体育话语权的认识解读与提升策略
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摘要
体育话语权是话语主体在体育事务中身份和权益的象征,在话语情境不断变换、话语诉求不断升级的过程中,我国对体育话语权的认识存在一定的偏差。运用文本分析的方法,阐释体育话语权的内涵,分析体育话语权常见的认识偏差,并结合我国体育发展的实际,提出培养国际化体育专业人才、坚定中国体育的文化自信、打造体育强国的话语体系、保障人民体育话语权利、积极开展国际对话与交流、正视弱小国家的体育话语诉求等措施,以此提升我国体育的国际话语权。
Sports discourse power is the symbol of the identity and rights of the discourse subject in sports affairs. In the process of changing discourse situation and upgrading discourse appeal, there are some deviations during understanding process. This paper uses method of text analysis to explain the connotation of sports discourse power, and to analyze the common cognitive deviation of sports discourse power. Combined with the reality of China's sports development, the author puts forward such measures as training international sports professionals, strengthening China's sports cultural confidence, building the discourse system of sports power, protecting people's rights in sports discourse, actively developing international dialogue and exchanges, and facing up to the demands of small and developing countries in sports discourse, so as to enhance China's international sports discourse.
Sports discourse power is the symbol of the identity and rights of the discourse subject in sports affairs. In the process of changing discourse situation and upgrading discourse appeal, there are some deviations during understanding process. This paper uses method of text analysis to explain the connotation of sports discourse power, and to analyze the common cognitive deviation of sports discourse power. Combined with the reality of China's sports development, the author puts forward such measures as training international sports professionals, strengthening China's sports cultural confidence, building the discourse system of sports power, protecting people's rights in sports discourse, actively developing international dialogue and exchanges, and facing up to the demands of small and developing countries in sports discourse, so as to enhance China's international sports discourse.
引文
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[7]喻国明,杨雅.中国话语传播“走出去”的关键性问题——以孔子学院文化传播的影响因素为例[J].对外传播,2017(1):48-50.
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[12]谢清果.中国文化的话语权提升之道[J].人民论坛,2016(8):11-14.
[13]习近平.决胜全面建成小康社会夺取新时代中国特色社会主义伟大胜利——在中国共产党第十九次全国代表大会上的报告[N].人民日报,2017-10-28(1).
[2]田海龙.话语功能性与当代中国新话语[J].广东外语外贸大学学报,2012,23(6):8-11,22.
[3]梁立启,栗霞,邓星华,等.我国体育话语权的产生基础与有效发挥研究[J].2017,57(7):20-25.
[4]包玉秋.论公权力与私权利的平衡[J].社会科学辑刊,2006(6):127-129.
[5][6]中国体育需要国际话语权_体育频道_凤凰网[EB/OL].http://sports.ifeng.com/pinglun/detail_2012_08/21/16978248_0.shtml?_from_ralated.
[7]喻国明,杨雅.中国话语传播“走出去”的关键性问题——以孔子学院文化传播的影响因素为例[J].对外传播,2017(1):48-50.
[8]应考虑打造体育话语权_网易新闻[EB/OL].http://news.163.com/12/0812/09/88MQ3GHF00014AED.html.
[9]国际足联公布数据:中国足球人口2 6 0 0万世界第一_网易教育[EB/OL].http://edu.163.com/11/1115/11/7ITADH4E00293L7F.html.
[10]张国祚.理论思维与文化软实力[M].长沙:湖南大学出版社,2016:9.
[11]爱德华.W.萨义德.东方学[M].王宇根,译.北京:三联书店,1999:49-50,265.
[12]谢清果.中国文化的话语权提升之道[J].人民论坛,2016(8):11-14.
[13]习近平.决胜全面建成小康社会夺取新时代中国特色社会主义伟大胜利——在中国共产党第十九次全国代表大会上的报告[N].人民日报,2017-10-28(1).