美国MOOC多样化运营机制探析:Coursera经验及启示
|
摘要
Coursera的创立与运营成为MOOC创新扩散的一种成功典范。它开启了"互联网+教育"的有效模式,搅动了世界MOOC市场。Coursera以普及世界一流的高等教育为价值目标和教育愿景,以创建国际化的在线课程交易市场为运营目标,构筑了一套"免费共享&增值服务"的运营模式,保证了自身的长足发展。Coursera开发了免费课程、学分课程、签名认证课程、专项课程及商学位课程等学习资源,在保证多元化MOOC产品线和服务线的同时,凭借投资机构、高等教育院所和知名网络服务商"三维一体"的协同运营团队,实施了面向全球的本土化扩张战略,逐步占领了世界课程市场,拓宽了办学范围和教育影响力。
Because of establishment and successful operation,Coursera becames anexample of MOOCs in the process of innovation diffusion. It creates an effective mode of "Internet & Education" and stirs the development of MOOC markets in the world. With thegoals of popularization of first-class higher education in the world and creation of an inter-national trade market of online courses,Coursera constructs a business model of "free shar-ing & value-added services" for its sustainable development. And it develops free courses,credit courses,signature track courses,specializations,i MBA and other diversified MOOCproducts and services,meanwhile,Coursera takes local innovation as a global strategy tocapture the world course market gradually and enhance operating schools and its own edu-cational influence depending on a collaborative innovation team including investors,univer-sities,well-known network service providers and other institutions.
Because of establishment and successful operation,Coursera becames anexample of MOOCs in the process of innovation diffusion. It creates an effective mode of "Internet & Education" and stirs the development of MOOC markets in the world. With thegoals of popularization of first-class higher education in the world and creation of an inter-national trade market of online courses,Coursera constructs a business model of "free shar-ing & value-added services" for its sustainable development. And it develops free courses,credit courses,signature track courses,specializations,i MBA and other diversified MOOCproducts and services,meanwhile,Coursera takes local innovation as a global strategy tocapture the world course market gradually and enhance operating schools and its own edu-cational influence depending on a collaborative innovation team including investors,univer-sities,well-known network service providers and other institutions.
引文
[1]Cooper,S.,Sahami,M..Reflections on Stanford's MOOCs[J].Communications of the ACM,2013,56(2):28-30.
[2]Mitroff,S..Coursera Raises$16M for Free Online Education for the Masses[EB/OL].[2012-04-18].http://venturebeat.co m/2012/04/18/coursera-raises-16m/.
[3]Coursera.Our Mission[EB/OL].[2016-08-06].https://www.coursera.org/about/.
[4]Coursera.Our Partners[EB/OL].[2016-09-22].https://www.coursera.org/about/partners.
[5]Koller,D..A New c Challenge[EB/OL].[2016-08-17].https://blog.coursera.org/post/1490-99249092.
[6]Coursera.Coursera Celebrates 1 Million Learners in China with Alipay Integration[EB/OL].[2015-07-13].https://blog.coursera.org/post/123957682612.
[7]Koller,D.,Andrew Ng.Welcome Rick Levin as CEO of Coursera[EB/OL].[2014-03-24].https://blog.coursera.org/post/80601201906/welcome-rick-levin-as-ceo-of-coursera.
[8]陈文竹,王婷,郑旭东.MOOC运营模式创新成功之道:以Coursera为例[J].现代远程教育研究,2015,(3):65-71.
[9]Crunch Base.The Coursera's Business Graph[EB/OL].[2016-08-07].http://www.crunchbase.com/organiza tion/coursera.
[10]Daniel,J..Making Sense of MOOCs:Musings in a Maze of Myth,Paradox and Possibility[EB/OL].[2012-09-25].http://www.tonybates.ca/wp-content/uploads/Making-Sense-of-MOOCs.pdf.
[11]Briggs,S..Coursera Students Gain Free Access to Oxford University Press,Cengage Learning,and Others[EB/OL].[2013-05-15].http://www.opencolleges.edu.au/informed/news/coursera-students-gain-free-access-to-oxford-university-press-cengage-learning-and-others-4087/.
[12]Bolkan,J..Coursera,Chegg Partner to Provide Free Textbooks[EB/OL].[2013-05-09].https://campustechno logy.com/articles/2013/05/09/coursera-chegg-partner-to-provide-free-textbooks.aspx.
[13]Coursera.Coursera and Universities to Offer Verified Certificates'to Extend Credential Optionsfor Students[EB/OL].[2013-01-09].http://www.marketwired.com/press-release/coursera-universities-offer-verified-certificates-extend-credential-options-students-1743670.htm.
[14]Coursera.American Council on Education to Evaluate Credit Equivalency for Coursera's OnlineCourses[EB/OL].[2013-09-24].http://www.marketwired.com/press-release/american-councilon-educa-tion_evahiate_credit-equivalency–courseras-online-courses-1725400.htm.
[15]Kolowich,S..American Council on Education Recommends 5 MOOCs for Credit[EB/OL].[2013-02-07].http://chronicle.com/article/American-Council-on-Education/137155/.
[16]Coursera.Coursera Specializations:Focused Programs in Popular Fields[EB/OL].[2016-01-20].https://blog.coursera.org/post/73994272513.
[17]Coursera.Master New Skills in 2016-35+New Specializations Now Open[EB/OL].[2016-01-19].https://blog.coursera.org/post/137649281222.
[18]Koller,D..Announcing the first MBA on Coursera from the University of Illinois[EB/OL].[2015-05-04].https://blog.coursera.org/?q=business+degree.
