基于第四方物流的物流园区收费模式研究——两部收费制双边市场结构模型
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摘要
利用双边市场结构模型构建两部收费制的定价模型,并区分对称收费和非对称收费求解。研究发现,在对称收费下,入驻费与交易费负相关,市场份额与服务能力负相关;非对称收费与对称收费相比,并不能带来更大的利润和市场份额,反而导致收取更高的入驻费,背离我国物流园区创新转型的趋势,物流园创新转型期,不宜采取非对称收费形式。
This paper builds a two-part tariff-pricing model with the help of bilateral market structure model and distinguishes between symmetric and asymmetric charges. Results show that under the symmetric form,there exists a negative correlation between settlement fees and transaction fees,and the market share is negatively related to the service capacity. Compared with symmetric charge,the asymmetric charge cannot bring more profits and larger market shares; instead,it may bring about higher settlement fees from the logistics park,which probably deviates from Chinese logistics park innovation and transaction trend.Therefore,the asymmetric charge is not recommended during the innovation and transition period of the logistics park.
This paper builds a two-part tariff-pricing model with the help of bilateral market structure model and distinguishes between symmetric and asymmetric charges. Results show that under the symmetric form,there exists a negative correlation between settlement fees and transaction fees,and the market share is negatively related to the service capacity. Compared with symmetric charge,the asymmetric charge cannot bring more profits and larger market shares; instead,it may bring about higher settlement fees from the logistics park,which probably deviates from Chinese logistics park innovation and transaction trend.Therefore,the asymmetric charge is not recommended during the innovation and transition period of the logistics park.
引文
[1]中国物流与采购联合会.第四次全国物流园区(基地)报告[EB/OL].http://www.chinawuliu.com.cn/wlyq/201508/10/304052.shtml,2015-08-10.
[2]Rochet J,Tirole.Platform Competition in Two-sided Markets[J].Journal of the European Economic Association,2003(4):990-1029.
[3]谭春平,王烨.基于第四方物流的物流园组织系统创新影响因素研究:系统组织理论与战略联盟视角[J].商业经济与管理,2017(4):28-40.
[4]纪汉霖,管锡展.双边市场及其定价策略研究[J].外国经济与管理,2006,28(3):15-23.
[5]Anderson E G,Parker G,Tan B.Platform Performance Investment in the Presence of Network Externalities[M].INFORMS,2014.
[6]Filistrucchi L,Geradin D,Damme E V,etal.Market Definition in Two-side Markets:Theory and Practice[J].Working Papers-Economics,2014,10(2):293-339.
[7]Gabszewicz,Jean J,Wauthy X Y.Vertical.Product Differentiation and Two-sided markets[J].Economics Letters,2014,123(1):58-61.
[8]D Kim.Equilibrium Analysis of a Two-sided Market with Multiple Platforms of Monopoly Provider[J].International Telecommunications Policy Review,2012,46(19):1-22.
[9]Armstrong M.Competition in Two-sided Markets[EB].IDEI,2014.
[10]纪汉霖,王小芳.平台差异化且用户部分多归属的双边市场竞争[J].系统工程理论与实践,2014,34(6):1398-1406.
[11]Qihong Liu,Konstantinos S.Price Discrimination in Two-Sided Markets[J].Journal of Economics&Management Strategy,2013,22(4):768-786.
[12]Elias C.Competitive Customer Poaching with Asymmetric Firms[J].International Journal of Industiral Organization,2016,48(5):173-206.
[13]Reisinger M.Two-part Tariff Competition between Two-sided Platforms[J].European Economic Review,2014,68(3):168-180.
[14]Mantena R,Saha R.Co-opetition Between Differentiated Platforms in Two-Sided Markets[J].Journal of Management Information Systems,2012,29(2):109-140.
[15]Liu Q,Serfes K.Price Discrimination in Two-sided Markets[J].Journal of Economics&Management Strategy,2013,22(4):768-786.
[16]程贵孙.单边收费还是双边收费:双边市场中媒体定价模式选择[J].管理工程学报,2011,25(1):203-208.
