移动社交媒体老年用户抵制行为影响因素研究:基于人-系统交互理论视角的分析
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摘要
文章基于人-系统交互理论社交,采用MEC理论设计访谈内容,抽取影响因素及各因素之间关系;借助解释结构模型从系统层、人-系统交互层、用户层三个层面建立老年用户抵制行为影响因素解释结构模型。研究分析结果表明,老年用户抵制移动社交媒体的根本原因是移动社交媒体未达到老年用户使用预期、倾向使用熟悉的社交方式和用户自身信息素养薄弱。本研究可以帮助社交媒体开发商更深入了解老年弱势群体的信息行为特征,为政府加强老年人的网络信息权益保护提供了参考,为移动社交媒体开发者面向老年人提供更合理的信息服务提供指导。
Based on the theory of human-system interaction theory, this paper adopts MEC theory to design the inter-view content, and extracts the influence factors and the relationships among them. The structure model is explained bythe explanation structure model from the three levels of system layer, human-system interaction layer and user layer.The analysis results show that the older users to boycott the root cause of the mobile social media is a mobile social me-dia did not meet older users use expectations, tend to use familiar social style and user's information literacy is weak.This study can help social media developers more in-depth understanding of information behavior characteristics of el-derly vulnerable groups, for the government to strengthen the protection of the rights and interests of the elderly of net-work information, offer reference for mobile social media developers provide guidance for the elderly to provide a morereasonable information service.
Based on the theory of human-system interaction theory, this paper adopts MEC theory to design the inter-view content, and extracts the influence factors and the relationships among them. The structure model is explained bythe explanation structure model from the three levels of system layer, human-system interaction layer and user layer.The analysis results show that the older users to boycott the root cause of the mobile social media is a mobile social me-dia did not meet older users use expectations, tend to use familiar social style and user's information literacy is weak.This study can help social media developers more in-depth understanding of information behavior characteristics of el-derly vulnerable groups, for the government to strengthen the protection of the rights and interests of the elderly of net-work information, offer reference for mobile social media developers provide guidance for the elderly to provide a morereasonable information service.
引文
[1]新华社:我国60岁及以上老年人口数量达2.41亿占总人口17.3%[EB/OL].[2018-02-26].http://www.xinhuanet.com/mrd x/2018-03/01/c_137007726.htm.
[2] 2017农村空巢老人调查报告[EB/OL].[2017-05-12].http://www.yjbys.com/peixun/news/35919.html.
[3]《2017微信数据报告》[EB/OL].[2017-11-09].http://money.163.com/17/1109/15/D2QE4Q8F002580T4.html.
[4] Jung E H. Social networking in the aging context:Why older adults use or avoid Facebook[J].Telematics and Informatics,2017,34(7):1071-1080.
[5] Lee S W. Lee J Y. A comparative study of KakaoStory and Facebook:focusing on use patterns and use motives[J].Telematics and Informatics,2017,34(1):220-229.
[6] Rymarczuk R. Same old story:on non-use and resistance to the telephone and socialmedia[J]. Technology in Society,2016,45:40-47.
[7]吴晓波,陈琦,李杰.基于行为要素的信息技术抵制模型及实证研究[J].西安电子科技大学学报,2008,18(5):7-12.
[8]邹波.创新抵制模型的社交媒介行为实证研究[J].求索,2013(8):223-225.
[9]徐孝娟,赵宇翔,吴曼丽,等. S-O-R理论视角下的社交网站用户流失行为实证研究[J].情报杂志,2017,36(7):188-194.
[10]赵宇翔,刘周颖.IT采纳和使用中用户转移行为研究综述[J].图书与情报,2017(5):86-96.
[11] Lapointe L,Rivard S.A multilevel model of resistance to information technology implementation[J].MIS Quarterly,2005,29(3):461-491.
[12] Kim H W.The effects of switching costs on user resistance to enterprise systems implementation[J].IEEE Transactions on Engineering Management,2011,58(3):471-482.
[13] Markus M L.Power,politics,and MIS implementation[J].Communications of the ACM,1983,26(6):430-444.
[14]张亚军,张金隆,陈江涛.信息系统实施情境下的用户抵制研究述评[J].图书情报工作,2014,58(5):124-130.
[15]王金山,陈鹏飞.人—信息系统交互效率的影响因素及测度模型研究[J].河北科技大学学报(社会科学版),2010,10(2):1-7.
[16] Gutman J.A means-end chain model based on consumer categorization processes[J].The Journal of Marketing,1982,46(2):60-72.
[17] Walker B A. Olson J C. Means-end chains:Connecting products withself[J]. Journal of Business Research,1991,22(2):111-118.
[18] Gutman J. Means-End Chains as Goal Hierarchies[J].Psychology&Marketing, 1997,14(6):545-560.
[19]杨青红,杨同宇.手段-目的链理论应用[J].商业时代,2013,31(21):35-37.
