新生代农民工返乡创业意向影响因素实证研究
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摘要
从认知视角构建创业环境、创业认知和创业意向的理论模型,探索创业环境、创业认知对新生代农民工返乡创业意向的影响及其作用路径。实证研究表明,不同层面创业环境对新生代农民工返乡创业意向作用路径不同。社会网络支持对创业意向既有直接影响,又借助创业认知产生间接影响;宏观环境通过创业认知间接影响创业意向;创业认知在创业环境与创业意向关系中发挥了中介作用。应开展基于社会网络的创业宣传,优化创业宏观环境,加大创业培训,从而提升返乡创业意向。
From a cognitive perspective, this paper constructs the theoretical model of entrepreneurial environment, entrepreneurial cognition and entrepreneurial intention, and explores the influence of entrepreneurial environment and entrepreneurial cognition on the entrepreneurial intention of the new generation of migrant workers returning home and its action path. The empirical study shows that different levels of entrepreneurial environment have different paths to the new generation of migrant workers' intention to return home for entrepreneurship. Social network support has direct influence on entrepreneurial intention and indirect influence on entrepreneurial cognition. Macro environment indirectly influences entrepreneurial intention through entrepreneurial cognition. Entrepreneurial cognition plays an intermediary role in the relationship between entrepreneurial environment and entrepreneurial intention. Social network-based entrepreneurship publicity should be carried out to optimize the macro environment for entrepreneurship and increase entrepreneurship training, so as to enhance the intention of returning home for entrepreneurship.
From a cognitive perspective, this paper constructs the theoretical model of entrepreneurial environment, entrepreneurial cognition and entrepreneurial intention, and explores the influence of entrepreneurial environment and entrepreneurial cognition on the entrepreneurial intention of the new generation of migrant workers returning home and its action path. The empirical study shows that different levels of entrepreneurial environment have different paths to the new generation of migrant workers' intention to return home for entrepreneurship. Social network support has direct influence on entrepreneurial intention and indirect influence on entrepreneurial cognition. Macro environment indirectly influences entrepreneurial intention through entrepreneurial cognition. Entrepreneurial cognition plays an intermediary role in the relationship between entrepreneurial environment and entrepreneurial intention. Social network-based entrepreneurship publicity should be carried out to optimize the macro environment for entrepreneurship and increase entrepreneurship training, so as to enhance the intention of returning home for entrepreneurship.
引文
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[2]蔡莉,单标安,朱秀梅,等.创业研究回顾与资源视角下的研究框架构建——基于扎根思想的编码与提炼[J].管理世界,2011(12):160-169.
[3]张宏如,王北,彭伟,等.创业环境、创业认知与创业胜任力:一个新生代农民工创业促进的理论框架[J].浙江社会科学,2018(8):83-88.
[4]张秀娥,张梦琪,王丽洋.社会网络对新生代农民工创业意向的影响机理研究[J].华东经济管理,2015,29(6):10-16,185.
[5]张秀娥,方卓,毛刚.基于信息生态学的创业认知边界研究[J].科技进步与对策,2015,32(15):91-97.
[6]韩力争.创业自我效能感的理论界定[J].南京财经大学学报,2006(6):83-86.
[7]王勇.创业环境、风险态度与新生代农民工的创业倾向[J].经济体制改革,2017(1):67-75.
[8]胡宜挺,肖志敏.家庭支持、心理资本与新生代农民创业意向关系分析[J].商业时代,2014(31):38-39.
[9]方卓.新生代农民工创业认知、创业意愿与创业决策关系研究[D].长春:吉林大学,2014.
[10]CHEN C C,GREENE P G,CRICK A.Does entrepreneurial self-efficacy distinguish entrepreneurs from managers?[J].Journal of Business Venturing,1998,13(4):295-316.