[17]叶琼伟,张谦,杜萌,宋光兴.基于双边市场理论的社交网络广告定价分析[J].南开管理评论,2016,19(1):169-178.
[18]邱甲贤,聂富强,童牧,胡根华.第三方电子交易平台的双边市场特征——基于在线个人借贷市场的实证分析[J].管理科学学报,2016,19(1):47-59.
[19]戴勇.基于双边市场理论的第四方物流平台运营策略研究[J].商业经济与管理,2010(2):12-17.
(1)为简便起见,根据双边市场特征和物流园区收取的物业租赁和管理费的性质,将物业租赁与管理费统称为入驻费,即物流园区入驻企业入驻物流园所要交纳的门槛费。
(1)物流园区对物流服务提供方(卖方)收取交易费,对物流需求方(买方)收取入驻费的情况与此类似。
[2]Rochet J,Tirole.Platform Competition in Two-sided Markets[J].Journal of the European Economic Association,2003(4):990-1029.
[3]谭春平,王烨.基于第四方物流的物流园组织系统创新影响因素研究:系统组织理论与战略联盟视角[J].商业经济与管理,2017(4):28-40.
[4]纪汉霖,管锡展.双边市场及其定价策略研究[J].外国经济与管理,2006,28(3):15-23.
[5]Anderson E G,Parker G,Tan B.Platform Performance Investment in the Presence of Network Externalities[M].INFORMS,2014.
[6]Filistrucchi L,Geradin D,Damme E V,etal.Market Definition in Two-side Markets:Theory and Practice[J].Working Papers-Economics,2014,10(2):293-339.
[7]Gabszewicz,Jean J,Wauthy X Y.Vertical.Product Differentiation and Two-sided markets[J].Economics Letters,2014,123(1):58-61.
[8]D Kim.Equilibrium Analysis of a Two-sided Market with Multiple Platforms of Monopoly Provider[J].International Telecommunications Policy Review,2012,46(19):1-22.
[9]Armstrong M.Competition in Two-sided Markets[EB].IDEI,2014.
[10]纪汉霖,王小芳.平台差异化且用户部分多归属的双边市场竞争[J].系统工程理论与实践,2014,34(6):1398-1406.
[11]Qihong Liu,Konstantinos S.Price Discrimination in Two-Sided Markets[J].Journal of Economics&Management Strategy,2013,22(4):768-786.
[12]Elias C.Competitive Customer Poaching with Asymmetric Firms[J].International Journal of Industiral Organization,2016,48(5):173-206.
[13]Reisinger M.Two-part Tariff Competition between Two-sided Platforms[J].European Economic Review,2014,68(3):168-180.
[14]Mantena R,Saha R.Co-opetition Between Differentiated Platforms in Two-Sided Markets[J].Journal of Management Information Systems,2012,29(2):109-140.
[15]Liu Q,Serfes K.Price Discrimination in Two-sided Markets[J].Journal of Economics&Management Strategy,2013,22(4):768-786.
[16]程贵孙.单边收费还是双边收费:双边市场中媒体定价模式选择[J].管理工程学报,2011,25(1):203-208.
[17]叶琼伟,张谦,杜萌,宋光兴.基于双边市场理论的社交网络广告定价分析[J].南开管理评论,2016,19(1):169-178.
[18]邱甲贤,聂富强,童牧,胡根华.第三方电子交易平台的双边市场特征——基于在线个人借贷市场的实证分析[J].管理科学学报,2016,19(1):47-59.
[19]戴勇.基于双边市场理论的第四方物流平台运营策略研究[J].商业经济与管理,2010(2):12-17.
(1)为简便起见,根据双边市场特征和物流园区收取的物业租赁和管理费的性质,将物业租赁与管理费统称为入驻费,即物流园区入驻企业入驻物流园所要交纳的门槛费。
(1)物流园区对物流服务提供方(卖方)收取交易费,对物流需求方(买方)收取入驻费的情况与此类似。