移动环境下微博舆情信息传播网络结构研究
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摘要
【目的/意义】网民使用移动终端技术工具参与舆情传播已经成为趋势,如何充分利用先进的移动通讯技术和互联网技术有效地加强移动终端环境下微博舆情管理是政府和微博平台的重要任务。【方法/过程】基于社会网络理论,以新浪微博"足球世界杯"热点话题为例,采用编程方式接入新浪微博开放平台获取数据,使用Gephi等社会网络工具进行可视化,最终对移动终端环境下网络舆情传播进行讨论分析。【结果/结论】研究揭示了移动终端环境下微博舆情传播机理、规律和网络结构,能够使管控主体对微博舆情传播有更充分的认识和理解,在此基础上为舆情管理法律规制、制度建设提供指引,为微博用户文化道德培育提供指导。
【Purpose/significance】It has become a trend for netizens to use mobile terminal technical tools to participate in public opinion dissemination. How to make full use of advanced mobile communication technology and internet technology to effectively strengthen the public opinion management of micro-blog under the mobile terminal environment is an important task for the government and micro-blog platform.【Method/process】Based on social network theory, taking Sina micro-blog hottopic "Football World Cup" as an example, this paper uses programming method to connect the Sina API open platform to obtain data, usesGephi to visualize, analyzes the network public opinion under the mobile terminal environment.【Result/conclusion】The conclusion reveals the mechanism, rules and network structure of micro-blog public opinion dissemination under the mobile terminal environment, which can make the control subjects have a better understanding of micro-blog public opinion dissemination. On this basis, it provides guidance for the legal regulation and system construction of public opinion management, and provides guidance for the cultivation of micro-blog users' cultural ethics.
【Purpose/significance】It has become a trend for netizens to use mobile terminal technical tools to participate in public opinion dissemination. How to make full use of advanced mobile communication technology and internet technology to effectively strengthen the public opinion management of micro-blog under the mobile terminal environment is an important task for the government and micro-blog platform.【Method/process】Based on social network theory, taking Sina micro-blog hottopic "Football World Cup" as an example, this paper uses programming method to connect the Sina API open platform to obtain data, usesGephi to visualize, analyzes the network public opinion under the mobile terminal environment.【Result/conclusion】The conclusion reveals the mechanism, rules and network structure of micro-blog public opinion dissemination under the mobile terminal environment, which can make the control subjects have a better understanding of micro-blog public opinion dissemination. On this basis, it provides guidance for the legal regulation and system construction of public opinion management, and provides guidance for the cultivation of micro-blog users' cultural ethics.
引文
1赵丹,王晰巍,相甍甍,杨梦晴.新媒体环境下的微博舆情传播态势模型构建研究[J].情报杂志,2016,35(10):173-180.
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5 DuhéS.An overview of new media research in public relations journals from 1981 to 2014[J].Public Relations Review,2015,41(2):153-169.
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10 Cotelo JM,Cruz FL,Troyano JA.Tweet categorization by com bining content and structural knowledge[J].Information Fusion,2016,(31):54-64.
11 Rodrigues R G,das Dores R M,Camilo-Junior C G,et al.Senti Health-Cancer:A sentiment(下转第107页)analysis tool to help detecting mood of patients in online social networks.[J].International Journal of Medical Informatics,2015,85(1):80-95.
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13 Ma Y P,Shu X M,Shen S F,et al.Study on Network Public Opinion Dissemination and Coping Strategies in Large Fire Disasters[J].Procedia Engineering,2014,(71):616-621.
14赵蓉英,王静.社会网络分析(SNA)研究热点与前沿的可视化分析[J].图书情报知识,2011,(1):88-94.
15 Abello J,Buchsbaum A L,Westbrook J R.A Functional Approach to External Graph Algorithms Bilardi G,Italiano G FPietracaprina A,et al[C]//In Proceedings of the 6th Annua European Symposium on Algorithms(ESA’98).August1998:332-343.
16葛彦菲.基于社会网络分析的涉农微博交流特性研究[D]南京:南京农业大学,2012.
17 Alexa.Traffic Detail[EB/OL].http://www.alexa.com/siteinfo/www.sina/com.cn,2016-09-03.
2 2016年网络舆论格局呈现六大变化[EB/OL].http://yuqing.people.com.cn/GB/401915/408999/index.html,2017-07-14.
3 CNNIC.2016年第34次中国互联网络发展状况统计报告[EB/OL].http://www.cnnic.net.cn/gywm/xwzx/rdxw/2014/201407/t20140721_47439.htm,2017-07-14.
4人民网.人民网发布2016年中国互联网舆情分析报告[EB/OL].http://yuqing.people.com.cn/GB/392071/392072/index.html,2017-07-14.
5 DuhéS.An overview of new media research in public relations journals from 1981 to 2014[J].Public Relations Review,2015,41(2):153-169.
6蒋陈光,丁洪玲.新媒体时代声像情报发展思路[J].情报理论与实践,2016,(6):61-63,87.
7王晰巍,赵丹,张长亮,相甍甍.基于社会网络的新媒体网络舆情信息传播研究--以反腐倡廉话题为例[J].情报杂志,2016,(3):103-110,102.
8王来华.舆情研究概论:理论、方法和现实热点[M].天津:天津社会科学院出版社,2003:5-8.
9张克生.国家决策:机制与舆情[M].天津:天津社会科学院出版社,2004:17-19.
10 Cotelo JM,Cruz FL,Troyano JA.Tweet categorization by com bining content and structural knowledge[J].Information Fusion,2016,(31):54-64.
11 Rodrigues R G,das Dores R M,Camilo-Junior C G,et al.Senti Health-Cancer:A sentiment(下转第107页)analysis tool to help detecting mood of patients in online social networks.[J].International Journal of Medical Informatics,2015,85(1):80-95.
12 Keelan J,Pavri V,Balakrishnan R,et al.An analysis of the Human Papilloma Virus vaccine debate on My Space blogs[J].Vaccine,2010,28(6):35-40.
13 Ma Y P,Shu X M,Shen S F,et al.Study on Network Public Opinion Dissemination and Coping Strategies in Large Fire Disasters[J].Procedia Engineering,2014,(71):616-621.
14赵蓉英,王静.社会网络分析(SNA)研究热点与前沿的可视化分析[J].图书情报知识,2011,(1):88-94.
15 Abello J,Buchsbaum A L,Westbrook J R.A Functional Approach to External Graph Algorithms Bilardi G,Italiano G FPietracaprina A,et al[C]//In Proceedings of the 6th Annua European Symposium on Algorithms(ESA’98).August1998:332-343.
16葛彦菲.基于社会网络分析的涉农微博交流特性研究[D]南京:南京农业大学,2012.
17 Alexa.Traffic Detail[EB/OL].http://www.alexa.com/siteinfo/www.sina/com.cn,2016-09-03.