新媒体时代综合性学术期刊面临的问题及差异化竞争策略——以《中国人口·资源与环境》为例
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摘要
【目的】针对《中国人口·资源与环境》办刊过程中遇到的问题和竞争压力,分析总结期刊改革创新思路、采取的策略和实践效果,为综合性学术期刊发展提供参考。【方法】采用实证分析法,从新媒体时代的传播特点出发,挖掘《中国人口·资源与环境》遇到的发展瓶颈问题,论证选题差异化竞争策略的实践效果。【结果】《中国人口·资源与环境》突出多学科交叉选题特色,形成差异化竞争优势;创建新媒体传播圈,拓展期刊传播的广度;筑牢学术质量"防火墙",提高期刊出版质量;其期刊影响因子现已居同领域期刊前列。【结论】综合性学术期刊应精准定位,突出期刊报道特色,采取差异化竞争策略。只有适应新媒体时代的传播特点,充分利用新媒体传播工具,才能提高期刊影响力,实现良性发展。
[Purposes] This paper analyzes the challenges and competition pressures encountered in the publishing of China Population,Resources and Environment( CPRE),summarizes the innovation ideas,strategies,and practical effects of journal reform,and provides reference for the development of comprehensive academic journals. [Methods]Based on the characteristics of communication in the new media era,we analyzed the bottleneck problem in the development of CPRE,and demonstrated the practical effect of differentiated competition strategy in the topic selection. [Findings] CPRE highlights the characteristics of interdisciplinary subject selection to form differentiated competitive advantages,create new media communication circle to expand the scope of journal communication,and build a " firewall" of academic quality to improve the quality of journal. At present,the impact factor of CPRE has been at the forefront of journals in the same field. [Conclusions] Comprehensive academic journals should be accurately positioned,highlight the characteristics of journal,and adopt a differentiated competition strategy. Only by adapting to the characteristics of communication in the new media era and making full use of new media communication tools,can we enhance the influence of journals and achieve sound development.
[Purposes] This paper analyzes the challenges and competition pressures encountered in the publishing of China Population,Resources and Environment( CPRE),summarizes the innovation ideas,strategies,and practical effects of journal reform,and provides reference for the development of comprehensive academic journals. [Methods]Based on the characteristics of communication in the new media era,we analyzed the bottleneck problem in the development of CPRE,and demonstrated the practical effect of differentiated competition strategy in the topic selection. [Findings] CPRE highlights the characteristics of interdisciplinary subject selection to form differentiated competitive advantages,create new media communication circle to expand the scope of journal communication,and build a " firewall" of academic quality to improve the quality of journal. At present,the impact factor of CPRE has been at the forefront of journals in the same field. [Conclusions] Comprehensive academic journals should be accurately positioned,highlight the characteristics of journal,and adopt a differentiated competition strategy. Only by adapting to the characteristics of communication in the new media era and making full use of new media communication tools,can we enhance the influence of journals and achieve sound development.
引文
[1]陈红燕,马勇,魏雅雯.新媒体时代学术期刊数字化发展路径研究[J].长安大学学报(社会科学版),2015,17(4):64-68.
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[5]龙秀芬,丁岩,冉文清,等.新媒体时代科技期刊的功能定位及融合发展策略[J].科技管理研究,2018,38(14):44-48.
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[7]沈建新.新媒体视角下的科技期刊传播力构建探索[J].科技与出版,2018(4):54-59.
[8]胡小洋,游俊,熊显长,等.基于新媒体技术和思维的学术期刊影响力提升理论研究[J].编辑学报,2018,30(1):8-12.
[9]刘呈庆.综合性学术期刊的品牌建设策略思考———以《中国人口·资源与环境》期刊为例[J].出版科学,2013,21(4):54-58.
[10]罗艳芬,罗东,黄春晓,等.《金属学报(英文版)》提升学术质量和影响力的新举措[J].编辑学报,2018,30(3):310-312.
[11]辛亮,黄雅意,黄锋.科技期刊微信公众平台与纸刊融合的关键点[J].编辑学报,2018,30(4):410-412.
[12]张艳辉.关于差异化竞争的两种理论解释及启示[J].经济问题,2005(8):8-10.
[13]许力琴.中文科技期刊融媒体发展的问题探讨[J].新闻研究导刊,2018,9(18):222,224.
[14]刘金波.论综合性学术期刊的改革与创新[J].江汉大学学报(社会科学版),2017,34(6):88-92,120-121.
[15]郭伟.学术期刊融合新媒体需要解决的关键问题[J].编辑学报,2018,30(2):137-140.
[16]庞海波.科技学术期刊编辑对学术不端行为的认识误区与防范策略[J].编辑学报,2011,23(2):103-104.
[2]张强,田旭,郑小光,等.学术期刊与新媒体融合发展实践探索[J].编辑学报,2017,29(6):571-573.
[3]陈国权. 2018中国报业发展报告[J].编辑之友,2019(2):46-53.
[4]李林.提升科技期刊传播力的实践与探索———以《环境科学》为例[J].编辑学报,2018,30(1):77-79.
[5]龙秀芬,丁岩,冉文清,等.新媒体时代科技期刊的功能定位及融合发展策略[J].科技管理研究,2018,38(14):44-48.
[6]李艺.媒体融合时代学术期刊可持续发展的创新模式思考[J].编辑学刊,2018(2):106-110.
[7]沈建新.新媒体视角下的科技期刊传播力构建探索[J].科技与出版,2018(4):54-59.
[8]胡小洋,游俊,熊显长,等.基于新媒体技术和思维的学术期刊影响力提升理论研究[J].编辑学报,2018,30(1):8-12.
[9]刘呈庆.综合性学术期刊的品牌建设策略思考———以《中国人口·资源与环境》期刊为例[J].出版科学,2013,21(4):54-58.
[10]罗艳芬,罗东,黄春晓,等.《金属学报(英文版)》提升学术质量和影响力的新举措[J].编辑学报,2018,30(3):310-312.
[11]辛亮,黄雅意,黄锋.科技期刊微信公众平台与纸刊融合的关键点[J].编辑学报,2018,30(4):410-412.
[12]张艳辉.关于差异化竞争的两种理论解释及启示[J].经济问题,2005(8):8-10.
[13]许力琴.中文科技期刊融媒体发展的问题探讨[J].新闻研究导刊,2018,9(18):222,224.
[14]刘金波.论综合性学术期刊的改革与创新[J].江汉大学学报(社会科学版),2017,34(6):88-92,120-121.
[15]郭伟.学术期刊融合新媒体需要解决的关键问题[J].编辑学报,2018,30(2):137-140.
[16]庞海波.科技学术期刊编辑对学术不端行为的认识误区与防范策略[J].编辑学报,2011,23(2):103-104.