虚拟社区知识共享的“囚徒困境”博弈分析——基于完全信息静态与重复博弈
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摘要
虚拟社区参与者在知识共享过程中存在囚徒困境问题,然而采取不同的激励方式无法提高实现参与方的合作共赢的可能性,也未能满足知识获取者的需要。文章从囚徒困境的博弈关系出发,引入知识付费解释变量,运用完全信息静态与重复博弈方法建立模型并进行分析,发现参与双方合作选择"提供知识、付费"是最优策略,有利于降低虚拟社区知识共享的囚徒困境发生,同时有益于提供高知识内容质量以及持续满足知识需求者。
Virtual community participants continue to have "Prisoner's Dilemma" issues in the process of knowledge sharing. However, adopting different incentive methods cannot improve the cooperation and win-win of the participants, nor can they meet the needs of the knowledge acquirers. From the game relationship of prisoner's dilemma, introduce the knowledge payment explanatory variables, use the complete information static and repeat game method to establish the model and analysis. The study found that participating in cooperative selection(providing knowledge, payment) is the best strategy, which helps to reduce the prisoner's dilemma of knowledge sharing in the virtual community, and is beneficial to providing high quality of knowledge content in order to meet the demand of knowledge continuously.
Virtual community participants continue to have "Prisoner's Dilemma" issues in the process of knowledge sharing. However, adopting different incentive methods cannot improve the cooperation and win-win of the participants, nor can they meet the needs of the knowledge acquirers. From the game relationship of prisoner's dilemma, introduce the knowledge payment explanatory variables, use the complete information static and repeat game method to establish the model and analysis. The study found that participating in cooperative selection(providing knowledge, payment) is the best strategy, which helps to reduce the prisoner's dilemma of knowledge sharing in the virtual community, and is beneficial to providing high quality of knowledge content in order to meet the demand of knowledge continuously.
引文
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20.张敏,郑伟伟,石光莲.虚拟学术社区知识共享主体博弈分析--基于信任的视角[J].情报科学,2016,34(2):55-58.
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2.ARMSTRONG A,HAGEL J.The Real Value of Online Communities[J].Harvard Business Review,1996,74(3):134-141.
3.Alexander Ardichvili,Vaughn Page,Tim Wentling.Motivation and Barriers to Participation in Virtual Knowledge-haring Communities of Praetice[J].Journal of Knowledge Management,2003(7):64-77.
4.彭小晶,郑小强.虚拟社区知识共享困局及应对--基于无限重复博弈[J].现代情报,2015(3):34-36,56.
5.宋振超.网络原住民在社交平台上知识共享的驱动因素分析[J].图书馆,2017(12):78-82.
6.王鹏,艾时钟.基于生命周期的虚拟社区知识共享博弈分析[J].中国管理科学,2016,24(S1):74-80.
7.龚江辉.基于生存分析的虚拟社区成员忠诚度研究[J].求索,2009(3):59-60.
8.谷斌,徐菁.基于知识共享的专业虚拟社区用户忠诚度挖掘[J].情报科学,2015(1):105-110.
9.钟伟锋,徐宗玲.基于行为经济学方法的完全信息静态博弈修正框架[J].经济评论,2007(4):74-80.
10.李雪松,司有和,谭红成.基于网络外部性的虚拟社区知识共享模型分析[J].科技管理研究,2008(4):250-252.
11.Santos F C,Pacheco J M,Lenaerts T.Evolutionary Dynamics of Social Dilemmas in Structured Heterogeneous Populations[J].Proceedings of the National Academy of Sciences of the United States of America,2006,103(9):3490.
12.Flood,Merrill M.Some Experimental Games.Research Memorandum RM-789.Santa Monica,Calif.:RAND Corporation,1952.
13.A.W.Tucker.A Two-Person Dilemma[M].Readings in games and information,1950.
14.查尔斯·A.霍尔特.市场、博弈和策略行为[M].上海:格致出版社,2014.
15.Nash J.Two-person cooperative games[J].Econometrica,1953,21:128-140.
16.马国顺,蔡红.不完全信息下Cournot-Bertrand多维博弈模型及其均衡[J].管理评论,2014,26(4):31-39.
17.张维迎.博弈论与信息经济学[M].上海:上海人民出版社,2009.
18.王刊良,王嵩.非对称信息下讨价还价的动态博弈:以三阶段讨价还价为例[J].系统工程理论与实践,2010,30(9):1636-1642.
19.李钢,宋强.中国互联网低俗内容监管的博弈分析[J].管理评论,2011,23(10):77-82.
20.张敏,郑伟伟,石光莲.虚拟学术社区知识共享主体博弈分析--基于信任的视角[J].情报科学,2016,34(2):55-58.
21.赵鹏.学术博客用户知识共享意愿的影响因素研究--以科学网博客为例[J].情报杂志,2014,33(11):163-168,187.
22.Lai H M,Chen T T.Knowledge Sharing in Interest Online Communities:A Comparison Of Posters and Lurkers[J].Computers in Human Behavior,2014,35(6):295-306.
23.Jinhua Jin,Yijun Li,Xiaojia Zhong et al.Why Users Contribute Knowledge to Online Communities:An Empirical Study of an Online Social Q&A Community[J].Information&Management,2015,52(7):840-849.