中小型医药企业战略导向与产品创新绩效:一个多案例研究
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摘要
市场导向和创业导向对企业产品创新绩效的作用是否存在差异?在何种情境下,市场导向和创业导向能够更加有效地对产品创新绩效发挥作用?针对以上研究问题,本文选取四家典型的医药企业对其开展跨案例研究,结果表明市场导向和创业导向对企业产品创新绩效的作用是有差异的。相比较而言,企业应更加强调创业导向。此外,本文还创新性地识别出影响战略导向与产品创新绩效二者关系的两个情境变量,即企业营销能力和企业所有制。
Are there any differences in the effects of market orientation and entrepreneurial orientation on product innovation performance?Under what contexts,market orientation and entrepreneurial orientation can affect more effectively on product innovation performance? Based on the above research issues,four typical pharmaceutical enterprises are selected to carry out a cross case study. The results show that the role of market orientation and entrepreneurial orientation on enterprise product innovation performance is different. In particular,Enterprises should focus more on the entrepreneurial orientation. In addition,the article also identifies two contextual variables that affect the relationship between strategic orientation and product innovation performance,they are enterprise ownership and enterprise marketing ability.
Are there any differences in the effects of market orientation and entrepreneurial orientation on product innovation performance?Under what contexts,market orientation and entrepreneurial orientation can affect more effectively on product innovation performance? Based on the above research issues,four typical pharmaceutical enterprises are selected to carry out a cross case study. The results show that the role of market orientation and entrepreneurial orientation on enterprise product innovation performance is different. In particular,Enterprises should focus more on the entrepreneurial orientation. In addition,the article also identifies two contextual variables that affect the relationship between strategic orientation and product innovation performance,they are enterprise ownership and enterprise marketing ability.
引文
[1]颜建周,董心月,陈永法,等.美国医药产业创新政策环境研究及对中国的启示——基于阿法依泊汀研发的实证研究[J].中国科技论坛,2018(1):182-188.
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[17]HAKALA H. Strategic orientations in management literature:three approaches to understanding the interaction between market,technology,entrepreneurial and learning orientations[J].International journal of management reviews,2011,13(2):199-217.
[18]RHEE J,PARK T,LEE D H. Drivers of innovativeness and performance for innovative SMEs in South Korea:mediation of learning orientation[J].Technovation,2010,30(1):65-75.
[19]MU J,BENEDETTO C A D. Strategic orientations and new product commercialization:mediator,moderator,and interplay[J].R&D Management,2011,41(4):337-359.
[20]COVIN J G,SLEVIN D P. Strategic management of small firms in hostile and benign environments[J].Strategic management journal,2010,10(1):75-87.
[21]MILLER D. The correlates of entrepreneurship in three types of firms[J].Management science,1983,29(7):770-791.
[22]LYON D W,LUMPKIN G T,DESS G D. Enhancing entrepreneurial orientation research:operationalizing and measuring a key strategic decision making process[J].Journal of management,2000,26(5):1055-1085.
[23]PANTOUVAKIS A,VLACHOS I,ZERVOPOULOS P D. Market orientation for sustainable performance and the inverted-U moderation of firm size:evidence from the Greek shipping industry[J].Journal of cleaner production,2017,165:705-720.
[24]NARVER J C,SLATER S F,ACLACHLAN D L. Responsive and proactive market orientation and new-product success[J].Journal of product innovation management,2004,21(5):334-347.
[25]ATUAHENE-GIMA K,SLATER S F,OLSON E M. The contingent value of responsive and proactive market orientations for new product program performance[J].Journal of product innovation management,2005,22(6):464-482.
[26]WIKLUND J,SHEPHERD D. Entrepreneurial orientation and small business performance:a configurational approach[J].Journal of business venturing,2005,20(1):71-91.
[27]张妍,魏江.战略导向国内外研究述评与未来展望[J].中国科技论坛,2014(11):139-143.
[28]张妍,魏江.战略导向、研发伙伴多样性与创新绩效:基于医药制造业的多案例研究[J].科学学研究,2016(3):443-452.
[29]TSUI A S,NIFADKAR S S,OU A Y. Cross-national,cross-cultural organizational behavior research:advances,gaps,and recommendations[J].Journal of management,2007,33(3):426-478.
[30]SELMI N,CHANEY D. A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance[J].Journal of business research,2018,89:99-109.
[31]ZHAI Y M,SUN W Q,TSAI S B,et al. An empirical study on entrepreneurial orientation,absorptive capacity,and smes'innovation performance:a sustainable perspective[J].Sustainability,2018,10(2):314.
[2]ROBERTS E B. Evolving toward product and market-orientation:the early years of technology-based firms[J].Journal of product innovation management,1990,7(4):274-287.
[3]NARVER J C,SLATER S F. The effect of a market orientation on business profitability[J].Journal of marketing,1990,54(4):20-35.