[20] Koo D M. The fundamental reasons of e-consumers’loyalty to an online store[J].Electronic Commerce Research and Applications,2006,5(2):117-130.
[21] Fang J M, George B, Shao Y F, et al. Affective and cognitive factors influencing repeat buying in e-commerce[J]. Electronic Commerce Research and Applications,2016,19(5):44-55.
[22] Lind L W. Consumer involvement and perceived differentiation of different kinds of pork–a Means-End Chain analysis[J].Food Quality and Preference,2007,18(4):690-700.
[23]徐孝娟,赵宇翔,朱庆华.从传统纸媒到数字媒介的用户阅读转移行为研究——基于MEC理论的探索[J].中国图书馆学报,2016,42(3):116-127.
[24] Botschen G,Thelen E M,Pieters R.Using means-end structures for benefit segmentation:an application to services[J].European Journal of Marketing,1999,33(2):38-58.
[25]郭顺利,张向先.高校图书馆微信公众平台用户流失行为模型及其影响因素分析[J].图书情报工作,2017,61(2):57-66.
[26]赵亮,权学红,鲍宇.基于ISM模型的高等院校双语教学影响因素的层次化分析[J].科技信息,2008,24(30):192-201.
[2] 2017农村空巢老人调查报告[EB/OL].[2017-05-12].http://www.yjbys.com/peixun/news/35919.html.
[3]《2017微信数据报告》[EB/OL].[2017-11-09].http://money.163.com/17/1109/15/D2QE4Q8F002580T4.html.
[4] Jung E H. Social networking in the aging context:Why older adults use or avoid Facebook[J].Telematics and Informatics,2017,34(7):1071-1080.
[5] Lee S W. Lee J Y. A comparative study of KakaoStory and Facebook:focusing on use patterns and use motives[J].Telematics and Informatics,2017,34(1):220-229.
[6] Rymarczuk R. Same old story:on non-use and resistance to the telephone and socialmedia[J]. Technology in Society,2016,45:40-47.
[7]吴晓波,陈琦,李杰.基于行为要素的信息技术抵制模型及实证研究[J].西安电子科技大学学报,2008,18(5):7-12.
[8]邹波.创新抵制模型的社交媒介行为实证研究[J].求索,2013(8):223-225.
[9]徐孝娟,赵宇翔,吴曼丽,等. S-O-R理论视角下的社交网站用户流失行为实证研究[J].情报杂志,2017,36(7):188-194.
[10]赵宇翔,刘周颖.IT采纳和使用中用户转移行为研究综述[J].图书与情报,2017(5):86-96.
[11] Lapointe L,Rivard S.A multilevel model of resistance to information technology implementation[J].MIS Quarterly,2005,29(3):461-491.
[12] Kim H W.The effects of switching costs on user resistance to enterprise systems implementation[J].IEEE Transactions on Engineering Management,2011,58(3):471-482.
[13] Markus M L.Power,politics,and MIS implementation[J].Communications of the ACM,1983,26(6):430-444.
[14]张亚军,张金隆,陈江涛.信息系统实施情境下的用户抵制研究述评[J].图书情报工作,2014,58(5):124-130.
[15]王金山,陈鹏飞.人—信息系统交互效率的影响因素及测度模型研究[J].河北科技大学学报(社会科学版),2010,10(2):1-7.
[16] Gutman J.A means-end chain model based on consumer categorization processes[J].The Journal of Marketing,1982,46(2):60-72.
[17] Walker B A. Olson J C. Means-end chains:Connecting products withself[J]. Journal of Business Research,1991,22(2):111-118.
[18] Gutman J. Means-End Chains as Goal Hierarchies[J].Psychology&Marketing, 1997,14(6):545-560.
[19]杨青红,杨同宇.手段-目的链理论应用[J].商业时代,2013,31(21):35-37.
[20] Koo D M. The fundamental reasons of e-consumers’loyalty to an online store[J].Electronic Commerce Research and Applications,2006,5(2):117-130.
[21] Fang J M, George B, Shao Y F, et al. Affective and cognitive factors influencing repeat buying in e-commerce[J]. Electronic Commerce Research and Applications,2016,19(5):44-55.
[22] Lind L W. Consumer involvement and perceived differentiation of different kinds of pork–a Means-End Chain analysis[J].Food Quality and Preference,2007,18(4):690-700.
[23]徐孝娟,赵宇翔,朱庆华.从传统纸媒到数字媒介的用户阅读转移行为研究——基于MEC理论的探索[J].中国图书馆学报,2016,42(3):116-127.
[24] Botschen G,Thelen E M,Pieters R.Using means-end structures for benefit segmentation:an application to services[J].European Journal of Marketing,1999,33(2):38-58.
[25]郭顺利,张向先.高校图书馆微信公众平台用户流失行为模型及其影响因素分析[J].图书情报工作,2017,61(2):57-66.
[26]赵亮,权学红,鲍宇.基于ISM模型的高等院校双语教学影响因素的层次化分析[J].科技信息,2008,24(30):192-201.