[19]Young,J.R..Inside the Coursera Contract:How an Upstart Company Might Profit from FreeCourses[EB/OL].[2012-07-19].http://chronicle.com/article/How-an-Upstart-Company-Might/133065.
[20]Coursera.Coursera Announces Professional Development Courses to Facilitate Lifelong Learningfor Teachers[EB/OL].[2013-05-01].http://www.marketwired.com/press-release/coursera-announcesprofessional-development-courses-facilitate-lifelong-learning-teachers-1784940.htm.
[21]Coursera.Coursera Partnering with Top Global Organizations Supporting Translation Around theWorld[EB/OL].[2013-05-14].https://blog.coursera.org/post/50452652317.
[22]Coursera.10 US State University Systems and Public Flagships Join Coursera to Explore MOOC-Based Learning and Collaboration on Campus[EB/OL].[2013-05-30].http://www.marketwired.com/press–release/10-us-state-university-systems-public-flagships-join-coursera-explore-mooc-based-leaniing-1796168.htm.
[23]Coursera.Introducing Coursera Learning Hubs:Global Participation,Local Access and Support[EB/OL].[2013-10-31].http://blog.coursera.org/post/65596539008/introducing-coursera-learning-hubs-global.
[2]Mitroff,S..Coursera Raises$16M for Free Online Education for the Masses[EB/OL].[2012-04-18].http://venturebeat.co m/2012/04/18/coursera-raises-16m/.
[3]Coursera.Our Mission[EB/OL].[2016-08-06].https://www.coursera.org/about/.
[4]Coursera.Our Partners[EB/OL].[2016-09-22].https://www.coursera.org/about/partners.
[5]Koller,D..A New c Challenge[EB/OL].[2016-08-17].https://blog.coursera.org/post/1490-99249092.
[6]Coursera.Coursera Celebrates 1 Million Learners in China with Alipay Integration[EB/OL].[2015-07-13].https://blog.coursera.org/post/123957682612.
[7]Koller,D.,Andrew Ng.Welcome Rick Levin as CEO of Coursera[EB/OL].[2014-03-24].https://blog.coursera.org/post/80601201906/welcome-rick-levin-as-ceo-of-coursera.
[8]陈文竹,王婷,郑旭东.MOOC运营模式创新成功之道:以Coursera为例[J].现代远程教育研究,2015,(3):65-71.
[9]Crunch Base.The Coursera's Business Graph[EB/OL].[2016-08-07].http://www.crunchbase.com/organiza tion/coursera.
[10]Daniel,J..Making Sense of MOOCs:Musings in a Maze of Myth,Paradox and Possibility[EB/OL].[2012-09-25].http://www.tonybates.ca/wp-content/uploads/Making-Sense-of-MOOCs.pdf.
[11]Briggs,S..Coursera Students Gain Free Access to Oxford University Press,Cengage Learning,and Others[EB/OL].[2013-05-15].http://www.opencolleges.edu.au/informed/news/coursera-students-gain-free-access-to-oxford-university-press-cengage-learning-and-others-4087/.
[12]Bolkan,J..Coursera,Chegg Partner to Provide Free Textbooks[EB/OL].[2013-05-09].https://campustechno logy.com/articles/2013/05/09/coursera-chegg-partner-to-provide-free-textbooks.aspx.
[13]Coursera.Coursera and Universities to Offer Verified Certificates'to Extend Credential Optionsfor Students[EB/OL].[2013-01-09].http://www.marketwired.com/press-release/coursera-universities-offer-verified-certificates-extend-credential-options-students-1743670.htm.
[14]Coursera.American Council on Education to Evaluate Credit Equivalency for Coursera's OnlineCourses[EB/OL].[2013-09-24].http://www.marketwired.com/press-release/american-councilon-educa-tion_evahiate_credit-equivalency–courseras-online-courses-1725400.htm.
[15]Kolowich,S..American Council on Education Recommends 5 MOOCs for Credit[EB/OL].[2013-02-07].http://chronicle.com/article/American-Council-on-Education/137155/.
[16]Coursera.Coursera Specializations:Focused Programs in Popular Fields[EB/OL].[2016-01-20].https://blog.coursera.org/post/73994272513.
[17]Coursera.Master New Skills in 2016-35+New Specializations Now Open[EB/OL].[2016-01-19].https://blog.coursera.org/post/137649281222.
[18]Koller,D..Announcing the first MBA on Coursera from the University of Illinois[EB/OL].[2015-05-04].https://blog.coursera.org/?q=business+degree.
[19]Young,J.R..Inside the Coursera Contract:How an Upstart Company Might Profit from FreeCourses[EB/OL].[2012-07-19].http://chronicle.com/article/How-an-Upstart-Company-Might/133065.
[20]Coursera.Coursera Announces Professional Development Courses to Facilitate Lifelong Learningfor Teachers[EB/OL].[2013-05-01].http://www.marketwired.com/press-release/coursera-announcesprofessional-development-courses-facilitate-lifelong-learning-teachers-1784940.htm.
[21]Coursera.Coursera Partnering with Top Global Organizations Supporting Translation Around theWorld[EB/OL].[2013-05-14].https://blog.coursera.org/post/50452652317.
[22]Coursera.10 US State University Systems and Public Flagships Join Coursera to Explore MOOC-Based Learning and Collaboration on Campus[EB/OL].[2013-05-30].http://www.marketwired.com/press–release/10-us-state-university-systems-public-flagships-join-coursera-explore-mooc-based-leaniing-1796168.htm.
[23]Coursera.Introducing Coursera Learning Hubs:Global Participation,Local Access and Support[EB/OL].[2013-10-31].http://blog.coursera.org/post/65596539008/introducing-coursera-learning-hubs-global.