知识问答社区用户心流体验对持续知识共享意愿的影响研究——以PAT模型为视角
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摘要
[目的/意义]为解释知识问答社区用户分享知识时的情绪和体验,从PAT模型(Person-ArtifactTask model)入手,探求用户自身特征、社区的工具特征、知识共享任务特征对心流体验产生的影响以及心流体验与持续知识共享意愿之间的关联。[方法/过程]论文以百度知道社区的活跃用户为调查对象,回收205份有效问卷,利用Amos21. 0软件对数据进行结构方程模型分析。[结果/结论]研究发现,知识问答社区用户自身特征中的技能水平、感知控制力、兴趣,社区工具特征的互动性、感知易用性,以及任务特征的挑战性对其心流体验的产生有正向影响;按照影响程度降序排列,依次为感知易用性、技能水平、感知控制力、互动性、兴趣;用户产生的心流体验越强,其持续参与知识共享的意愿越强;心流体验在除了清晰目标之外的其他6个自变量与持续知识共享意愿之间的中介作用得到了验证。在此基础上,论文从强化用户粘性、激发兴趣、提升互动等方面探讨对知识问答社区管理实践的启示。
[Purpose/Significance] Based on the model of Person-Artifact-Task model,this paper explored the influence of three dimensions of knowledge question and answer Community on user's own characteristics,community characteristics and task characteristics on experience of mind flow,Influence,and analyzed the intermediary role of flow experience. [Method/Process] In this paper,205 online questionnaires were distributed to active users of Baidu Knows community,and structural equation model analysis were carried out by using AMOS21. 0. [Resulut/Conclusion] Perceived ease of use plays a key role in generating a flow experience for users,challenges,skills,perception control,interaction,and interest also had varying impact on the user's flow experience. At the same time,users' flow experience would positively influence their continuing knowledge sharing intention. The intermediary role of flow experience was set up. Based on the research results,this paper put forward suggestions on the feasibility management of community website managers.
[Purpose/Significance] Based on the model of Person-Artifact-Task model,this paper explored the influence of three dimensions of knowledge question and answer Community on user's own characteristics,community characteristics and task characteristics on experience of mind flow,Influence,and analyzed the intermediary role of flow experience. [Method/Process] In this paper,205 online questionnaires were distributed to active users of Baidu Knows community,and structural equation model analysis were carried out by using AMOS21. 0. [Resulut/Conclusion] Perceived ease of use plays a key role in generating a flow experience for users,challenges,skills,perception control,interaction,and interest also had varying impact on the user's flow experience. At the same time,users' flow experience would positively influence their continuing knowledge sharing intention. The intermediary role of flow experience was set up. Based on the research results,this paper put forward suggestions on the feasibility management of community website managers.
引文
[1]Chen I Y L.The Factors Influencing Members'Continuance Intentions in Professional Virtual Communities-A Longitudinal Study[J].Journal of Information Science,2007,33(4):451-467.
[2]王学东,赵文军.虚拟社区知识传播的可持续动力模型研究:全国情报学博士生学术论坛论文集[C].北京:北京大学,2012:412-417.
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[6]金晓玲,汤振亚,周中允,等.用户为什么在问答社区中持续贡献知识?:积分等级的调节作用[J].管理评论,2013,25(12):138-146.
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[13]Ho L A,Kuo T H.How Can on Amplify the Effect of E-learning?An Examination of High-tech Employees'Computer Attitude and Flow Experience[J].Computers in Human Behavior,2010,26(1),23-31.
[14]Khang H,Kim J K,Kim Y.Self-traits and Motivations as Antecedents of Digital Media Flow and Addiction:The Internet,Mobile phones,and Video Games[J].Computers in Human Behavior,2013,29(6):2416-2424.
[15]Pace S.A Grounded Theory of the Flow Experiences of Web Users[J].International Journal of Human-Computer Studies,2004,60(3):327-363.
[16]Luna D,Peracchio L A,De Juan M D.Flow in Individual Web Sites:Model Estimation and Cross-Cultural Validation[J].Advances in Consumer Research,2003,30:280-281.
[17]Koufaris M.Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior[J].Information Systems Research,2002,13(2):205-223.
[18]易加斌,纪淑娴.基于畅体验的消费者网络购物行为的实证研究[J].统计与决策,2011,21:51-54.
[19]Skadberg Y X,Kimmel J R.Visitors'Flow Experience while Browsing a Web Site:Its Measurement,Contributing Factors and Consequences[J].Computers in Human Behavior,2004,20(3):403-422.
[20]Hsu C L,Lu H P.Why Do People Play On-line Games?An Extended TAM with Social Influences and Flow Experience[J].Information&Management,2004,41(7):853-868.
[21]李光明,蔡旺春,郭悦.购物网站交互性对顾客满意度的影响---远程临场感与心流的链式中介作用[J].软科学,2016,(1):115-119.
[22]Novak T P,Thomas R.Internet Marketing:Influences,Themes and Directions[EB/OL].https://www.ama.org/search/pages/results.aspx?k=internet%20market,2017-03-15.