[4]LI L W,JIANG F F,PEI Y L,et al. Entrepreneurial orientation and strategic alliance success:the contingency role of relational factors[J].Journal of business research,2017,72:46-56.
[5]CLAUSS T,SPIETH P. Treat your suppliers right! Aligning strategic innovation orientation in captive supplier relationships with relational and transactional governance mechanisms[J].R&D management,2016,46:1044-1061.
[6]RIGTERING J P C,EGGERS F,KRAUS S,et al. Entrepreneurial orientation,strategic planning and firm performance:the impact of national cultures[J].European journal of international management,2017,11(3):301-324.
[7]WANG C L. Entrepreneurial orientation,learning orientation,and firm performance[J].Entrepreneurship theory and practice,2008,32(4):635-657.
[8]CRIADO-GOMIS A,CERVERA-TAULET A,INIESTA-BONILLO M A. Sustainable entrepreneurial orientation:a business strategic approach for sustainable development[J].Sustainability,2017,9(9):1667
[9]TALKE K,SALOMO S,KOCK A. Top management team diversity and strategic innovation orientation:the relationship and consequences for innovativeness and performance[J].Journal of product innovation management,2011,28(6):819-832.
[10]LUO X,SIVAKUMAR K,LIU S S. Globalization,marketing resources,and performance:evidence from China[J].Journal of the academy of marketing science,2005,33(1):50-65.
[11]黄胜,叶广宇,丁振阔.国际化速度、学习导向与国际新创企业的国际绩效[J].科学学与科学技术管理,2017,38(7):141-154.
[12]LUO Y,TUNG R L. International expansion of emerging market enterprises:a springboard perspective[J].Journal of international business studies,2007,38(4):481-498.
[13]YAMAKAWA Y,PENG M W,DEEDS D L. What drives new ventures to internationalize from emerging to developed economies[J].Entrepreneurship theory and practice,2008,32(1):59-82.
[14]HONG J,SONG T H,YOO S. Paths to success:how do market orientation and entrepreneurship orientation produce new product success[J].Journal of product innovation management,2013,30(1):44-55.
[15]GRINSTEIN A. The relationships between market orientation and alternative strategic orientations:a meta-analysis[J].European journal of marketing,2008,42(1):115-134.
[16]MU J,THOMAS E,PENG G,et al. Strategic orientation and new product development performance:the role of networking capability and networking ability[J].Industrial marketing management,2016,64:187-201.
[17]HAKALA H. Strategic orientations in management literature:three approaches to understanding the interaction between market,technology,entrepreneurial and learning orientations[J].International journal of management reviews,2011,13(2):199-217.
[18]RHEE J,PARK T,LEE D H. Drivers of innovativeness and performance for innovative SMEs in South Korea:mediation of learning orientation[J].Technovation,2010,30(1):65-75.
[19]MU J,BENEDETTO C A D. Strategic orientations and new product commercialization:mediator,moderator,and interplay[J].R&D Management,2011,41(4):337-359.
[20]COVIN J G,SLEVIN D P. Strategic management of small firms in hostile and benign environments[J].Strategic management journal,2010,10(1):75-87.
[21]MILLER D. The correlates of entrepreneurship in three types of firms[J].Management science,1983,29(7):770-791.
[22]LYON D W,LUMPKIN G T,DESS G D. Enhancing entrepreneurial orientation research:operationalizing and measuring a key strategic decision making process[J].Journal of management,2000,26(5):1055-1085.
[23]PANTOUVAKIS A,VLACHOS I,ZERVOPOULOS P D. Market orientation for sustainable performance and the inverted-U moderation of firm size:evidence from the Greek shipping industry[J].Journal of cleaner production,2017,165:705-720.
[24]NARVER J C,SLATER S F,ACLACHLAN D L. Responsive and proactive market orientation and new-product success[J].Journal of product innovation management,2004,21(5):334-347.
[25]ATUAHENE-GIMA K,SLATER S F,OLSON E M. The contingent value of responsive and proactive market orientations for new product program performance[J].Journal of product innovation management,2005,22(6):464-482.
[26]WIKLUND J,SHEPHERD D. Entrepreneurial orientation and small business performance:a configurational approach[J].Journal of business venturing,2005,20(1):71-91.
[27]张妍,魏江.战略导向国内外研究述评与未来展望[J].中国科技论坛,2014(11):139-143.
[28]张妍,魏江.战略导向、研发伙伴多样性与创新绩效:基于医药制造业的多案例研究[J].科学学研究,2016(3):443-452.
[29]TSUI A S,NIFADKAR S S,OU A Y. Cross-national,cross-cultural organizational behavior research:advances,gaps,and recommendations[J].Journal of management,2007,33(3):426-478.
[30]SELMI N,CHANEY D. A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance[J].Journal of business research,2018,89:99-109.
[31]ZHAI Y M,SUN W Q,TSAI S B,et al. An empirical study on entrepreneurial orientation,absorptive capacity,and smes'innovation performance:a sustainable perspective[J].Sustainability,2018,10(2):314.