中国当代大众文学的形态走向与规范创新
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摘要
20世纪80年代是中国当代文学发展的重要节点。随着网络媒介的快速崛起,大众的阅读习惯也悄然改变,具体表现为传统图书文本的阅读率急剧下降,而浅阅读、功利阅读、时尚阅读盛行,古典文学和严肃文学在阅读市场上逐渐式微,以流行文学为代表的新兴大众文学得以呈现,主要体现为娱乐化通俗诗歌的小众、商业化时髦小说的主导以及网络化流行文学的狂欢等三种形态走向。三种文学消费转向促成了中国大众文学这一文学特质的形成:即从"作者中心"到"消费者主权"的创作模式转向、从精英文学限量发售向大众文学批发生产的营销模式转向及其从传统"异质化"图书文本向当下"便捷性"多元媒介的阅读模式转变。研究20世纪80年代以来中国大众文学形态及其发展趋向,是规范大众文学发展,促成雅俗文学共生共荣的重要路径。
The 1980 s outstand as an important turning point of the development of Chinese contemporary popular literature.Along with the rapid development of online media, the reading habit of the mass has also been changed. The reading of traditional paper books has declined tremendously, while shallow reading, utilitarian reading and fashion reading has been prevailing.With the fast declination of classical literature and serious literature, the new mass literature like popular literature has outstood,with three trends of form, namely, a small group of amusing poems, a massive group of commercial and fashionable novels and a carnival of online popular literature. These three trends has promoted the formation of Chinese mass literature, that is, from "author-oriented" creation mode to "consumer sovereignty", from limited editions of elite literature to wholesale of mass literature,and from traditional "heterogeneity" paper books to "convenient" multi-media reading mode. The research on the form and tendency of Chinese popular literature in the 1980 s is an important approach to the normative development of popular literature and the co-existence and prosperity of classical and popular literature.
The 1980 s outstand as an important turning point of the development of Chinese contemporary popular literature.Along with the rapid development of online media, the reading habit of the mass has also been changed. The reading of traditional paper books has declined tremendously, while shallow reading, utilitarian reading and fashion reading has been prevailing.With the fast declination of classical literature and serious literature, the new mass literature like popular literature has outstood,with three trends of form, namely, a small group of amusing poems, a massive group of commercial and fashionable novels and a carnival of online popular literature. These three trends has promoted the formation of Chinese mass literature, that is, from "author-oriented" creation mode to "consumer sovereignty", from limited editions of elite literature to wholesale of mass literature,and from traditional "heterogeneity" paper books to "convenient" multi-media reading mode. The research on the form and tendency of Chinese popular literature in the 1980 s is an important approach to the normative development of popular literature and the co-existence and prosperity of classical and popular literature.
引文
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[4]李晓林.超越主观论美学和客观论美学——盖格尔现象学美学的学科定位[J].华侨大学学报:哲学社会科学版,2014(2).
[5]宋辉.赖大仁.文学生产的麦当劳化和网络化[J].文艺理论,2001(1).
[6]罗兰·巴尔特.罗兰·巴尔特文选:S/Z[M].屠友祥,译.上海:上海人民出版社,1970.
[7][美]泰勒·考恩.商业文化礼赞[M].北京:商务印书馆,2005.