消费文化的道德规约
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摘要
在消费社会里,人类的消费活动、消费过程文化意义越来越浓厚,消费文化对人类消费活动的引领作用亦随之明显。文化自身承载着意义,拥有教育功能和批判精神。拟使消费文化发挥更多的积极的导向作用,不仅要发挥文化的积极意义和批判精神,还应强调消费文化的真正正义,使消费文化释放出更多的"正能量",表现出一种道德担当。在一个人均资源并不丰厚的国度里,消费既包含文化,也包含道德规约;既包括文化牵引,也涵盖道德自觉。
In a consumption society,the cultural meaning of people' s consumption activity and process is becoming increasingly important,and the leading role of consumption culture in those activities has become more and more significant as well. Culture itself carries significance,educational function and critical spirit. If our consumption culture can play a better role of inspiring guidance which means not only the positive significance and critical spirit it possesses,but also the justice it highlights,it will release more positive energy and undertake more moral responsibilities. Consumption,in a country where per-capita share of resources is not adequate,covers culture,moral conventionality,as well as value guide and ethical consciousness.
In a consumption society,the cultural meaning of people' s consumption activity and process is becoming increasingly important,and the leading role of consumption culture in those activities has become more and more significant as well. Culture itself carries significance,educational function and critical spirit. If our consumption culture can play a better role of inspiring guidance which means not only the positive significance and critical spirit it possesses,but also the justice it highlights,it will release more positive energy and undertake more moral responsibilities. Consumption,in a country where per-capita share of resources is not adequate,covers culture,moral conventionality,as well as value guide and ethical consciousness.
引文
[1]马克思.资本论:第1卷[M].北京:人民出版社,1975.
[2][法]让·鲍德里亚.符号政治经济学批判[M].夏莹译.南京:南京大学出版社,2009.
[3]马克思恩格斯全集:第46卷(上)[M].北京:人民出版社,1979.
[4][法]让·鲍德里亚.消费社会[M].刘成富,全志钢译.南京:南京大学出版社,2006.
[5][法]利奥塔.后现代性与公正游戏——利奥塔访谈、书信录[M].上海:上海人民出版社,1997.
[6][英]英格利斯.文化与日常生活[M].张秋月,等译.北京:中央编译出版社,2010.
(1)有学者认为,符号意义“深藏于”商品、消费品内部。此种论点有待商榷。所谓符号价值、符号意义主要是人为“附加”或“追加”的,绝非消费品“与生俱来”的。比如,某种商品,即使是那些大品牌奢侈品,作为“物”也不存在符号价值。所有的符号价值及其意义,都是后天生成的,是人为制造的。关于符号消费,费瑟斯通的论述一语中的:“为了构成消费的对象,物必须成为符号。”见费瑟斯通著,刘精明译:《消费文化与后现代主义》,译林出版社2000年版,第18页。
[2][法]让·鲍德里亚.符号政治经济学批判[M].夏莹译.南京:南京大学出版社,2009.
[3]马克思恩格斯全集:第46卷(上)[M].北京:人民出版社,1979.
[4][法]让·鲍德里亚.消费社会[M].刘成富,全志钢译.南京:南京大学出版社,2006.
[5][法]利奥塔.后现代性与公正游戏——利奥塔访谈、书信录[M].上海:上海人民出版社,1997.
[6][英]英格利斯.文化与日常生活[M].张秋月,等译.北京:中央编译出版社,2010.
(1)有学者认为,符号意义“深藏于”商品、消费品内部。此种论点有待商榷。所谓符号价值、符号意义主要是人为“附加”或“追加”的,绝非消费品“与生俱来”的。比如,某种商品,即使是那些大品牌奢侈品,作为“物”也不存在符号价值。所有的符号价值及其意义,都是后天生成的,是人为制造的。关于符号消费,费瑟斯通的论述一语中的:“为了构成消费的对象,物必须成为符号。”见费瑟斯通著,刘精明译:《消费文化与后现代主义》,译林出版社2000年版,第18页。