詹兆宗.基于PEST-SWOT的旅游业新常态分析与启示[J].浙江学刊,2016,(1):192-196.
[10]谷靖.基于SWOT-PEST模型对西安市休闲农业旅游发展分析[J].经济研究导刊,2017,334(20):145-147.
[11]沈梦涵.基于PEST模型的德清休闲农业发展战略研究[J].中国农业资源与区划,2017,38(10):99-106.
[12]赵诗源.智慧旅游视角下海南乡村旅游产业结构优化研究[J].经济师,2018,(9):183-184.
[13]王秋娜.酒店业低碳化发展的政府主导型激励政策体系构建—以海南省星级酒店为例[J].海南金融,2014,311(10):23-29.
[14]柳春锋.旅游饭店节能途经分析[J].经济地理,2007,27(5):45-48.
[15]孙命,邓明然.节能减排的金融政策支持研究[J].武汉理工大学学报,2010,32(4):28-30.
(1)https://baike.so.com/doc/6064952-6278011.html.
(2)新农网[EB/OL].2018-1-13.
(3)https://baike.so.com/doc/1404110-1484328.html.
(4)2017年海南省国民经济和社会发展统计公报[EB/OL].http://stats.hainan.gov.cn/tjgb/fzgb/n_991238/201801/t20180124_2536191.html.
(5)2017年海南省国民经济和社会发展统计公报[EB/OL].http://stats.hainan.gov.cn/tjgb/fzgb/n_991238/201801/t20180124_2536191.html.
(6)2017年海南省国民经济和社会发展统计公报[A].
(7)海南省低碳经济政策与产业技术研究院[EB/OL].http://www.hainu.edu.cn/STM/ditan/SHTML_liebiao.asp@bbsid=4686.shtml.
(8)2018年第二季度海南省环境状况公报[A].