[23]Moneta,Giovanni B.The Flow Experience Across Cultures[J].Journal of Happiness Studies,2004,5(2):115-121.
[24]Rheinberg F,Vollmeyer R.Flow Experience in a Computer Game under Experimentally Controlled Conditions.Zeitschrift Fur Psychologie,2003,(4):161-170.
[25]Chang C C.Examining Users'Intention to Continue Using Social Network Games:A Flow Experience Perspective[J].Telematics&Informatics,2013,30(4):311-321.
[26]Hull D C,Williams G A,Griffiths M D.Video Game Characteristics,Happiness and Flow as Predictors of Addiction Among Video Game Players:A Pilot Study[J].Journal of Behavioral Addictions,2013,2(3):145-152.
[27]Lee Y,Choi J.A Structural Equation Model of Predictors of Online Learning Retention[J].Internet&Higher Education,2013,16(1):36-42.
[28]张嵩,丁怡琼,郑大庆.社会化网络服务用户理想忠诚研究---基于沉浸理论和信任承诺理论[J].情报杂志,2013,(8):197-203.
[29]代宝,刘业政.基于期望确认模型、社会临场感和心流体验的微信用户持续使用意愿研究[J].现代情报,2015,(3):19~23.
[30]Hoffman,Donna L,Novak,Thomas P.Marketing in Hypermedia Computer-mediated Environments:Conceptual Foundations.[J].Journal of Marketing,1996,60(3):50-68.
[31]王澜淇.基于心流体验的网络消费行为模型分析[J].心理技术与应用,2013,(3):10-12.
[32]Csikszentmihalyi M.Beyond Boredom and Anxiety[M].JosseyBass Publishers,1975.
[33]Malone T W.Toward a Theory of Intrinsically Motivating Instruction[J].Cognitive Science,1981,5(4):333-369.
[34]Venkatesh V,Davis F D.A Theoretical Extension of the Technology Acceptance Model:Four Longitudinal Field Studies[J].Management Science,2000,46(2):186-204.
[35]Novak T P,Hoffman D L,Yung Y F.Measuring the Customer Experience in Online Environments:A Structural Modeling Approach[J].Marketing Science,2000,19(1):22-42.
[36]Hausman A V,Siekpe J S.The Effect of Web Interface Features on Consumer Online Purchase Intentions[J].Journal of Business Research,2009,62(1):5-13.
[37]Lee K C,Kang I,Mcknight D H.Transfer from Offline Trust to Key Online Perceptions:An Empirical Study[J].IEEE Transactions on Engineering Management,2007,54(4):729-741.
[38]Chen I Y L.The Factors Influencing Members'Continuance Intentions in Professional Virtual Communities-A Longitudinal Study[J].Journal of Information Science,2007,33(4):451-467.
[39]He W,Wei K K.What Drives Continued Knowledge Sharing?An Investigation of Knowledge-Contribution and-Seeking Beliefs[J].Decision Support Systems,2009,46(4):826-838.
[40]Huang Y,Chung J Y.A Web Services-based Framework for Business Integration Solutions[J].Electronic Commerce Research&Applications,2003,2(1):15-26.
[2]王学东,赵文军.虚拟社区知识传播的可持续动力模型研究:全国情报学博士生学术论坛论文集[C].北京:北京大学,2012:412-417.
[3]李力.虚拟社区用户持续知识共享意愿影响因素实证研究---以知识贡献和知识搜寻为视角[J].信息资源管理学报,2016,(4):91~100.
[4]张嵩,吴剑云,姜雪.问答类社区用户持续知识贡献模型构建[J].计算机集成制造系统,2015,(10):2777~2786.
[5]Zhang Y,Fang Y,Wei K K,et al.Exploring the Role of Psychological Safety in Promoting the Intention to Continue Sharing Knowledge in Virtual Communities[J].International Journal of Information Management,2010,30(5):425-436.
[6]金晓玲,汤振亚,周中允,等.用户为什么在问答社区中持续贡献知识?:积分等级的调节作用[J].管理评论,2013,25(12):138-146.
[7]Lee Y S,B A.Toward a New Knowledge Sharing Community:Collective Intelligence and Learning Through Web-portal-based Question-answer Services[D].Georgetown University,2006.
[8]李龙一,余涛,王琼.社交问答社区用户持续知识共享意愿实证研究:Advances in Humanities and Social Science Research[C].Paris:Atlantis Press,2016:520-524.
[9]Csikszentmihalyi M,Lefevre J.Optimal Experience in Work and Leisure[J].Journal of Personality&Social Psychology,1989,56(5):815.
[10]Finneran C M,Zhan G P.A Person-Artefact-Task(PAT)Model of Flow Antecedents in Computer-mediated Environments[M].Academic Press,Inc,2003.
[11]魏婷,李艺.教育游戏参与者行为意向影响因素的实证研究[J].电化教育研究,2011,(4):81-87.
