供给侧视阈下健身休闲产业创新的路径选择
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摘要
在健身休闲产业蓬勃发展的时期,众多资金迎合市场需求涌入健身产业,而导致供给的同质化趋向。在需求差异大、产品可替代性强的健身休闲领域,如何创新与拓展健身休闲产品的供给?本文扎根于案例考察与剖析,依据事业模式创新理念,从文化创新的视角,分析了健身休闲产业的两条创新路径:即健身休闲消费是极具价值意蕴的,消费者不是基于物性角度的有用,而是基于健身休闲的符号价值,传达某些价值理念,成为文化内涵式创新的源泉;另一方面,健身休闲顺应时尚潮流,其活动载体不断推陈出新,形成新的健身休闲业态,即通过核心载体的创新和延伸载体的创新,不断延伸其边界。结论:文化内涵创新能够提升健身产品品质而具有可持续发展动力,而文化载体创新能使健身产品具有紧随时尚的爆发力;无论载体创新还是内涵创新,均需怀有事业使命的情怀,才能激发出创新的活力。故而,不同路径的选择样板可以为健身休闲产业的创新发展提供参照。
Along with the vigorous development of the fitness and leisure industry,a large number of funds have flooded into the fitness industry to meet the market demand,then resulted in the tendency of homogenization of supply. This paper was rooted in case study and analysed how to innovate and expand the supply of fitness leisure products in the field of fitness leisure with difference demand and strong substitutability. Based on the perspective of cultural innovation,this paper concluded the innovation path of cultural carrier and cultural connotation of the fitness and leisure industry,and provided reference for the innovative development of the fitness leisure industry.
Along with the vigorous development of the fitness and leisure industry,a large number of funds have flooded into the fitness industry to meet the market demand,then resulted in the tendency of homogenization of supply. This paper was rooted in case study and analysed how to innovate and expand the supply of fitness leisure products in the field of fitness leisure with difference demand and strong substitutability. Based on the perspective of cultural innovation,this paper concluded the innovation path of cultural carrier and cultural connotation of the fitness and leisure industry,and provided reference for the innovative development of the fitness leisure industry.
引文
[1]石岩,石川,吴翠玲.消费升级下我国健身休闲服务业的创变之路[J].体育学研究,2018(2):63-71.
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[4]刘昂.供给侧改革与文化产业创新[J].齐鲁学刊,2017(6):91-95.
[5]李佐军.供给侧改革:改什么、怎么改?[M].北京:机械工业出版社,2016.
[6]何会文,许长勇.事业模式创新的提出、内涵与特征[J].科学管理研究. 2005,23(5):9-12.
[7]高军,吴欣桐.创新驱动下的文化产业发展:一种新的发展框架[J].西南民族大学学报(人文社会科学版),2018(7):144-148.
[8]涂丹.新业态下文化产业的供给侧改革与调整[J].学习与实践,2016(5):128-134.
[9]马思远,卢元镇.体育休闲项目的创新、传播与流行[J].体育学刊,2017,24(1):87-91.
[10]余乃忠.供给侧结构性改革的哲学新思维[J].中州学刊,2016(10):108-113.
[2]马志强.供给侧下体育产业发展的路径选择[J].辽宁体育科技,2016(1):9-11.
[3]中共中央宣传部.习近平总书记系列重要讲话读本[M].北京:学习日报出版社、人民出版社2016版:156.
[4]刘昂.供给侧改革与文化产业创新[J].齐鲁学刊,2017(6):91-95.
[5]李佐军.供给侧改革:改什么、怎么改?[M].北京:机械工业出版社,2016.
[6]何会文,许长勇.事业模式创新的提出、内涵与特征[J].科学管理研究. 2005,23(5):9-12.
[7]高军,吴欣桐.创新驱动下的文化产业发展:一种新的发展框架[J].西南民族大学学报(人文社会科学版),2018(7):144-148.
[8]涂丹.新业态下文化产业的供给侧改革与调整[J].学习与实践,2016(5):128-134.
[9]马思远,卢元镇.体育休闲项目的创新、传播与流行[J].体育学刊,2017,24(1):87-91.
[10]余乃忠.供给侧结构性改革的哲学新思维[J].中州学刊,2016(10):108-113.