我国武术散打商业赛事发展研究
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摘要
运用文献资料法和历史研究法,对我国武术散打商业赛事的发展历程进行研究。主要结论:其在文化内涵、赛制稳定性、选手包装、人才培养、品牌打造等方面存在问题。建议:准确定位赛事,突出传统武术文化内涵;培养赛事经纪人,提高管理运营水平;合理包装选手,发挥选手偶像效应;推动校企合作,加强智库建设;把握政策导向,获得资金、政策扶持;打造优秀品牌,深度开发赛事产品。
This paper studies the development of Chinese Wushu Sanda commercial competition by using the methods of literature reviews and historical researches. The main conclusions are as follows: There are many problems in cultural connotation, competition system stability, players communication, talents development and brand building of Chinese Wushu Sanda Commercial Competition. The suggestions are as belows: Exact position of events should be determined, highlight the connotation of traditional Wushu culture; Cultivating event agents to improve the level of event management; Making reasonable propaganda of players, exerting effect of a star player; Promoting school-enterprise cooperations and strengthening the construction of intelligence; Grasping the the policy orientation for funding and policy support; Creating excellent brands and exploiting event product in-depth.
This paper studies the development of Chinese Wushu Sanda commercial competition by using the methods of literature reviews and historical researches. The main conclusions are as follows: There are many problems in cultural connotation, competition system stability, players communication, talents development and brand building of Chinese Wushu Sanda Commercial Competition. The suggestions are as belows: Exact position of events should be determined, highlight the connotation of traditional Wushu culture; Cultivating event agents to improve the level of event management; Making reasonable propaganda of players, exerting effect of a star player; Promoting school-enterprise cooperations and strengthening the construction of intelligence; Grasping the the policy orientation for funding and policy support; Creating excellent brands and exploiting event product in-depth.
引文
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[2]浦义俊.我国足球商业赛发展分析[J].体育文化导刊,2014(5):83-86.
[3]申国卿.“北京2008武术比赛”的文化学解读[J].山东体育学院学报,2010,26(6):32-36.
[4]王伟.NBA赛制评析[J].南京体育学院学报(社会科学版),2004,18(5):99.
[5]卢元镇.以时代精神考量中国竞技体育体制改革[J].体育与科学,2013,34(1):19-20.
[6]贾珍荣,王斌,吉家文.NBA停摆事件的反思与启示:一个三方机制的视角[J].天津体育学院学报,2012,27(4):326-328.
[7]徐泉森,白晋湘.美国职业格斗赛事UFC研究[J].体育文化导刊,2013(11):128-130.
[8]王晓红,张帆.我国职业体育赛事文化建设的研究[J].南京体育学院学报,2016,30(3):106-111.
[9]郑健.商业文化视角下武术国际赛事研究[J].沈阳体育学院学报,2016,35(6):134-139.
[10]郭玉成.武术商业化传播的文化定位[J].搏击·武术科学,2008,5(2):1-5.
[11]王国营.NBA中国赛品牌营销分析[J].西安体育学院报,2014,31(2):203-206.
[12]王义平,王晓东.NBA商业模式与经营状况研究[J].体育与学,2013,34(3):93-96.
[13]李伟民,刘勇.体育营销导论[M].北京:龙门书局出版社,1998:78.
[14]郭玉成,范铜钢.国家形象构建视域下的武术文化传播策略[J].上海体育学院学报,2013,37(4):83-87.
[15]山东省体育局官网.国务院国发[2 014] 4 6印发《关于加快发展体育产业促进体育消费的若干意见》[EB/OL].http://www.sdty.gov.cn/tycy/cyzc/201412/02/21736.html.
[16]邝鑫,徐剑.NFL“超级碗”赛事发展特征及启示[J].体育文化导刊,2018(1):73-76.
[17]徐琳.体育赛事及其赛事产品的营销学分析[J].成都体育学院学报,2009,35(6):37-40.
[18]杨弢,姜付高.中西方体育文化比较[M].北京:社会科学文献出版社,2008:49.