[12]Li D,Browne G J.The Role of Need for Cognition and Mood in Online Flow Experience[J].Data Processor for Better Business Education,2006,46(3):11-17.
[13]Ho L A,Kuo T H.How Can on Amplify the Effect of E-learning?An Examination of High-tech Employees'Computer Attitude and Flow Experience[J].Computers in Human Behavior,2010,26(1),23-31.
[14]Khang H,Kim J K,Kim Y.Self-traits and Motivations as Antecedents of Digital Media Flow and Addiction:The Internet,Mobile phones,and Video Games[J].Computers in Human Behavior,2013,29(6):2416-2424.
[15]Pace S.A Grounded Theory of the Flow Experiences of Web Users[J].International Journal of Human-Computer Studies,2004,60(3):327-363.
[16]Luna D,Peracchio L A,De Juan M D.Flow in Individual Web Sites:Model Estimation and Cross-Cultural Validation[J].Advances in Consumer Research,2003,30:280-281.
[17]Koufaris M.Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior[J].Information Systems Research,2002,13(2):205-223.
[18]易加斌,纪淑娴.基于畅体验的消费者网络购物行为的实证研究[J].统计与决策,2011,21:51-54.
[19]Skadberg Y X,Kimmel J R.Visitors'Flow Experience while Browsing a Web Site:Its Measurement,Contributing Factors and Consequences[J].Computers in Human Behavior,2004,20(3):403-422.
[20]Hsu C L,Lu H P.Why Do People Play On-line Games?An Extended TAM with Social Influences and Flow Experience[J].Information&Management,2004,41(7):853-868.
[21]李光明,蔡旺春,郭悦.购物网站交互性对顾客满意度的影响---远程临场感与心流的链式中介作用[J].软科学,2016,(1):115-119.
[22]Novak T P,Thomas R.Internet Marketing:Influences,Themes and Directions[EB/OL].https://www.ama.org/search/pages/results.aspx?k=internet%20market,2017-03-15.
[23]Moneta,Giovanni B.The Flow Experience Across Cultures[J].Journal of Happiness Studies,2004,5(2):115-121.
[24]Rheinberg F,Vollmeyer R.Flow Experience in a Computer Game under Experimentally Controlled Conditions.Zeitschrift Fur Psychologie,2003,(4):161-170.
[25]Chang C C.Examining Users'Intention to Continue Using Social Network Games:A Flow Experience Perspective[J].Telematics&Informatics,2013,30(4):311-321.
[26]Hull D C,Williams G A,Griffiths M D.Video Game Characteristics,Happiness and Flow as Predictors of Addiction Among Video Game Players:A Pilot Study[J].Journal of Behavioral Addictions,2013,2(3):145-152.
[27]Lee Y,Choi J.A Structural Equation Model of Predictors of Online Learning Retention[J].Internet&Higher Education,2013,16(1):36-42.
[28]张嵩,丁怡琼,郑大庆.社会化网络服务用户理想忠诚研究---基于沉浸理论和信任承诺理论[J].情报杂志,2013,(8):197-203.
[29]代宝,刘业政.基于期望确认模型、社会临场感和心流体验的微信用户持续使用意愿研究[J].现代情报,2015,(3):19~23.
[30]Hoffman,Donna L,Novak,Thomas P.Marketing in Hypermedia Computer-mediated Environments:Conceptual Foundations.[J].Journal of Marketing,1996,60(3):50-68.
[31]王澜淇.基于心流体验的网络消费行为模型分析[J].心理技术与应用,2013,(3):10-12.
[32]Csikszentmihalyi M.Beyond Boredom and Anxiety[M].JosseyBass Publishers,1975.
[33]Malone T W.Toward a Theory of Intrinsically Motivating Instruction[J].Cognitive Science,1981,5(4):333-369.
[34]Venkatesh V,Davis F D.A Theoretical Extension of the Technology Acceptance Model:Four Longitudinal Field Studies[J].Management Science,2000,46(2):186-204.
[35]Novak T P,Hoffman D L,Yung Y F.Measuring the Customer Experience in Online Environments:A Structural Modeling Approach[J].Marketing Science,2000,19(1):22-42.
[36]Hausman A V,Siekpe J S.The Effect of Web Interface Features on Consumer Online Purchase Intentions[J].Journal of Business Research,2009,62(1):5-13.
[37]Lee K C,Kang I,Mcknight D H.Transfer from Offline Trust to Key Online Perceptions:An Empirical Study[J].IEEE Transactions on Engineering Management,2007,54(4):729-741.
[38]Chen I Y L.The Factors Influencing Members'Continuance Intentions in Professional Virtual Communities-A Longitudinal Study[J].Journal of Information Science,2007,33(4):451-467.
[39]He W,Wei K K.What Drives Continued Knowledge Sharing?An Investigation of Knowledge-Contribution and-Seeking Beliefs[J].Decision Support Systems,2009,46(4):826-838.
[40]Huang Y,Chung J Y.A Web Services-based Framework for Business Integration Solutions[J].Electronic Commerce Research&Applications,2003,2(1):15-26.